Vidyard

SEPTEMBER 15, 2015

Video has emerged as the most effective content medium for attracting, educating, and converting potential buyers, but until now its use has been mainly limited to marketing teams as a way to build brand awareness and better engage website visitors. Easily record new video content: Need to record a new video?

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Vidyard

SEPTEMBER 15, 2015

Video has emerged as the most effective content medium for attracting, educating, and converting potential buyers, but until now its use has been mainly limited to marketing teams as a way to build brand awareness and better engage website visitors. Easily record new video content: Need to record a new video?

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Convince & Convert

FEBRUARY 9, 2024

Sourcing lead data, qualifying it, and confirming that data is vital for every sales prospecting team. As you evaluate your customer and prospect user flow, ask yourself: Are we truly engaging with our customers, or just responding to them? If you do not have a clean source of customer or prospect common queries, you need that first.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

FEBRUARY 20, 2023

An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue. Site visitors interested in your company’s products and services are likely to turn into prospective customers. Registration.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

The Point

JANUARY 11, 2024

But as a prospective partner, my priority is our business. Many recruitment campaigns ask the prospective partner to do one of two things as a first step: 1. Many recruitment campaigns ask the prospective partner to do one of two things as a first step: 1. If our clients succeed, we succeed. Engage with a sales rep, or 2.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Webbiquity

MARCH 10, 2020

Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 305

Webbiquity

APRIL 18, 2023

On the other hand, a shareable, engaging, interesting, yet simple website will attract prospective B2B customers. Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

DECEMBER 7, 2023

An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Regularly evaluate and adapt your B2B strategy for desired results.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Hubspot

MARCH 11, 2024

For the last six years, I’ve been an avid user and champion of using async video in my day-to-day as a seller — well before joining Loom to lead its Sales and Customer Success teams. I’ve seen the benefit of async video messages to close deals and build prospect relationships as both a quota-carrying seller and a sales team leader.

Video Marketing 73

Video Marketing Outreach Multi-Channel Work Management 73

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. See the key features in this video. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action.

SMS 119

SMS Bundling Terms and Conditions Opt-out 119

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Your prospects are overwhelmed and busy. What is Video for Sales? Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Salesforce Marketing Cloud

JANUARY 3, 2024

A sales pitch should focus on your prospect and their needs. You may make several sales pitches before a final close, and each one will depend on what’s right for the prospect at each stage. They lead prospects to a clear next step. Acknowledge your prospect’s pain points or goals. I used to be one.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. The forms automatically fill in the reader’s information when it loads and the lead is generated on the Meta platform, instead of sending the prospect off to a website. Meta saw 16.6% There were more than 1.1

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Contents 1.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Martech

APRIL 4, 2024

Building on video. LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. and Canada found on LinkedIn. Image: LinkedIn. Measurement.

Linkedin 81

Linkedin Paid Search Agency Ads Campaigns 81

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 User-Generated Video Creation Trends by Industry 1.3.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

SalesIntel

DECEMBER 6, 2023

These tools can also help sales teams prioritize leads and streamline communication with prospects and customers, leading to more effective and efficient sales efforts. Difficulty prioritizing leads and managing a large volume of prospects and customers. Sales prospecting is the primary challenge for sales reps.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Heinz Marketing

FEBRUARY 17, 2023

One bad experience with a physician or a clinic and a staggering 76% of patients will not hesitate to cut ties, so your healthcare prospects deeply care about their patient experience and their public reputation. That means in order to win over your healthcare prospects, you will need to hang out in the same space they frequent.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. When customers and prospects look up, you’d better be there. What’s working? What are the reliable tactics that deliver? Go here for more on this from Google.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

OCTOBER 31, 2023

A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. Why we care. TikTok’s U.S. TikTok also saw a 76% increase in views for #sale.

Planning 115

Planning Video Marketing Hubspot Mobile Marketing 115

Stevens & Tate

MAY 18, 2023

Personalizing your digital ads means giving your prospects what they want when they want it. This helps optimize your campaigns and increase the chances that your prospects will take the desired action. Before you can target any of your prospects, you should group them accordingly. Leverage user data.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. And when there are more than 244 million digital video viewers in the U.S. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. But that’s not what makes a great video. What matters is the content and delivery.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You feel like you’ve got a firm grasp on your prospect and their pain points. Getting ghosted by prospects can be one of the most disheartening parts of a seller’s job. allows your prospect to write back with a simple “No, but I’m interested,” or “Yes we do, please send me more information about your solution.”

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 times more engaging than long-form videos. Below are five noteworthy nuggets that can help you stand out in the crowd.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Rev

APRIL 19, 2023

You’re wrong if you thought sales prospecting and lead generation were the same things. While they are related, sales prospecting is a more focused and targeted process that involves finding potential customers who may be interested in your offer. But how does cold prospecting look in practice? Let’s get started!

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

FMG Suite

MARCH 7, 2024

March 7, 2024 – Idea Decanter , a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, today announced a partnership with FMG to bring custom videos to the website platform. SAN DIEGO, Calif., Your website is your new reception area.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Impressions 52

Vidyard

SEPTEMBER 14, 2021

Video has now taken the place of those sit-down meetings. We can still be face-to-face with video, look our clients in the eye, and connect with them safely and securely. 4 Types of Videos for Financial Services 2.1 Webcam Videos 2.2 Screen Share Videos 2.3 Hybrid Videos 2.4 Video Playlists 3.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

JANUARY 18, 2021

If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. We’ve rounded up the top five ways the VIB finalists are using video for sales to win more deals and gain an edge over the competition, so that you can be inspired to do the same.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

The Lead Agency

APRIL 14, 2024

It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it. The more informative content you have, the more attractive you look to your prospects. Slice up audio and/or video sections and turn them into short-form videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Heinz Marketing

MAY 6, 2023

Prospecting via Email? You Need to Nail These 3 Things by David Priemer Email prospecting is one of the simplest and most widely-used strategies for generating sales leads. How can you ensure you break through the noise, hook prospects in, and move your deals forward? It’s also one of the most overused and abused.

B2B Sales 87

B2B Sales Marketing & Strategy B2B Marketing Prospects 87

Sword and the Script | B2B

MARCH 19, 2024

One survey of B2B technology buyers published recently found 71% of B2B marketing prospects are disappointed in the content for which they’ve traded their contact information. The full seven-minute video with Gary’s idea follows below. The result is a loss of trust – which can slow or derail a deal.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90