Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

Planning 223

Planning SWOT Allocation Contingency Planning 223

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Is it leads? Determine your KPIs. Gather the data.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Webbiquity

APRIL 4, 2023

Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior. Alpha-Diver is market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Convince & Convert

MARCH 14, 2024

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more. Less Overhead; More Agile – Consultants usually work solo or in small team of experts at a consulting firm.

Paid Search Agency 145

Paid Search Agency Advertising Agencies Consulting Ad Agencies 145

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Webbiquity

JULY 14, 2020

Along with tech industry analyst firm IDC, TrustRadius looked at how tech companies are adapting to the current environment: how they are changing spending plans, business processes, and priorities for the rest of 2020. Less than one in ten felt their firms had responded poorly. Tech Firms Are Focused on More Than Costs.

Research 332

Research Paid Search Agency Case Studies Planning 332

Go Beyond SEO

FEBRUARY 21, 2024

In today’s digital age, having a strong online presence is crucial for any business, including accounting firms. By implementing effective SEO strategies, you can increase your firm’s visibility and attract new clients. Start boosting your firm’s visibility today with targeted SEO techniques.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think a local firm is the best option. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. They currently hold a market share of 87.81

Paid Search Agency 347

Paid Search Agency Advertising Agencies Ad Agencies SEO 347

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. In this book, he walks readers through his scalable, strategic approach.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Marketing Insider Group

JULY 1, 2020

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Tomorrow People

APRIL 27, 2022

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Why is it important to have a clearly defined target market? Targeting is an essential part of modern marketing. To manage customer heterogeneity, it’s important to have a clearly defined target market.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Marketing Insider Group

APRIL 3, 2023

Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. Aim for a shared marketing team purpose.

Work Management 258

Work Management Marketing Management Efficiency Marketing Budget 258

Hinge Marketing

AUGUST 20, 2020

The study surveyed more than 650 accountants and business professionals who purchase accounting firm services (buyers)— with special attention paid to discrepancies in value perceptions between firms and buyers. How can accounting firms convert this willingness to pay for additional services into actual revenue?

Business 174

Business Marketing Management Pricing Price 174

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. Step 3: Assess competitors’ current and future strategic objectives.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. They can help businesses stay agile and responsive to evolving customer needs and market dynamics.

eCommerce 97

eCommerce Marketing AI Best Practices Consulting 97

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

The Forward Observer

JANUARY 5, 2024

demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Any Insights Yet?”

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Webbiquity

MAY 11, 2021

How large is the B2B market? External—Conducted by an outside firm. An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

ATAK Interactive

JUNE 1, 2023

In today's competitive business landscape, B2B marketing firms play an important role in helping companies thrive. But what exactly are these firms? In this blog, we'll explore the benefits of hiring a B2B marketing firm and how it can positively impact your business. Discover the advantages that await you!

B2B Marketing 78

B2B Marketing B2B Advertising Agencies B2B Sales 78

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. It hasn’t changed in years (if ever) and is not evolving with the reality of the market environment.

Enterprise Management 99

Enterprise Management Consulting Work Management Marketing Management 99

Webbiquity

FEBRUARY 28, 2022

Do you need a strategic business plan? Do you have internal operations, marketing , or human resource issues? Will you engage with an individual or a firm? If you’re firm on the number of hours and the amount you can afford, the consultant should tell you what they can realistically achieve in that amount of time.

Consulting 258

Consulting Business Marketing Proposals Planning 258

Navigate the Channel

NOVEMBER 28, 2023

In this article, we will explore seven compelling reasons why your firm should be blogging. Blogging is not merely an option; it’s a strategic imperative in the digital era. This is where blogging steps in as a powerful tool to help your firm establish and solidify its authority.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Circle Studio

SEPTEMBER 16, 2021

Establishing, conveying and maintaining a powerful brand is a critical component of an A/E/C firm’s overall marketing strategy. One of the primary purposes of branding has always been to distinguish a firm from other similar, qualified competitors. This will help identify what truly sets your firm apart from the competition.

Brand Identity 145

Brand Identity Branding Differentiation Marketing Proposals 145

Tony Zambito

MARCH 4, 2022

And make strategic course corrections as well. We have become accustomed to seeing consumer-oriented brands like Pepsi Co, Nike, H&M, Apple, Volkswagen, and more be confronted by consumer activism. Faced with pressures to respond to outbursts from consumers, intense media focus, and political scrutiny.

Activities 231

Activities B2B Buyer Personas B2B Marketing 231

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. Building strong collaborations, especially between the marketing and IT teams.

CMS Development 98

CMS Development Allocation Budget Programs Business 98

Vision Edge Marketing

JANUARY 30, 2024

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. This ensures that your products and services remain relevant and competitive in the market. Igor Ansoff, the pioneer of Strategic Management.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Seismic

MARCH 12, 2024

We understand that regulations shape the way financial services firms do enablement and automation. What we’ve realized is that challenges in any vertical are often quite similar: how do we mature our efforts, ensure we get the value out of innovations and create a strategic plan for the future?

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. For many decades, law firm marketing and promotion was illegal. Heavy competition. Subject matter. Take a look: 1.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life.

First-Mover Advantage 111

First-Mover Advantage Terms and Conditions Work Management Loyalty 111

Go Beyond SEO

FEBRUARY 22, 2024

In today’s digital age, having a strong online presence is essential for businesses, including financial firms. This, in turn, leads to higher conversion rates and an increased return on investment (ROI) for your financial firm. Investing in PPC campaigns can lead to higher conversion rates for financial firms.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Marketing Craftmanship

FEBRUARY 21, 2023

This somewhat contrarian approach to thought leadership…delivered in an editorial format that we call Branded Interviews …is the most effective way for B2B companies of all types to build brand stature, and to connect the dots between marketing and sales. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Hinge Marketing

JANUARY 26, 2023

Today’s professional services marketers are responsible for doing more with less than ever before. From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year.

Marketing Budget Creation 92

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 92

Martech

JANUARY 11, 2024

If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers. How did we get here? How did we get here? Carter, Group Chief Executive at Informa.

Marketing Proposals 81

Marketing Proposals B2B Buyer Intent Acquisitions 81

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130