Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

Marketing AI 168

Marketing AI Traffic Ethics User-Generated Content 168

Marketing Insider Group

MARCH 18, 2024

So, why should you listen to us? Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. And in the world of content, your pen (or keyboard) is your sword. That’s a lot of eyeballs searching for content with purpose.

SERP 246

SERP Keywords Eye-Tracking Planning 246

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. Contact Us Pages. Trial & Demo Conversions. I can help.”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Anyword

MARCH 25, 2024

WardsAuto needed to scale content production without compromising the quality or security integral to their brand. The Challenge: Reaching the Right Audience Faster WardsAuto was struggling to effectively engage their target audience with the right content, and the team had a lack of relevant data to help guide their efforts.

Efficiency 98

Efficiency Content Click Rate Creativity 98

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

illumin

APRIL 9, 2024

OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Webbiquity

OCTOBER 25, 2021

With that in mind, here are five ways creative posters can help you to grow your business. But consistent messaging doesn’t mean you can’t be creative. The sky is the limit when it comes to creativity. Boost your credibility with a creative poster. Reinforce your marketing efforts.

Creativity 284

Creativity Business Banner Ads Banners 284

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. Congratulations to all our Retail influencers who participated!

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Televerde

APRIL 24, 2024

AI allows us to predict trends, personalize communication and streamline mundane tasks, boosting efficiency. However, the human touch — our capacity for empathy, creativity and understanding — breathes life into our campaigns, making them resonate on a deeper level.

Demand 52

Demand Top of Funnel Demand Generation Buyer's Journey 52

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East).

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

OCTOBER 23, 2023

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. Consequently, brands should review and adjust their creative to highlight cost savings, discounts and promotions that resonate with price-sensitive consumers. Here’s how.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Brand Identity Branding 124

Marketri

JANUARY 29, 2024

It was highly creative, resulting in original campaigns that differentiated companies. There’s No Time to Waste Generative AI is set to transform many industries, including marketing. Marketers don’t have the luxury of sitting on the sidelines and waiting to see how it plays out. We need to solve the problem now. It depends.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

Content Marketing Institute (CMI) and MarketingProfs released their 12th annual B2B Content Marketing Benchmarks, Budgets and Trends Report last month which portrays an encouraging and optimistic future ahead for content marketing.

Content Marketing 130

Content Marketing Advertising Benchmark Content Marketing Report 130

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Thinkers360

APRIL 7, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. 3 Lisa S.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

illumin

APRIL 24, 2024

Instead, the narrative focused on how we, as marketers, can use AI to enhance our jobs, not replace them. By using AI as a tool, the same way we use other tools in all our Ad and MarTech stack, we can replace mundane and repeatable tasks, letting our entire team elevate how we work (which is in line with a recent EMARKETER study ).

CMO 59

CMO Emarketing Work Management Buzz 59

Litmus

FEBRUARY 20, 2024

Level up your email engagement Say hello to creative new ways to surprise and delight subscribers with innovating email techniques—strengthen your first-party data. Iinstead of just reading, subscribers can engage directly with the content—like participating in a Live Poll—without having to leave their email. Ready, set, level up!

Marketing AI 93

Marketing AI Personalization Newsletter Creativity 93

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. It’s a new title, and it was all the rage a few years ago , but there’s an answer to this question that may help us uncover what stands in the way of CCO becoming more widely accepted on the C-Suite. The reward?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Leading Results Rambings

OCTOBER 27, 2023

With every passing day, the methods, platforms, and techniques that drive successful content marketing strategies continue to evolve. At Luna Creative Marketing, we understand that staying ahead in this fast-paced environment is paramount to the success of your brand.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Content 98

sagefrog

JANUARY 3, 2024

Sagefrog has so much to be thankful for as we reflect on this year, that we had to get creative to condense these accomplishments into our proudest top five wins. From welcoming talented new team members to witnessing the growth of inspiring clients, 2023 gave us many moments of marketing bliss—and we’re ready for more!

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Contently

JULY 21, 2021

” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. The idea is to teach us about the ideal customer. Boosting dopamine is the greatest creativity hack we’ve discovered so far. Yes, it really is. Or even both?

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. Launching a B2B product successfully requires more than just a product launch strategy. The goal is to create an experience that resonates, fostering growth and sustained engagement.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Martech

SEPTEMBER 27, 2023

He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. In that time we found out that AI comes with a lot of opportunities for us and our users, the people who need to design something.

Marketing AI 120

Marketing AI Copywriting Advertising Agencies Paid Search Agency 120

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated!

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 124

Martech

SEPTEMBER 22, 2023

But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Shifting content workflow processes — from speed of revisions and version control. Then, the operations/martech team loaded and tested creative assets and content into templates. Register free.

Digital Asset Management 120

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 120

Top Rank Marketing

SEPTEMBER 1, 2023

Search Engine Journal US creators opt for Instagram, despite Reels revenue concerns Some 60 percent of U.S. Search Engine Journal US creators opt for Instagram, despite Reels revenue concerns Some 60 percent of U.S.

Paid Content 109

Paid Content B2B Marketing B2B Planning 109

Martech

FEBRUARY 6, 2024

Content spend will continue to grow. Creative intelligence adoption will increase. Many of us were now working remotely too which could mean passing from channel to channel, device to device, and seamlessly from work to personal matters and back again. That was around mid-March 2020. Video will be everywhere.

Trends 116

Trends Work Management Advertising Agencies Marketing Management 116

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.”

User-Generated Content 80

User-Generated Content Paid Search Agency Advertising Agencies Generation 80

Sprout Social

OCTOBER 4, 2023

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. We’re constantly impressed at the creative use cases people create for Tags—and the insights Tags help them uncover.

Tagging 122

Tagging Marketing & Strategy Marketing Strategy Planning 122

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved. There will be an AI for that!

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Martech

SEPTEMBER 28, 2023

Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story. The first part is The rise of generative AI.)

Marketing AI 130

Marketing AI Work Management Generation Marketing Automation Services 130

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. In this environment, marketers are under pressure to drive impact and bolster the pipeline.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

SmartBrief - Marketing

MARCH 22, 2024

AI can hurt — and help If there’s an industry where that is rife with those possibilities, it’s essentially any type of content creation. Scriptwriters in Hollywood just took to the picket lines against AI-generated content. Many news and content sites are testing out AI, and they’ve come through with a modest amount of success.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Velocity Partners

MAY 24, 2023

A few Great Content Brands TM stand fast in the torrent, but the vast majority are floundering in the swell. Content marketing was a hugely important force for heave-ho-ing us out of the interruptive, spray-and-pray dark ages. It’s actually great news for you… and us. Come on in. And you brought wine! You shouldn’t have.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Creativity Ad Agencies 86