Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Marketing — in this economy? 2023 was a massive wake-up call for everybody,” says Wendy.

Lead Ranking 130

Lead Ranking Marketing Automation Services Top of Funnel Paid Search Agency 130

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. In 2023, user demand for gated B2B content rose 14.3%. Do you have a problem with gated content? So what did we learn from this?

B2B 105

B2B Case Study Case Studies Content 105

Vision Edge Marketing

APRIL 25, 2023

It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. Strategy #1: The Power of Keeping Your Best Customers This first strategy focuses on customer retention. This is crucial for B2B companies in tough economic times. Some customers cost more than others to service.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. With that in mind, what’s the best way to plan a successful B2B client sales meeting? Prospects feel much more comfortable buying from a salesperson who knows what they’re doing. Practice Punctuality.

B2B Sales 309

B2B Sales Planning Tips B2B 309

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. When your team is structured well, everyone knows who’s accountable for what responsibilities and which roles. But by and large, these are the high-level, functional areas that most B2B marketing departments use when structuring their teams.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Marketing Insider Group

NOVEMBER 18, 2020

It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. It’s the foundation, after all.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ANNUITAS

NOVEMBER 15, 2021

But sellers have been challenged to build trust through relationships. Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I We were seeing this even before COVID: customers had gotten less and less likely to approve travel budget.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And influencing buyer decisions is what marketing is all about ! And yep, it all comes back to the customer. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to know what content is promising results and what isn’t. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. People won’t buy what they don’t understand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Guest post by Brent Zahradnik. Image credit: Thirdman on Pexels. Image source: Goaura.com.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 131

Tactics Work Management B2B Marketing Marketing Management 131

Marketing Insider Group

SEPTEMBER 1, 2021

But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. Yes, B2B can make it harder to connect directly with the right audience, it’s more specific, less generalized. The Challenges of B2B Marketing in the Current Digital Environment.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Marketing Insider Group

DECEMBER 21, 2020

What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers?

B2B 136

B2B Customer Satisfaction Lead Scoring Lead Ranking 136

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. All of this begs the question: Is the role of the B2B CMO past its prime? The challenge with the modern B2B CMO role is one of positioning. Modern B2B CMOs are set up to fail.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Webbiquity

JULY 26, 2022

From onboarding new hires to focusing on your customers’ needs, you have a lot to cover. With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Image credit: Slidebean on Unsplash. Four Mistakes to Avoid.

Startups 253

Startups B2B Business Budget Programs 253

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. How large is the B2B market? An efficiency audit allows you to streamline processes and tap into the needs of your customers. What Is an Efficiency Audit? How Do I Conduct an Efficiency Audit on My B2B Company?

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Marketing Insider Group

NOVEMBER 1, 2021

This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. What does this tell us?

Case Studies 343

Case Studies Case Study Impressions Studies 343

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. But is safety really what we need right now? Is 2024 about doing more of the same? A few tweaks here and there.

Efficiency 134

Efficiency Ideal Customer Profiles B2B Marketing Planning 134

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. But you have to know what’s important and what isn’t. These are our best tips for helping you focus on what matters. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. Sellers are taking marketing into their own hands. But revenue didn’t follow. It’s a profit windfall.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? The key takeaway?

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Marketing Management Intent Signal 123

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. So what do you look for when evaluating email automation platforms? Drip campaigns.

Email Marketing 130

Email Marketing Automation Tools Planning 130

Top Rank Marketing

MARCH 20, 2024

In the wake of increasing controversies including a substantial rise in bot traffic and hate speech , scores of users and companies are reassessing their relationship with X. Given how volatile the platform has become, it’s understandable if you’re reconsidering how you use X for your B2B marketing initiatives.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. “Do you ever get anywhere?” The race that we are engaged in is B2B. Profitability is what makes your company truly attractive. How has it been for you?

COA 115

COA B2B Sales B2B Startups 115

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111