How to Get the CEO to Support Your Next Marketing Plan
markempa
FEBRUARY 19, 2012
Tweet On the way home from the MarketingSherpa Email Marketing Summit, I caught up with one our clinic coaches, Craig Mullenbach. A Program Manager for MECLABS, Craig used his decade-plus years of experience in lead-generation and content strategy to help attendees at the event. But he often felt like his hands were tied. He voiced his frustration to me: “Nearly everyone I talked to said that they knew all of the best practices but can’t execute them because they don’t have executive support –
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