Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. This is why Baggott advises that every social media post links back to a landing page. Social media is like the John Stockton of Marketing: It’s the almighty assist to the sale,” she explains. 30 Minute Marketer: How to Take an ROI-Based Approach to Social Marketing. MORE >>

One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . couple of months ago they published this amazing INFOGRAPHIC: Quickstart Guide to Social Media Success. And Asuthosh Nair & Jaspreet Sidhu from GetIt  Comms recently published this great whitepaper on Social Media for B2B Marketing. Why Does Social Media Matter. Social Media. Social media is cost effective. MORE >>

Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analytics MORE >>

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. The social media release is used for blogger outreach. MORE >>

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the  Future of Marketing ? Today’s interview is with Cheryl Burgess (@ ckburgess ) who along with her husband  Mark Burgess (@ mnburgess ), has co-founded Blue Focus Marketing , and are also about to release their book on Social Employees. While many other books have written on either social business or social branding, few combined these topics to explore the real-world success stories of major brands. Sounds simple, right? MORE >>