Anything Goes Marketing

JANUARY 26, 2010

MarketingSherpa has reported that almost two thirds of business executives are viewing emails on mobile devices and text based emails may get more traction. @chadhorenfeldt PS: BONUS: Another email tactic you can use is send an HTML email and then send a follow up text email to non-responders.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

SEPTEMBER 25, 2007

If the email was forwarded on, and another person viewed the white paper, they can now easily click on the newsletter sign up link and add their email to your list. For starters, we could have added a second paragraph with a link that says: Interested in learning more about xxxxx (your company's specialty)? Sign up for our monthly newsletter!

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

AUGUST 1, 2006

I beleive that consumers want to be both empowered and celebrity like and UGC provides this opportunity Provides images and views that could not have been optained previously. UGC has three main goals: Encourages continued web traffic by providing an interactive medium for consumers.

User-Generated Content 100

User-Generated Content Generation Best Practices Content 100

Anything Goes Marketing

AUGUST 23, 2006

A simple little ^%$# stack overflow error I found on my blog when it's viewed in IE lead to me migrating my blog to Blogger Beta, a new template, a headache, 3 cups of coffee, 4 hours of sleep, and a pissed off wife. Holy crap what a waste of time! I want to get off this crappy platform already!

Blogger 100

Blogger Adsense Web 2.0 Template 100

Anything Goes Marketing

JUNE 22, 2008

I just found an interesting tool that can tell you the type of email client that your subscribers are using to view your email in. In the meantime, feel free to check out my twitter profile for updates on marketing tools and info that I pick up. This can be key in better understanding how best to design your emails.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

JULY 4, 2010

Hopefully this will spark some ideas of your own and you can work on improving how you get a more complete and accurate view of your database to assist you in your marketing efforts. Both examples demonstrate how you can collect additional data for segmentation purposes in an easy and non-threatening approach. Until next time.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

FEBRUARY 27, 2007

To add a message that will only appear in the AutoPreview but not when the email is viewed, add in code to your email that will display a tiny blank image. This is what had stumped me until I found Jeanne Jennings article over at ClickZ called: Optimizing for Snippets. Thank you, thank you Jeanne!! It's really brilliant and it works.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

MARCH 8, 2009

Perhaps because it was the holidays it didn’t receive that many page views at the time I published it. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

JANUARY 23, 2007

YouTube vlogger oneparkave (AKA Shmuel Tennenhaus) mentioned that the ad only received a 1 star rating out of 3 million views and received some extremely negative comments on YouTube.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

NOVEMBER 16, 2008

In fact, SiriusDecisions has demonstrated that webinars are typically viewed at the beginning stages of the buying process. This is just one example of how marketers need to go beyond lead generation to concentrate on the lead funnel and developing strategies to move leads through this funnel.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

DECEMBER 17, 2007

Marketing & Sales with a Single View: This post is a good one because it provides some immediate action items and brings everyone back to the reason you are in business: to serve the customer. It really comes down to providing sales with what they need to succeed.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100