Martech

FEBRUARY 20, 2024

The persona will point to the digital channels where this role will look to find answers related to work. B2B content marketers can also product a wide array of how-to guides, industry guides, tutorials and webinars to fit the needs of specific prospects on their buying journey.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. A: Well Deanna, again you are spot-on!

Planning 322

Planning Analytics Enterprise Management Work Management 322

Launch Marketing

JUNE 16, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Trade Press Services Newsletter

NOVEMBER 2, 2022

Even if you are working with a written plan, marketing is an ever-changing arena, and now is the time to reevaluate and refresh your plan for the coming year. B2B customers are exceptionally savvy and can spot sponsored content a mile away. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Contently

JULY 27, 2020

As Branded has repeatedly revealed in its newsletter, many display campaigns end up in unsafe brand environments—surrounded by bigotry and misinformation—and simply don’t work. If not, this article and this webinar will help.). Do you have the right technology in place to empower your content team to do to their best work?

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

InsightSquared

DECEMBER 4, 2019

In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data. Reps can spend less time on the heavy work of data entry and more on making new contacts and getting in touch with leads and opportunities, and still get the full view of how impactful their actions are. .

CRM 156

CRM Forecasting Allocation Webinar Metrics 156

InsightSquared

DECEMBER 4, 2019

In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data. Reps can spend less time on the heavy work of data entry and more on making new contacts and getting in touch with leads and opportunities, and still get the full view of how impactful their actions are. .

CRM 156

CRM Allocation Webinar Metrics Forecasting 156

InsightSquared

APRIL 10, 2020

Our webinar series, “Ramp to RevOps,” was designed to help you do just that. If you missed our webinar, worry not. With complete pipeline visibility you can spot any problems, adjust your forecast, coach reps and even more. Check out our on-demand webinar here. Here are the key takeaways from each of our episodes. .

Forecasting 177

Forecasting Webinar Metrics Cross-Selling Top of Funnel 177

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

InsightSquared

FEBRUARY 21, 2020

Someone who will control the tempo, spot weaknesses and make adjustments to ensure every instrument works together seamlessly. . Of course you can’t run an orchestra with only the conductor—you need the whole crew to commit to working together. Think about how you learn a language. Don’t slow down after one success.

Cross-Selling 177

Cross-Selling Webinar Metrics Top of Funnel Act-On 177

InsightSquared

MARCH 19, 2020

Sales teams across the country are being forced into remote work situations in response to the COVID-19 crisis. Many sales reps are already accustomed to remote work, but the entire sales function, and even your customers, following suit requires extra adjustments. Micromanagement doesn’t work! Strengthen Team Connections .

Enterprise Management 194

Enterprise Management Work Management Blast Campaigns Transparency 194

Zoominfo

DECEMBER 28, 2020

How to spot buying signals. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. The customers you’ve worked hard to win will make other purchases. When B2B buyers need to solve a problem, they start researching online. How do you access buyer intent data?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

KoMarketing Associates

APRIL 7, 2021

But there were some bright spots. Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). Search engine optimization takes work, of course. The solution? Do the best you can.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

SEPTEMBER 28, 2021

So if you’ve done the work to create a compelling, action-oriented headline, don’t stop there. Save your spot! Attend this one-time-only webinar! Using negative action works that emphasize how people can eliminate problems can be big motivators. Act quickly! FOMO-inducing. The FOMO is real! Examples: Don’t miss out!

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Heinz Marketing

JUNE 23, 2023

As Matt says it’s important to strike a balance between working ON the business and IN the business. By “whiteboarding’ the full demand generation production line and identifying weak spots, you create visibility and accountability for every step of the process. Watch it here.

Marketing Analytics Tools 94

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 94

Sprout Social

JULY 19, 2023

Consumers can spot a sales pitch from a mile away. Along with length, experiment with different content types (tutorials, product-focused, educational, customer testimonials, webinars, company culture videos, promos etc.). Take advantage of platform streaming options like Instagram Live, but know webinars are also effective.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Sprout Social

FEBRUARY 1, 2024

Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies. Tuning into the social media conversation helped Notion act on customer feedback and work on their product issues.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Bionic

DECEMBER 5, 2021

Imagine a world where your finance and media teams work together in perfect harmony on vendor bill reconciliations… No drama. In this 20-minute webinar , you’ll learn how to automate your reconciliation process across teams by using the latest technology for advertising agencies. No mistakes. Casey McClay.

Automation 52

Automation Advertising Agencies Validation Vendors 52

Litmus

AUGUST 12, 2021

In this webinar, they covered: What agile marketing is. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! He continued, “Another great technique is visualizing your work. Put all your work down and visualize your needs like a kanban board.

Planning 97

Planning Webinar Metrics Email Marketing Work Management 97

PureB2B

MAY 30, 2022

According to GoToWebinar, 57% of webinar registrations come from email, making it the most effective channel to promote your webinar. Those who attend webinars will spend an average of 57 minutes viewing making it the most effective way to reach those making a purchase decision. Register for our latest webinar!

Webinar Metrics 62

Webinar Metrics eCommerce Click Rate Template 62

Bionic

JANUARY 12, 2022

Register for this webinar to be among the first to know these insights. In this webinar, Function Point’s Victoria Fouke and Jimmy Wu will present the key findings from their research, including: How do you compare to the rest of the industry? Thursday, January 20, 2022. Are you behind, ahead or right with the pack?

Advertising Agencies 52

Advertising Agencies Ad Agencies Trends Stats 52

Parse.ly

NOVEMBER 5, 2021

In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue. Here’s what we learned: The sweet spot. The sweet spot. It’s not going to work. to discuss the keys to building a successful content strategy.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Martech

DECEMBER 17, 2021

Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. Wrike also said the AI will make recommendations when it spots red flags in order to help get your projects back on track. Marketing work management: A snapshot. What’s new?

Marketing AI 97

Marketing AI Digital Asset Management Budget Programs Work Management 97

Sprout Social

FEBRUARY 7, 2024

TikTok Promote allows small businesses that work with influencers to boost the creator’s content or LIVE videos to help increase their views. Since many social users have learned to spot and scroll past ads quickly, your target audience may not engage with a Promoted video as eagerly as organic content. Expanded features.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. For example, someone might go online to find a laptop that meets certain criteria and then make the purchase on the spot.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

SmartBug Media

AUGUST 4, 2023

Comprehensive dashboards that present an overview of all customer interactions can be invaluable in spotting these indicators. Automated educational emails, regular product training sessions, webinars, how-to guides, and personalized onboarding sessions based on user behavior can reduce churn and boost customer satisfaction.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Optinmonster

NOVEMBER 1, 2023

Upselling Opportunity: It’s a prime spot to introduce users to other products, services, or content they might find valuable. You can also nurture your leads by asking them to register for a webinar or an event. Here’s an example of a webinar registration thank you page from Wisita.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. With social media analytics tools like Oktopost, you can easily centralize your data and spot patterns in your audience’s behavior.

Social Media 117

Social Media Trends Media B2B 117

SalesIntel

OCTOBER 13, 2021

Avoid the Blind Spot During Lead Qualification. Generate Leads from Your Webinars. No matter how amazing your product or service is, you have to work to get more people to know about it. Sales and marketing should work together to define Marketing Qualified Leads (MQL) and Sales Qualified Sales Leads (SQL) for your organization.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. I was using AppSumo, the app marketplace, and I spotted StreamAlive.”

Webinar Metrics 100

Webinar Metrics Conference Aggregators Communities 100

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

The Marketing Blender

NOVEMBER 30, 2023

You need to track and analyze the right data to identify what’s working and what’s not. Unproductive Sales and Marketing Teams If your sales and marketing teams are not working in synergy or if you have the wrong people in the wrong roles, it can hinder your revenue growth.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

BOP Design

AUGUST 4, 2020

The new reality of working from home long-term means continuing to use video as a way to communicate with clients, potential prospects, and employees. And Kate Lister, President of Global Workplace Analytics estimates that 25-30% of the workforce will be working-from-home multiple days a week by the end of 2021. Face a window.

Conference 86

Conference Webinar Metrics Marketing Agencies 2 Video Marketing 86

NetLine

MAY 13, 2021

Given the nature of COVID and how society bunkered down, the biggest changes occurred around remote work, collaboration software and security, and everything to do with HR. specific to healthcare reform, insurance benefit alterations, and every other policy decision out of Washington, Human Resource teams have their work cut out for them.

B2B 71

B2B Webinar Metrics Content Marketing Report 71