Lake One

OCTOBER 11, 2023

You can leverage AI in sales and marketing to uncover what’s happening in the real world; there might be a trending topic or emerging influencer in your industry that could help you capitalize on better leads. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Bannersnack

JULY 7, 2021

Because we didn’t find any case studies on this topic, we wanted to be the first ones to run this experiment. We hope that you’ll find this case study […]. The post [Case Study] We Spent $6,797 to Test YouTube Audio Ads vs. Video Ads appeared first on Creatopy Blog.

Case Study 98

Case Study Case Studies Youtube Ads 98

MarketMuse

APRIL 15, 2020

The post Case Study: How Topic Clusters (and MarketMuse) Helped Yello Double Their Organic Traffic appeared first on MarketMuse. Moreover, the company was affected by low brand recognition making it hard to reach prospects and convert them into qualified leads.

Case Study 52

Case Study Case Studies Traffic Studies 52

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Porch Group Media

NOVEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The post Case Study: Full-Funnel Connected TV & Omnichannel Programmatic Ad Campaign first appeared on V12.

Case Study 52

Case Study Case Studies Advertising Funnels Top of Funnel 52

Heinz Marketing

APRIL 24, 2023

Here are some of the topics related to the use of AI that the B2B industry might want to know about: Use cases B2B businesses would be interested in learning about real-world examples of AI being used in their industry. This could include case studies and success stories that demonstrate how AI can benefit their business.

Marketing Management 96

Marketing Management Ethics Paid Search Agency Companies 96

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Goodish Agency

JUNE 22, 2020

They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. Challenges. Get more blog visitors to view related products.

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Let this interactive case study show you how Castelazo Content used interactive content for its clients. Higher Conversion Rate .

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Marketing Insider Group

JANUARY 24, 2022

Topics covered in SaaS content are often technical. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Biznology

AUGUST 8, 2016

Social media monitoring is the act of using a tool to listen and measure what is being said about a business or key topic on the internet. Here are 12 inspiring social media monitoring case studies. They monitored topics that generated the most conversation, engagement, and sentiment to ensure the tone stayed positive.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Moz

JUNE 29, 2020

“Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. A case study. We’d come up with some relevant topic ideas, build them out and get links.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. Now, Google Trends.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Moz

JUNE 29, 2020

“Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. A case study. We’d come up with some relevant topic ideas, build them out and get links.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Convince & Convert

APRIL 25, 2024

When we consider the next topic, I’d argue it’s crucial. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats. So why are we talking about case studies?

B2B 143

B2B Case Study Case Studies Content 143

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

Act-On

APRIL 29, 2024

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.”

Lead Ranking 165

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 165

MarketMuse

MAY 15, 2019

They had ambitious plans to gain topical authority in specific areas important to their business. The post Case Study: How MarketMuse Helped Cortex 3x Traffic appeared first on MarketMuse. It’s even harder when your resources are extremely limited. That was the situation faced by the content team at Cortex.

Case Study 40

Case Study Case Studies Studies Traffic 40

Online Marketing Institute

AUGUST 17, 2018

Invalid e-mail Weekly updates As published Learn Topics Certifications Series Events Blog About About OMI For Business Pricing Instructors Support Contact Us FAQs ©2023 Tirta, LLC, inc. Coca-Cola was perceptive in attracting that audience and angled it content to capture the teenage group. Try our classes for free. All rights reserved.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

KoMarketing Associates

APRIL 2, 2015

These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. Case Studies. A great case study includes an introduction to the business being written about, including their problem: What do they need?

Traffic 120

Traffic B2B Case Studies Case Study 120

FMG Suite

MAY 26, 2021

Topics included: Divorce Financial Planning. The post CASE STUDY: How Antoine Williams & Associates Boosted Traffic with SEO Foundations and Copywriting appeared first on FMG Suite. Financial Planning for Education Professionals. Financial Planning for Healthcare Workers. 401(k) Rollover.

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Content4Demand

FEBRUARY 7, 2020

This is our strongest roster of workshops to date, with 11 sessions covering a variety of B2B topics on the minds of today’s modern marketers,” said Andrew Gaffney, Editorial Director of Demand Gen Report, host of B2BMX. Digital transformation is the topic of another workshop being conducted by The Pedowitz Group. “In

Case Study 54

Case Study Case Studies Studies Work Management 54

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Topics are the subjects your content is organized around. If the main topic of your blog is copywriting, this can influence the content ideas for your blog posts.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

DivvyHQ

OCTOBER 4, 2018

Global tech company Stackify publishes about 20 blog posts, case studies and articles each month from a variety of internal and external writers. We use the Parking Lot to track potential topics that we have approved and then as a reminder to assign those topics to writers, so that’s a very important feature for us,” Watson said. “If

Case Study 41

Case Study Case Studies Studies Work Management 41

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

MARCH 28, 2023

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. One topic we’ve been focusing on is the rise of electric vehicles and how this will grow and affect the insurance industry.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Webbiquity

APRIL 30, 2024

But also optimize case studies and, if your company has offices in multiple cities, your individual city pages. Provide comprehensive information: Create detailed and accurate content that covers a wide range of topics related to your website’s niche or your company’s market.

Marketing AI 161

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 161

Moz

JANUARY 26, 2020

I’ve written about this topic extensively in the past. They then mention 5 categories: Sexually explicit Hateful Violent Dangerous and harmful Lack consensus on public interest topics. An issue relating to messy HTML which was preventing the site from appearing within featured snippet results.

Case Studies 64

Case Studies Case Study Features Studies 64

Martech

JANUARY 10, 2024

Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. It’s much more valuable to the viewer to go deeper into a topic and allow them to learn something they can immediately implement into their own marketing.

Conference 112

Conference Tips Work Management Marketing Management 112

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. Once audiences are built, you can track their conversations over the course of time or in many cases, in real-time. In this case, you would do a coverage analysis which is like the conversation analysis mentioned above.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. For instance, when your topic involves sensitive or complex questions. They provide an understanding of the reasons and motivations behind consumer decisions.

Research 97

Research Case Studies Case Study Skype 97

Marketing Insider Group

SEPTEMBER 28, 2020

Think about topics outside your direct niche to attract a wider audience. Within these content silos are several other sub-categories including topics such as leadership, productivity, company culture, strategy, cash flow, and marketing & sales. Content such as “New Study Finds More Than Half of U.S. Nutanix The Forecast.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

The Point

JULY 27, 2021

Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage. What content topics have account contacts engaged with recently, and how is that content classified in terms of buying stage (early, mid, late)?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351