The Point

JUNE 18, 2019

However, anything that provides an alternative to the main call to action: contact us, click here for a demo, even social share buttons, are a potential distraction and could reduce engagement. Don’t start your email with a litany of facts or a lengthy commentary on market trends. Drive Action, Don’t Just Relate Facts. “As

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

The Point

JUNE 5, 2018

Is that a reflection of a larger trend, namely that marketers are no longer just responsible for front end lead generation? Account-Based Marketing (ABM) has also accelerated the trend. I concluded that, as a discipline, B2B marketing is advancing quite well in what I call the B2B Marketing Renaissance.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

The Point

AUGUST 24, 2012

In their most recent report, the Pearlfinders Index Q2 2012 (free download, no registration required), the company offers detailed insight on trends and patterns across a wide spectrum of marketing services. Customer acquisition was the main catalyst for 62% of advertising investments in Q2. •

Planning 100

Planning Marketing Budget Creation Advertising Agencies Paid Search Agency 100

The Point

NOVEMBER 20, 2015

Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels.

Account Based Marketing 100

Account Based Marketing ABM Paid Search Agency Marketing Strategy 100

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. No problem.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Promote social media connections. Answer: you get creative.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

DECEMBER 14, 2010

Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation. With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011.

Lead Generation 100

Lead Generation Generation Leads Lead 100

The Point

APRIL 30, 2013

Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. You can engage in thought leadership through social media, or propagate early stage content into the marketplace.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

The Point

DECEMBER 6, 2010

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

NOVEMBER 14, 2014

Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

The Point

SEPTEMBER 8, 2010

Priority Inbox simply serves to cement and accelerate the recent trends towards inbound marketing and lead management. Acquisition will increasingly rely on inbound tools like search, content syndication, and social media, and email will be the tool by which marketers move those raw prospects through the sales funnel.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

The Point

FEBRUARY 14, 2024

Surveys about threats, challenges, problems or issues generally perform better than “trends.” Highlight key findings through visually appealing social media snippets or graphics to generate interest and social sharing. Create anticipation by teasing highlights on social media even while the final report is being produced.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

The Point

JUNE 20, 2011

Industry Trends – how is your industry/space changing? What do you predict as trends to come? Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. A good place to be controversial. What’s different now compared to 1 year ago? 5 years ago?

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

SEPTEMBER 20, 2010

Even with the recession now officially over , and the economy slowly entering a period of recovery, this year seems to be no exception to the trend. A blog should be the centerpiece of your social media strategy. Time to consider, then: where can you focus your Q4 marketing investment for the highest possible return?

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

MAY 30, 2023

Here are 8 ways to get more from your marketing budget when the purse strings get tight: * Repurpose and recycle older content When trends, topics, and technology changes, marketing content can have a short shelf-life. Can a reader subscribe to the blog via email or social media? Are blog titles optimized for search?

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

APRIL 13, 2012

What are the market trends driving that change? (BW) The convergence of recent inflection points such as Social, Mobile, Cloud, Big Data, and IT Consumerization has created enormous opportunities for CIOs to add value and drive their businesses forward. HS) How has the role of the CIO changed?

Work Management 100

Work Management Marketing Management Conversion Demand Generation Agencies 100

The Point

FEBRUARY 23, 2016

Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. Annual Trends Report”). But those aren’t the kind of headlines that generate press, social shares, downloads, and leads.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

The Point

FEBRUARY 18, 2014

Inbound marketing can work for nascent products also, but only to the extent that the content on offer speaks to a pain/challenge/issue, market event, or industry trend that prospects are likely to be researching or looking for information on how to address. Where does your product fit on the spectrum?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

APRIL 20, 2018

66% of buyers agreed that companies should make it easier to access content, from fewer form fields to single-click options (ex: social sign-on.). Tip: include links to gated content at the end of each blog post , and feature social share buttons prominently. Your registration form is still too long. The white paper is not dead. .

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222