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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. And that can turn them into advocates who can help you gain trust with new customers. In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals.

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Key SEO trends for 2024 by Wix Studio

Martech

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do.

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The State of Account Identification: 2024 and Beyond

Engagio

2023 was a year of significant change and growth for Demandbase. As the deprecation of 3rd-party cookies is upon the broader ecosystem, we’ve been stepping up our game in regard to new alternative signals, leveraging both partnerships as well as in-house solutions to ensure our leading account identification rates flourish.

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Migrating from Universal Analytics to Google Analytics 4, the Final Countdown.

Blue Flame Thinking

At some unknown point between now and then, Google’s new GA4 migration assistant will automatically create a new GA4 property for you, reusing the existing site tags from UA. In that case, you might be okay with letting Google create your new property and seeing what happens. Just like that, you’re all set.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” I use Agora Pulse and am happy with it, but my blogger friend Nikola has been raving about Missinglettr for quite some time, so I’ll have to try that tool next.

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What’s New with HubSpot’s Customer Surveys and Dashboards [2023 Update]

SmartBug Media

Do you want to start measuring their happiness on an ongoing basis? Scope out the different types of conversations you're having so you can set up reporting and tagging and start to understand how you want to classify these. Send it out twice a year, and this is really what you're using to understand your general customer sentiment.”

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7 Design Assets That E-Commerce Companies Should Invest in for Email Marketing in 2023

SmartBug Media

So it’s Q1 of 2023, and you’re figuring out your budget for the year. It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year. Anytime you use photos, make sure you don’t forget alt tags.