Contently

FEBRUARY 8, 2022

People trust consumers (and even influencers), not companies. Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. Big brands use this strategy because it works. I know what you’re thinking. Never Nike.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. So what tactics do B2B marketers use to execute a successful B2B SEO program ?

Google 257

Google CTR Landing Pages Keywords 257

Webbiquity

JUNE 13, 2023

While product quality remains the primary driver, many other factors influence customer loyalty. For example, Spotify uses hyper-personalization to engage users and enhance their experience on the platform. According to reports , 31% of advertisements that performed well had emotional content, while only 16% had rational content.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Zoominfo

JULY 28, 2019

That being said, simply calculating conversion rate by time period won’t give you a true indication of how well your programs convert. monthly) it can also provide insight into the lead-quality your programs produce. If your lead-to-close rate is low for a particular program, you can make the necessary changes to attract better leads.

B2B Marketing 240

B2B Marketing B2B Zoominfo Conversion Rate 240

Oktopost

NOVEMBER 22, 2023

Since the vast majority of B2B buyers are increasingly using social media to find solutions, crafting a compelling and impactful social media marketing strategy is vital to your marketing success. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Improved influencer engagement and amplification? What are you hoping to achieve?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. AI Insight #1 — Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Use Retainer vs. Project Contracts. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

JANUARY 31, 2019

How your posts perform in both short term and long term. Both your top performing posts and your worst posts, in-depth, in order to help you adjust strategies for the future. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. A good audit helps you figure out why.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Marketing Insider Group

FEBRUARY 22, 2023

Content that hits across the customer life cycle creates more influence over buyer decisions. And influencing buyer decisions is what marketing is all about ! The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

FunnelEnvy

DECEMBER 26, 2023

Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. You can use this chart from Databox to give you an overview of ideas on where to put your efforts. So, obviously, multiple landing pages can lead to a dramatic improvement in performance.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it. And this trend is likely to continue.

Social Media 123

Social Media Examples Work Management Media 123

Vision Edge Marketing

FEBRUARY 21, 2023

a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. Movie producers use the data to determine what types of movies to make and which audience segments are most likely to pay to see it.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Zoominfo

JUNE 2, 2021

This is what a core competency sales training program aims to do: Rethink the way we approach individual and group training and make it a collaborative experience that gets buy-in from everyone involved. Core Competencies Vs. Performance Reviews On the surface, rating core competencies might sound to some like a performance review.

Zoominfo 130

Zoominfo Lock-In Training Case Studies 130

Zoominfo

JUNE 2, 2021

This is what a core competency sales training program aims to do: Rethink the way we approach individual and group training and make it a collaborative experience that gets buy-in from everyone involved. Core Competencies Vs. Performance Reviews. On the surface, rating core competencies might sound to some like a performance review.

Zoominfo 130

Zoominfo Lock-In Training B2B Sales 130

Atomic Reach

JULY 27, 2023

Do you have to rely on intuition and luck to turn your influencers into thought leaders? At RAD AI, we've developed a data-driven approach that leverages our AI for the sole purpose running profitable KOL programs. How do you turn an influencer into a KOL? Influencers have large followings on social media.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Brightedge

FEBRUARY 23, 2022

It was exciting to hear about BrightEdge working as we had designed it – and even more exciting to hear about new use cases that our customers discovered on their own. Every element of a page influences how it ranks in search: the title, the content, how fast it loads, everything. That is because SEO is by its nature holistic.

SERP 144

SERP SEO Analysis High Quality Lead 144

Binary Demand

FEBRUARY 23, 2024

75% now use more sources for research. 32% note that targeted ads positively influence their view of vendors. Case study: Imagine a B2B marketing automation platform enhancing business strategies. Let’s see with the help of a case study: Case study: Envision a potential client investigating cloud solutions for their enterprise.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. Ultimately, you have to use these discussions to align your work with company-wide goals.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. Despite this, many brands still struggle to measure the value of their influencer marketing efforts.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Direct business impact.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Salesforce Marketing Cloud

OCTOBER 11, 2022

Utilities can use this change to build trusted relationships and collaborate with customers on decarbonization efforts. No longer just a one-way relationship, the new utility-customer partnership helps us work together toward a more resilient grid and makes utilities more valuable than ever. Get the guide.

Generation 98

Generation Work Management Transparency Marketing Management 98

B2B Marketing Directions

JANUARY 14, 2023

These two distinct, but complementary, abilities now constitute the yin and yang of high-performance marketing. Yin and yang are the terms used in Chinese philosophy to describe a pair of forces or attributes that appear to be opposites, but in fact are complementary and interdependent.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Heinz Marketing

APRIL 8, 2020

Salesforce campaigns enable you to manage, track, and measure the effectiveness of your marketing and sales programs. Salesforce campaigns also help to organize your marketing and sales programs by using campaign types. The best way to think about campaign types are to think about the different channels you are using.

Campaigns 129

Campaigns Top of Funnel Account Based Marketing ABM 129

Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Some don’t even require a formal program and might already be in action in your company.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Walker Sands

FEBRUARY 8, 2022

At Walker Sands, we’re proud of our ability to create B2B websites and digital marketing programs that drive real business results. To optimize Sendbird’s paid program and SEO strategy, Walker Sands implemented tracking across demand generation campaigns to gain visibility into what was sourced and influenced by paid efforts.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Scoop.it

OCTOBER 5, 2023

Using it, you can contact prospects actively looking for a solution similar to yours. Strategies for Implementing Account-Based Marketing in SaaS Here are a few strategies that you can use to drive growth of your SaaS. You can use data and analytics to spot your target accounts and personalize your marketing messages.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

B2B Marketing Exchange

JANUARY 31, 2024

#B2BMX At A Glance 9:30 AM: 6 All-Access Pass Workshops with limited seating, which include sessions such as: “Preparing For The Next Generation Of B2B Marketing-Driven Experiences” 1:00 PM: “The First Step to ABM is Activation: Building Your First Sales Activation Play,” a Campfire Session featuring Mason Cosby of Scrappy ABM 2:10 (..)

B2B 52

B2B Account Based Marketing ABM Sales Cycle 52

Martech

AUGUST 29, 2023

And when the most valuable insights come from finding an optimal combination of message, audience and timing, we have to work in new ways to flex the creative messaging to yield optimal brand performance and sales. Media reports have always offered minimal insights into the role of creative performance.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

Hubspot

APRIL 12, 2021

A lot of companies have employee referral programs. This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Once your ad launches, you can only monitor its performance and make adjustments.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Heinz Marketing

DECEMBER 11, 2020

The content marketing strategy will help your team plan for any inbound marketing activities, as the content provides the arsenal for your campaigns and sales enablement programs. I break them out into decision-makers and influencers. Influencers are the end-users; they are trying to solve a particular set of problems.

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139

Outgrow

FEBRUARY 12, 2023

Bamford Watch Department , the luxury watchmaker has used the most innovative and modern product visualization software to recreate the lost art of bespoke watch-making by boutique craftsmen. We have another excellent example of how Brickfielder , a golfing apparel company, uses interactive elements for its products.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

B2BMarketing.net

MARCH 19, 2024

The Privacy Sandbox encompasses various APIs (application programming interfaces) that redefine the role of web browsers, empowering them to act on behalf of users on their devices, thereby protecting their identifying information during online navigation. This effort aims to maintain free access to online content and services for all users.

Marketing & Strategy 52

Marketing & Strategy Privacy API Ad Exchange 52

Walker Sands

FEBRUARY 21, 2024

That’s according to our new survey, Outcome-based Marketing: The Case for a Perspective-Shift in B2B Marketing. It’s time for us all to flip this script. Ready to build a marketing program designed around your big picture business outcomes? What about stakeholders that influence the purchase decision? W here to be?

B2B Thought Leadership 59

B2B Thought Leadership Planning Thought Leadership Marketing & Strategy 59

Martech

MAY 6, 2022

Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it. Six ways email reporting builds your email program. But that’s only the beginning. Numbers need context to give them meaning.

Budget Programs 94

Budget Programs Work Management Marketing Management Planning 94

Valasys

NOVEMBER 28, 2023

These influencers act as bridges between brands and the Metaverse community, leveraging their credibility and audience engagement to promote products or experiences in a way that feels authentic and integrated into the virtual world.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40