Webbiquity

MARCH 30, 2021

However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Online self-service has established itself as a pervasive phenomenon, with digital and remote engagement being embraced by decision-makers worldwide.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Webbiquity

OCTOBER 5, 2021

By industry, more than 70% of companies in manufacturing, retail, and financial services anticipate higher top lines. Companies will continue to invest in advanced security solutions. Cloud-based services (22% in 2020; 26% in 2022) and managed services are taking an increasing share of spending.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Zoominfo

SEPTEMBER 3, 2020

B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). More scalable marketing strategies – Email automation enables Integration with other digital tools, making touchpoints trackable. What are the Benefits of Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. They wanted more self-serve options. Improving customer experience and enabling self-service. Get MarTech!

Work Management 129

Work Management Marketing Management B2B Sales CRM 129

Marketing Insider Group

JANUARY 4, 2021

It was near the end of a long and successful run working for SAP Digital Business Services Marketing, focused upon the art and science of marketing analytics with a bit of thought leadership mixed in. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. In 2017, he counted 5,381 solutions, up 40% from the year prior. Self-service analytics. More growth in marketing technology—and more consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Marketing Insider Group

JULY 27, 2021

Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated. VR and AR presented solutions in the form of interactive learning tactics like VR field trips, gamification of practical tasks, and enhanced classroom environments that lessen outside distractions.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Marketing Insider Group

JULY 14, 2020

They now expect the same amount of customer service the same way personal consumers would. Suppliers who provide an excellent digital experience are twice as likely to be chosen as a primary supplier over those who gave average or poor experiences. Companies have shifted most of their marketing efforts to digital selling.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

FunnelEnvy

JANUARY 8, 2024

Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Marketing Insider Group

FEBRUARY 6, 2023

The global pandemic significantly accelerated digital transformation. IDC sees this new relationship between business and technology as “digital-first”. We are in the era of digital-first marketing. This has never been truer in an age of digital-first B2B marketing.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Tony Zambito

OCTOBER 26, 2020

We are witnessing the greatest digital shift of work and commerce since the invention of the Internet. . For purposes of this discussion, we can state: Buyer strategy is concerned with the overarching goals of buyers and what interactions and solutions are necessary to enable buyers to achieve their goals.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. You’re more likely to sell a solution with the right content than with aggressive sales tactics. We Live in a Digital Marketplace. Even before the pandemic forced most businesses to operate virtually, we were already living in a digital landscape.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Sana Commerce

FEBRUARY 29, 2024

Discover What Your E-commerce Solution Should Do for You We demonstrate how optimal e-commerce solutions tackle genuine challenges in B2B commerce. Dive into our session to discover if your B2B e-commerce solution truly measures up: Is your solution enabling you to seamlessly navigate complex online transactions?

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Webbiquity

APRIL 13, 2022

For example, since 60% of B2B tech buyers are Millennials, your audience may be less interested in analyst reports and more likely to care about social impact and self-service. They may use different terms to describe their problems and the solutions they are looking for than your internal engineering team does.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Tiecas

FEBRUARY 21, 2024

In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be. Manufacturers often focus on technical features instead of how their solutions solve their customers’ real-world problems. What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. Today’s consumers are digital detectives with a wealth of information at their fingertips. Mailchimp: Mailchimp champions vulnerability and self-deprecation.

Work Management 105

Work Management Marketing Management Product Differentiation 105

Salesforce Marketing Cloud

APRIL 21, 2022

retail banking customers are classified as digital-only and 59% of customers say their standards for customer service have gone up. Consumers have pivoted quickly from traditional channels to new digital and self-service solutions. Bank customers are demanding personalized services. Get the playbook.

Service 97

Service Touchpoints Transparency Differentiation 97

Biznology

JANUARY 20, 2022

B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Salesforce Marketing Cloud

APRIL 18, 2024

If you asked any communication service provider , they are focused on improving customer service experiences to increase loyalty and decrease churn. As such, they’re looking to data and AI to help take their service to the next level. Predictive AI can do things like help direct customers to self-service resources.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Matchcraft

JULY 7, 2021

Consumers are becoming increasingly digital focused, and so too are B2B buyers and both are signaling a demand for self-serve in ways they never have before. Read More.

Lock-In 98

Lock-In Advertising Agencies Ad Agencies Demand 98

Salesforce Marketing Cloud

JULY 27, 2022

Insights from the State of Commerce report show that businesses are leveraging certain technologies (like headless, self-service, and post-purchase solutions) to enable speed and agility — for the benefit of both customers and sales teams. Changes to digital storefronts shouldn’t be a time-consuming bottleneck.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Martech

JUNE 8, 2023

These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Using AI for customer service calls helps agents serve customers more efficiently. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York.

Marketing Management 95

Marketing Management Marketing AI Service Generation 95

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s not easy for your customer service team to deal with unhappy customers all day. It’s also an opportunity to become the ‘hero’ in your customer’s story. Reduce agent burnout Let’s face it.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Martech

JUNE 24, 2022

The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale. CX Hub is comprised of four solutions: Customer data platform. Get the daily newsletter digital marketers rely on. The company has also rebranded as AIQ.

Enterprise Management 103

Enterprise Management Marketing Management Digital Experience Platform Newsletter 103

Heinz Marketing

FEBRUARY 16, 2021

We live in a decade of digital disruption and transformation. Remote workspaces, digital self-service channels, personalized online experiences, and volumes of information available with a few mouse clicks – all that makes up just a small fraction of the much greater whole. A Digital Imperative.

Top of Funnel 126

Top of Funnel Conversion Digital Transformation Work Management 126

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

OCTOBER 23, 2023

How Plaid uses social data to hone in on brand perception San Francisco-based fintech company Plaid allows consumers to connect their financial accounts to their favorite apps and services without compromising safety and security. We know the problem we’re chasing is real, and we’re providing a solution—a really good one, too.

Social Media 115

Social Media Work Management Marketing Management Media 115

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. The CTV solution now has improved targeting and measurement functions. Specifically, the creative solution enhances video content with custom overlays. What they do.

Advertising Channels 97

Advertising Channels Campaigns Mobile Advertising Newsletter 97

Salesforce Marketing Cloud

JUNE 12, 2023

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. The challenge?

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Bionic

MARCH 11, 2024

Digital advertising made it worse. In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. Swivel Chairing Used to Be the Seller’s Problem Before digital advertising, swivel chairing used to be the seller’s problem. You’re going to need it.

Advertisements 86

Advertisements Advertising Work Management Order 86

ClickZ

DECEMBER 24, 2020

30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data inefficiency challenges. Blockchain is opening up a largely untapped digital advertising and marketing arena. billion to $4.1

Marketing Management 137

Marketing Management Paid Search Agency Lock-In Loyalty 137

Valasys

JANUARY 2, 2024

However, modern challenges can be conquered by adopting solutions like HR Software or HRMS in your organization. With a consistent flow of HR in the Digital age , new digital tools and technologies, such as HR software, it has transformed the way HR leaders function. Over the years, HR technology has evolved tremendously.

Enterprise Management 40

Enterprise Management Work Management Budget Programs Software 40

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Improving customer experiences, service, and relationships One of the other B2B marketing AI use cases is at the consumer level.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 118