SocialPilot

JANUARY 15, 2024

Every week , people spend 18 hours watching videos online. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. So I’d encourage people to spend some time and play around with TikTok, too. Is that where your audience is spending time?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Younger viewers who never watched TV regularly are also spending time viewing short-from video content and playing games on their TVs and phones. YouTube is bringing smart advertising to short videos.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 117

Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view. million hours of streamed content each day.

Marketing AI 109

Marketing AI Advertising Channels Video Marketing Youtube 109

ClearVoice

OCTOBER 17, 2018

Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. The amount — and percentage — being spent on different channels varies, but all channels are showing consistent increases of video ad spend. YouTube has launched a new tool to help reach cord-cutters.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Zoominfo

JUNE 20, 2019

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). YouTube Live was the largest streaming service until early 2016, but ceded some ground to Facebook Live and Meerkat by the end of the year ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. Given all these changes, how should advertisers step back and reconsider their convergent TV spend?

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. According to data from eMarketer , 30% of marketers and publishers believe more efficient frequency capping would increase their CTV advertising spend. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. That was then. Marketers crippling fears.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Hubspot

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. Take Skittles for example. 4 Small Business Alternatives to Super Bowl Advertising. Another perk?

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Sprout Social

NOVEMBER 29, 2021

People are spending more time on social media and consequently, they’re spending more time shopping. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings. Brand awareness is the key to unlocking more purchases on social.

Buy 143

Buy Brand Identity Branding eCommerce 143

Contently

APRIL 24, 2017

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. hours of video per week on YouTube and other free online sources, and another 8.8 Television, at 8.2 A poll by Defy Media found that consumers aged 13-24 watch 12.1

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. 122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

ClearVoice

MAY 14, 2021

For example, paying for a television advertisement during the Big Game or the premiere of a hit series will cost a pretty penny, and It may not be niche enough to reach the ideal user for the business. Common marketing vehicles: Television: Product placements, advertisements, news features. This also includes hiring an influencer. .

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. You guys are the real stars,” she told the assembled creators.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. You guys are the real stars,” she told the assembled creators.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Content marketing isn’t advertising.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Choozle

OCTOBER 23, 2020

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. A lot of that money is going to television or connected TV ads, as is the case every year. And, sorry to break it to you, it isn’t going to stop until election day on Nov.

Cost Per Thousand 52

Cost Per Thousand CPM Advertisements Advertising 52

KoMarketing Associates

JULY 11, 2017

You can’t spend tons of time on each video you create. Brands need to be communicating with video regularly and so the amount of time you spend on each video has to be reasonable. Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

ClickZ

JANUARY 19, 2021

It’s no secret that the impact of television advertising spots and newspaper ads are both down significantly with reduced consumption. Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient.

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Porch Group Media

FEBRUARY 16, 2023

A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc.

FAQ 52

FAQ Advertisements Advertising Cable 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. You guys are the real stars,” she told the assembled creators.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Valasys

SEPTEMBER 21, 2020

For example, are you creating video ads for television or YouTube ads? Are you creating YouTube content, such as a vlog or podcast? Tik Tok and Reels restricts you to video that’s only a couple of seconds long, whereas YouTube allows you to upload content that can last several hours. So, give them what they want!

Statistics 78

Statistics Video Marketing Planning Work Management 78

Biznology

MAY 1, 2018

While brand, product, and service-promotion should really only be 20%-30% of all the content shared via social media channels, too many companies are afraid of spending any of their time doing shameless self-promotion. If they follow you they already have taken a strong step towards loving you already.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. Stratigic Media Spend. In the first half of 2014, about 7.9 million people in the US paid for a music streaming service. Align Your Message Contextually.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. advertisers will spend about $38.83 These movies are watched on popular streaming platforms like Youtube, Hulu, and more. What is the Difference Between Streaming TV, Connected TV, and OTT? It is used to stream digital videos at the convenience of the viewer.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Their comments will surprise and enlighten you. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

LiveRamp

FEBRUARY 21, 2019

Amazon was the second largest advertiser in Super Bowl LIII (spending $25MM, second to Anheuser Busch at $59MM) and unexpectedly promoted new content for its new series, “Hanna.” Additionally, YouTube sponsored the official Pre-Game Show on CBS, with each and every minute of the half hour show rich in visual and audio branding.

Broadcasting 40

Broadcasting Television marketing Amazon Advertisements 40

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. Spending on digital advertising surpassed spending on traditional advertising for the first time in 2023. But traditional advertising still accounts for over $200 billion in annual spending in the U.S. ” The post instantly went viral.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Digilant

MAY 11, 2023

During NewFronts, Estrella Media highlighted that Hispanic audiences are over-indexing on programs such as Tubi, Youtube, and Samsung TV+, and are considered early adopters of the FAST television distribution model. TikTok users in the US spend an average of one hour per day watching videos.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Excelsior Research

APRIL 22, 2022

Now, people consume more advertising online than in print media, radio or television. Example:The ads when you play YouTube videos) Every business is thinking about promoting their business on social media to ideally reach new customers and improve the company’s branding.

Social Media 52

Social Media Media Best Practices Business 52

Digilant

APRIL 6, 2020

As people are staying home, they’re spending much more time on social media. Similar to social media – as people are staying home, they’re watching more television, specifically streaming more content via CTV and OTT (think Netflix, YouTube , Hulu, and Amazon Prime TV). Lean into Social Media.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

APRIL 6, 2020

As people are staying home, they’re spending much more time on social media. Similar to social media – as people are staying home, they’re watching more television, specifically streaming more content via CTV and OTT (think Netflix, YouTube , Hulu, and Amazon Prime TV). Lean into Social Media.

Advertisements 52

Advertisements Advertising Marketing Budget Television marketing 52

Digilant

MARCH 27, 2020

If you make the decision to continue to advertise, recognize that consumers are spending more time on social media and watching television while at home. 64% of surveyed users expect their usage of YouTube to increase, while 63% expect their Facebook usage to increase. Adapt to new channels.

Advertisements 52

Advertisements Advertising Allocation Amazon 52

Convince & Convert

FEBRUARY 2, 2016

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. How does she spend her time? HSN : Facebook , Twitter , Instagram , Pinterest , YouTube , Like2Buy. Anytime he can spend more time doing just that is well worth it in his book. It’s All About Her. With 1,600 brands, 1.2

Social Media 87

Social Media Allocation Skype Media 87