How B2B marketing can influence the sales team to use its content according to behavioral science
Sword and the Script | B2B
MAY 9, 2023
Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content.
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