Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. In other words, this study showed that 75% of B2B decision-makers are listening to podcasts. Would your target audience sit still for a two-hour webinar? Podcasts are very easy to create and launch.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed.

Tactics 137

Tactics B2B Marketing Advertising Agencies Paid Search Agency 137

Parse.ly

NOVEMBER 5, 2021

In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue. If you build your audience on Instagram, or build it on Tiktok or on Youtube, you have to have a strategy to move that audience back to your own channels at some point.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. YouTube is also an excellent channel for building brand awareness. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

SEPTEMBER 19, 2017

The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. McBroom allegedly failed to show for webinars and private chats he’d promised as part of the course. It seemed like a great deal—at least, he did his best to make it look like one.

Social Media 211

Social Media Media Viral Marketing Class 211

Biznology

APRIL 1, 2020

People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning. Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Webinars can nudge prospects into decision mode, too. Podcasts and YouTube are still the most powerful channels for teaching and trust-building.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Zoominfo

OCTOBER 21, 2018

More than a billion hours of video content is watched on Youtube every day ( source ). Webinars: Regularly hold and record webinars for your customers and prospects. In fact, webinars have the ability to convert between 20% and 40% of attendees into qualified leads ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. You can include several types of UGC in your website and social media posts, such as reviews, testimonials, and case studies.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

SEPTEMBER 28, 2020

As well as written content, Business Class recently started a live video series, “Office Hours”, hosted on Instagram and YouTube. Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance.

Thought Leadership 316

Thought Leadership Enterprise Management Work Management Marketing Management 316

sagefrog

FEBRUARY 7, 2024

This is because studies indicate that your odds of winning customers are low if you’re not already known to them before they’re in the market for your services. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Vidyard

MAY 19, 2022

To illustrate that point, Lessard noted that in Vidyard’s recently published 2022 State of Video Report , 82% of study participants said that video, as a form of content, is becoming more important to their organizations. In addition, 70% of study participants said that video converts better than any other form of content they use.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Mobile devices account for more than 70 percent of YouTube watch time.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

BenchmarkONE

NOVEMBER 10, 2022

Lots of marketers turn to social media and Youtube. Webinar Funnel. The webinar funnel is a marketing funnel that attracts visitors by way of webinar promotion and registration, converts them to leads, and finally turns them into paying customers. It will also indicate who is in your webinar funnel. .

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Case Studies and Testimonials. Videos are super engaging.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

SmartBug Media

APRIL 28, 2021

Marketo Certified Associate Exam Study Guide. Marketo Webinars. If you’re a visual learner, you may be interested in one of the many webinars Marketo has available on demand. YouTube is another great platform to learn about the basics of Marketo. Another YouTube channel you might find useful is ShowMeLeads.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Porch Group Media

FEBRUARY 8, 2023

Research that Google commissioned from Millward Brown Digital indicates that 70% of people who used YouTube as part of their car buying process were influenced by what they watched and views on YouTube of test drives, features and options, and walk-throughs have doubled in the past year. According to a study by Arthur D.

Statistics 52

Statistics Mobile Marketing Webinar Metrics Youtube 52

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. In other words, this study showed that 75% of B2B decision-makers are listening to podcasts. Would your target audience sit still for a two-hour webinar? Podcasts are very easy to create and launch.

B2B 52

B2B Demand Generation Agencies RSS B2B Thought Leadership 52

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. It should work hand in hand with other content marketing initiatives. Many of them offer COVID-19 vaccinations.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. What’s the chance they’re going to find some post you created on LinkedIn? Go ahead and try it.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

SmartBug Media

MAY 14, 2021

If you are ready to begin your Marketo journey, there are three learning paths for Marketo beginners that we recommend: Marketo’s own resources, Udemy, and YouTube. Marketo Certified Associate Exam Study Guide. Did you know that YouTube is the second largest search engine (behind Google, of course)? Marketo’s Own Resources.

Marketo 69

Marketo Marketing Automation Services Work Management Marketing Management 69

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. You should look at blogging as well.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Sharpspring

JANUARY 26, 2021

Crafting Case Studies. Why are case studies effective? To show that, the business provides case studies with proven outcomes. This counts as a case study! Win Them Over with Webinars. If your webinar successfully attracts interested leads the first time, it will again! It’s a no brainer, right?

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Sprout Social

DECEMBER 8, 2020

In a 2019 study , 51% of social media users watched videos on Instagram, 46% on Facebook and 50% on Snapchat. One study found that if you want higher engagement, 2 to 5 minutes was the range to aim for. YouTube video length best practices. Recommended video length per social media network. Facebook video length best practices.

Social Media 127

Social Media Practices Video Marketing Media 127

Biznology

DECEMBER 31, 2018

This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo. Panopto calls their approach an “Enterprise YouTube” for corporate video management. An attractive and informative thumbnail makes a video easier for sales teams to share. 6-Second Video Ads.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Porch Group Media

MAY 27, 2021

This is followed by YouTube and WhatsApp, each at 2 billion users. While Facebook may have the largest numbers of users, YouTube by far has the most number of visits. For example, 85% of TikTok users aged 16 to 64 use Facebook, and almost 95% of Instagram users in the same age group also use YouTube. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Vidyard

JUNE 24, 2014

Studies have shown that the modern buyer needs to go through four to seven pieces of content before shortlisting a solution, so imagine the impact of having a dedicated “videos” section on your website. In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51