Tony Zambito

MARCH 16, 2010

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series. Below it is printed for your convenience: Buyer Persona Strategy Playbooks Introduced by Goal Centric.   I have made reference to these playbooks in recent posts as well as our work with Hewlett-Packard.

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Tony Zambito

MARCH 31, 2010

  It looks like Apple will be tapping into a distinctive buyer persona, the business professional, which may be the real winner in the introduction of the iPad.   I had previously noted how Plastic Logic ’s Que , an eReader, was designed specifically with a business buyer persona in mind.

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Tony Zambito

APRIL 26, 2010

.  It also seems that in the concept of buyer personas, there has been misguided efforts to engage in an oversimplified process of creating a composite of many data points.    This leads me to the next rule: Rule 7: Avoid Building a Wire Mesh of Data Points When Creating Buyer Personas. . 

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Tony Zambito

FEBRUARY 1, 2010

.   Therein lays a critical element in the adoption of buyer personas by senior leaders of B2B organizations. have all been around the “business” or “company”, many senior leaders can tend to overlook the power of buyer personas.   In this segment of Buyer Persona 2.0,   Buyer Persona 2.0

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Tony Zambito

JANUARY 7, 2010

During the previous decade, we’ve seen a growing acceptance for the use of buyer personas to help guide effective product, sales, and marketing planning.   As we enter into this new decade, it is prudent to enter into the next generation of buyer persona concepts.

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Tony Zambito

APRIL 27, 2010

When it comes to the process of buyer persona development, one of the rules that are foundational to creating a buyer persona is: Rule 8: Goal-Centered Qualitative and Experiential Analysis is the Foundation of Buyer Persona Development.   They in of themselves are not the end means. 

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Tony Zambito

APRIL 28, 2010

The buyer persona development process has an important rule related to the compass: Rule 9: The Purpose of the Buyer Persona Development Process is to Inform on Goal Centered Customer Strategies.   The buyer persona development process is meant to be informing and exploratory. 

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Tony Zambito

APRIL 21, 2010

The sixth rule related to buyer persona development is about distinguishing information from insight: Rule 6: Buyer Persona Development is not a Quantitative Process.   Thus, the results lack contextual reference of exactly what the goals of the buyer personas may be.  A hard lesson learned. 

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Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. So do you have buyer personas at your company? Not any more ….

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Tony Zambito

APRIL 16, 2010

This next rule has to do with not falling for the promise that you can have just anybody on your team creating high quality buyer personas after they attend a one-hour workshop: Rule 3: Get the right people with the right attributes and right skill sets.

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Tony Zambito

APRIL 15, 2010

.  Hence the next rule ( see the first rule ): Rule 2: Don’t Confuse a Buyer Persona with a Customer Profile. This is a very common misunderstanding about a buyer persona.      I’ve seen many attempted descriptions of a buyer persona that describe them as a profile.  

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Tony Zambito

JANUARY 11, 2010

In Part 1 of this article, Buyer Persona 2.0 , the importance of Buyer Insight was presented as one of the key tenets of Buyer Persona 2.0.      The second key tenet of Buyer Persona 2.0      The second key tenet of Buyer Persona 2.0

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Tony Zambito

APRIL 19, 2010

  The next rule is one of the cornerstone rules first established by Alan Cooper; many consider being the founding father of personas: Rule 4: Buyer Personas are a Translation of Goals.   Alan Cooper created user personas for the purpose of informing Goal Directed Design Strategy. 

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Tony Zambito

APRIL 14, 2010

The rise in popularity of buyer personas has also meant a rise in people getting them wrong.    The building awareness of the term and the idea of using buyer personas in marketing on a mass level can be traced to David Meerman’s Scott book, The New Rules of Marketing & PR. 

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Tony Zambito

APRIL 29, 2010

For senior level executives today, the need for a rallying speech of the century may not be that pressing but they need to rally personnel around a deep understanding of customers and buyers like never before.  A struggle for any CEO is to communicate the story of how the organization can and will best serve the goals of it’s’ buyers. 

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Marketing Insider Group

JANUARY 12, 2021

Persona-Based Personalization. In this type of personalization, you are using your buyer personas as the standard. Buyer personas include demographics but, more importantly, preferences, motivations, and behaviors. Check out the video below for a primer on buyer personas.

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Zoominfo

MARCH 24, 2021

Buyer personas don’t hold up. Your buyer personas play a significant role in directing appropriate content to the right buyers. How Can You Use Data to Build Better Personas? Unfortunately, if your database contains inaccuracies, you might be basing your buyer personas on false information.

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Tony Zambito

MARCH 22, 2010

.   Drawing up game plans, especially in the B2B space, is made more difficult by the evolving new channels of buyer engagements. Buyer Persona Development Process = Game Plan.   The investigative process of identifying target buyer personas can illuminate how an organization can best play in the market.

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Tony Zambito

MAY 2, 2010

What social communities have done for the digital buyer persona is make these behaviors more transparent and accessible. 

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Navigate the Channel

DECEMBER 15, 2023

Identifying your target audience and creating buyer personas are foundational steps in content marketing. This includes optimizing title tags, meta descriptions, header tags (H1, H2, H3, etc.), What are buyer personas, and why are they important? Buyer personas are detailed profiles of your target audience.

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Tony Zambito

MARCH 25, 2010

  What Starbucks gets is that their “buyer personas” want more than coffee and they want the social experience that comes with it.   One way to find it is to get back in touch with your buyer personas.   One way to find it is to get back in touch with your buyer personas.

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Zoominfo

JULY 13, 2020

They don’t serve a whole lot of purpose when it comes to making personas the best they can be. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like? What is a buyer persona, and who does it help? Identify buyer personas!

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Zoominfo

JANUARY 11, 2021

In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline.

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Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. The other key aspects of any content marketing initiative will include: Content calendar: Your content calendar should include topics, keywords, buyer persona, buyer stage, and goals. See video below for an SEO checklist).

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Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. Create buyer personas. A key part of conducting B2B market research for your company includes creating buyer personas.

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Contently

OCTOBER 18, 2023

Rather than relying on your gut, build detailed buyer personas based on market research and real customer data. Like your buyer personas, add as many details as possible. As you craft your content, make sure you tag it appropriately in your content marketing platform. What is their emotional state at each stage?

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Stevens & Tate

AUGUST 29, 2022

Keep buyer personas in mind. To make sure that this happens, all of your content should cater to your buyer persona. A buyer persona is a fictional representation of your ideal customer created using the available data you have from current and past customers, such as: Demographics. Past purchases.

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Marketing Websites Buyer Personas Lead Scoring Lead Ranking 81

FunnelEnvy

DECEMBER 11, 2023

Buyer Personas for B2B videos Now is the time to lean on your Buyer Persona. Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging. Members also reshare B2B short videos more than other types of content.

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Optinmonster

JANUARY 25, 2023

Do you want to learn how to create a buyer persona? Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. What is a Buyer Persona? Why Is Buyer Persona Important? What Is a Buyer Persona?

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Zoominfo

MARCH 17, 2021

Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. This should include optimizing title tags, meta descriptions, and URLs. Furthermore, avoid ranking for technical terms that aren’t familiar to your target audience. Engage in Guest Posting.

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SmartBug Media

MARCH 29, 2021

When you share content from a reputable source and tag or backlink to them, they may be encouraged to do the same with your content, thus spreading your potential audience and reach. Feature uber-relevant content for your buyer personas. Want to ensure you curate content for all your buyer personas?

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Zoominfo

MARCH 8, 2022

Buyer personas don’t hold up The key to generating product interest and brand awareness is sending relevant messages to the right audience at the right time. Your buyer personas play a significant role in directing appropriate content to the right buyers.

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KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. Align Offers to the Stage of Buyer Journey and Advertising Platform.

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Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Zoominfo

JANUARY 11, 2021

In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline.

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Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Content Marketing Institute

NOVEMBER 30, 2017

They created a framework around the audience’s challenges, reorganizing and tagging the content accordingly. The evaluation was all about getting real-life feedback from potential Red Hat customers rather than relying on the formal personas to decide what to create and distribute. amchughredhat Click To Tweet. As Anna explains: .

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Enterprise Management Work Management Marketing & Strategy Marketing Management 222

Stevens & Tate

AUGUST 29, 2022

Keep buyer personas in mind. To make sure that this happens, all of your content should cater to your buyer persona. A buyer persona is a fictional representation of your ideal customer created using the available data you have from current and past customers, such as: Demographics. Past purchases.

Marketing Websites 52

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 52

Zoominfo

APRIL 24, 2019

Meta keyword tags. Invisible to visitors but visible to search engines, meta keyword tags are coded into a page to indicate a page’s main keywords. If a post was about fishing off the coast of Antarctica, for instance, you could populate the meta keywords tag with all sorts of keywords related to fishing, ice, penguins, etc.

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Tactics Cost SEO Lead Scoring 189