I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.” MORE >>

The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat business from existing customers have slowed to a trickle for many of these industrial companies. They now find themselves in uncharted waters where they have to think of and appreciate marketing as something more than mere sales support. Business owners and executives crave stability and predictability but expectations and behaviors of industrial buyers have changed. Quality over quantity). MORE >>

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. How do you rise above the noise when there is so much parity in Value Propositions? There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others. MORE >>

Most manufacturers of industrial products agree that digital marketing is essential for their success now and going forward. Yet, many of these industrial companies are struggling to implement digital marketing because of  lack of relevant content. At first glance, that may sound like an oversimplification of a bigger problem. talk to small and mid-sized manufacturers on a regular basis. What I have learned is that these companies need help with content in digital marketing at many levels. This is not a new problem. They have become completely dependent on referrals and repeat business. MORE >>

'How many of you remember the song “Dazed and Confused” from Led Zeppelin’s debut album based on a folk song by Jake Holmes? am finding industrial content marketing in [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial blogging Industrial Marketing SEO MORE >>