Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Contently

OCTOBER 14, 2020

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. The series—an early example of branded content — was a hit, extended for three seasons and, according to tracking studies, contributed to negative perceptions of drug use among teens.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

ClearVoice

JANUARY 23, 2019

Study: Don’t sleep on mobile ads’ effectiveness at bedtime. So, instead of counting on creating content that stops users, a new study proposes your best bet might be to change your ad distribution tactics to reach intended audiences when they have already stopped.

Studies 58

Studies Paid Search Agency Ads Effectiveness 58

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. A study conducted by TVision regarding viewer attention across CTV ad lengths found a third of streaming viewers paid full attention to advertisements, no matter their length, be it 15, 30, or 60 seconds.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Contently

APRIL 24, 2017

According to a Think with Google study conducted by Ipsos , my cousins’ behavior is par for the teenage course. hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2 While millennials were mobile pioneers, teens are mobile natives,” Google writes in the study.

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. Studies show that. In today’s digital world, applying for universities is a vastly different experience than it was ten years ago.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Convince & Convert

FEBRUARY 5, 2015

However, with 850,000 views on YouTube and over 440,000 on Facebook at press time, it’s clear that this campaign succeeded in generating publicity for Newcastle and the participating brands. Social Media Case Studies brand strategy crowdfunding innovation marketing super bowl commercials television advertising'

Paid Search Agency 130

Paid Search Agency Ads Brand Identity Branding 130

Convince & Convert

FEBRUARY 26, 2015

Inspired by the notion that “it only takes one tweet to start a trend,” the company released a thirty-second video on YouTube and Twitter during the Oscars. On YouTube, the video generated 62,000+ views and counting. What were your favorite company activations during the Oscars?

Social Media 145

Social Media Brand Identity Branding Media 145

Only B2B

FEBRUARY 23, 2022

With the exception of China, where all social media channels not of Chinese origin (apart from LinkedIn) are banned, the majority of the population in most Asian countries uses social media platforms popular in the United States, such as Facebook, Instagram, and Youtube, and lead generation on those platforms is essential.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week: 72 hours per minute.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Content Standard

OCTOBER 30, 2015

Commercials that are an inconvenience on television are hated realities on YouTube. A new study from Socialbakers recently examined the efficacy of content promotion, and what they found may surprise marketers who have come to rely on promotion. People are protective of their digital space and time. Social Media Acreage.

Studies 40

Studies Facebook Television marketing Content 40

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. A B2B Video Marketing Strategy Overview.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Sharpspring

JANUARY 20, 2021

A few examples of outbound marketing include radio ads, television commercials, flyers, billboards, YouTube ads and other attention-grabbing advertising tactics. Some examples of inbound marketing include blog articles, white papers, case studies and guides.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Digilant

MARCH 27, 2020

In a recent study by Kantar , 78% of consumers expect brands to look after their employees first and foremost. In the same Kantar study, only 8% of respondents indicated that brands should stop advertising. 64% of surveyed users expect their usage of YouTube to increase, while 63% expect their Facebook usage to increase.

Advertisements 52

Advertisements Advertising Allocation Amazon 52

Martech Advisor

OCTOBER 2, 2019

Half a century ago, no one would expect that television would take over the world. A study by Pew Research Center shows that 45% of all representatives of the so-called generation Z are online almost constantly. Nobody can argue that Netflix, Amazon, Youtube and Hulu are the go-to platforms for millennials.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Aberdeen

JUNE 19, 2019

In the Mad Men age of television advertising, messaged mattered more than timing. Unlike with traditional television advertising, “timing” your digital ads doesn’t necessarily refer to time of day. There were so few networks and prime-time options that you knew exactly where consumer attention would be focused on any given day.

Advertisements 40

Advertisements Advertising Top of Funnel Purchase Intent 40

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. In a recent study, it was determined that of 9,000 leads, only 1.28

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Hubspot

AUGUST 2, 2018

Field of Study. Fields of Study. Forcing people to suffer through a 30-60 second YouTube ad isn’t the best way to attract the attention of a new audience -- it’ll just irritate them. YouTube knows its users expect shorter ads, so they require non-skippable ads to be between 15-20 seconds long. Relationship Status.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. It generated 10 million Twitter views, over 6 million YouTube views, and 13 billion media impressions. ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Outgrow

MAY 28, 2020

Case Study: At this hour of crisis, due to the breakout of the COVID-19 , we have no choice but to stay at home. Case Study: Coca-cola wanted to send a sweet message of solidarity to the Muslims fasting during Ramadan. Case Study: In the Middle East, everyone was familiar with the brand McLaren. WorldTM Theme park in Abu Dhabi.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Biznology

OCTOBER 15, 2018

Since studies have shown that our brains can process visuals more quickly than words (60.000 times as fast), the popularity is not that surprising. Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. The potential is immense, and it has still not been used enough.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Content Standard

NOVEMBER 3, 2015

According to a new study, U.S. consumers under 45 years of age spend even amounts of time consuming both digital video and television. By now, it’s clear there’s no turning around: Online video is going to replace television. Video consumption has reached its tipping point. Stagnating Cable Consumption.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

accelerate agency

AUGUST 15, 2021

In the past, if you wanted to increase your chance of success in marketing campaigns, you could just throw money at additional ads and better time slots on television and radio. Look for SEO agencies that have case studies that fit with your company’s needs. . Today, it is a bit more complicated than that. .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Contently

MAY 11, 2016

We always see this positive correlation between running TV ads and eventual sales, but people aren’t clicking on their televisions,” he said. ” State Farm recognized this and created the content first before securing television distribution. They’re not always calling that phone number.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

ClearVoice

MARCH 19, 2021

T-Mobile and all its marketing companies leaned fully into the “WATCH THIS BANNED AD” angle, and the ad racked up millions of views before the game, and currently is up to 30 million on Youtube alone. No doubt, plenty of people watched it more than once to figure out what was so objectionable as to be “banned.”

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Content Standard

JULY 7, 2015

In addition to sparking action, video can also strengthen the customer’s affinity to a brand, as the same study stated that 58 percent of respondents consider brands that produce video content to be more trustworthy. Choose the channels that matter most to your audience.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Content Standard

MARCH 30, 2015

hours of linear broadcast television. Many respondents say they even feel close to their favorite YouTube stars. Sixty-three percent of respondents said they would try a product endorsed by a YouTube star they follow online. A more recent Nielsen study , commissioned by Facebook, may back this theory up.

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

SWZD

AUGUST 14, 2019

Shashi said he is a computer scientist by background and studied math in school and college. He then worked in the Internet industry in the early 1990s, and has since held various positions at well known companies such as EBay, Google, YouTube, Yahoo, and now Oracle. Background and Career.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Contently

DECEMBER 6, 2016

A regular YouTube video of someone playing a guitar wasn’t interesting. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced. Most decisions to greenlight a television series come down to the experience and gut intuition of executives.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

EMagine B2B Blog

AUGUST 22, 2019

As of 2019, mobile viewing exceeded television viewing in the US for the first time. Across all online platforms, YouTube and Instagram have shown the most rapid growth by far. Because depending on the study you read, humans absorb images up to 50,000 times faster than the written word. We don’t need the written word.

Mobile Marketing 55

Mobile Marketing Mobile Advertising Advertising Mediums Television marketing 55

Content Standard

APRIL 20, 2018

But on the bench itself sat an oddly modern sight in this antique graveyard: a small JVC television, partially disassembled, each part laid out with meticulous care. In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. Airwaves and Marketing Landscapes. million listeners.

Video Marketing 61

Video Marketing Content Marketing Planning Content 61

Content Standard

SEPTEMBER 29, 2015

Thanks to a recently released study from the Acquity Group, an exhaustive new look has been provided into how audiences are engaged online, which may challenge some conceptions about your target audience. The key to understanding this study’s findings lies in an intrinsic purchasing shift for today’s consumers.

Social Media 40

Social Media Media Television marketing Mobile Advertising 40

Hubspot

NOVEMBER 15, 2016

People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones. We also know that 86% of universities and colleges already have a YouTube presence.

Video Marketing 28

Video Marketing Allocation Television marketing Broadcasting 28

readwrite

AUGUST 26, 2010

It’s been nearly 40 years since cigarette advertisements on television and radio were banned in the U.S., A study released this week describes an “Internet policy vacuum on Web 2.0” ” that’s left YouTube rife with pro-tobacco content. ” that’s left YouTube rife with pro-tobacco content.

Advertisements 40

Advertisements Advertising Web 2.0 Television marketing 40