Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 126

Marketing Management Service B2B Thought Leadership Thought Leadership 126

Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? For SEO but it also has a huge impact on social networks, particularly Twitter and an important impact for the notoriety of our blog and our company. Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Marketing AI 84

Marketing AI Brand Identity Branding Planning 84

Sprout Social

JUNE 30, 2021

YouTube Stories. YouTube is also rolling out their own stories feature, although it’s currently only available for channels with over 10,000 subscribers. Social media stories are the perfect place for sharing the less curated and styled parts of your business’s products and services. Repurpose content.

Social Media 134

Social Media Media Curation Twitter 134

Top Rank Marketing

AUGUST 18, 2023

percent during November to 13 percent, according to recently-released data.

B2B Marketing 98

B2B Marketing Linkedin B2B Social Marketing 98

Convince & Convert

MAY 14, 2013

It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies. We don’t have that advantage on a social network. The option just doesn’t exist.

Social Media 151

Social Media Marketing Websites Media Marketing & Strategy 151

Valasys

MARCH 4, 2020

The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume. There are several paid & free of cost professional pieces of training on LinkedIn to help marketers update their skill-sets. Early in 2019, LinkedIn Live was launched.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Sprout Social

JUNE 26, 2023

An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts. Many popular brands such as Canva and social networks like Pinterest have already integrated this AI feature into their platforms for a richer user experience.

Marketing AI 101

Marketing AI Ideal Customer Profiles Allocation Analysis 101

Kevin Indig

NOVEMBER 6, 2023

Alphabet’s recent earnings report proves it: Search up +11% Y/Y (as predicted , YouTube earnings beat Google Network for the first time). Instead of writing on the open web, more people post on social networks. Nothing short of impressive. Next step: ads in between organic results. Who’s left?

Paid Content 59

Paid Content Paid Search Agency Lead Ranking Advertising Agencies 59

Contently

MAY 2, 2018

Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. I don’t have any YouTube subscribers, but I can still create owned content for YouTube. 120 native social/visual posts, each promoted on three social networks. Hunter = my video guy.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Convince & Convert

MARCH 8, 2016

According to Lee, it’s all about training, collaboration, and sharing. This social infrastructure is held up by a strong educational base of Lee’s design that has helped catapult the Mayo Clinic Social Media Network to success with over 800,000 connections on Facebook alone. Mayo Clinic Social Media Network.

Social Media 75

Social Media Media Skype Training 75

Hubspot

APRIL 9, 2018

With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. Music, editing software, training. Music, editing software, training/freelancer. LED lights.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

Hubspot

MARCH 14, 2018

"Sometimes, it’s easier to share more intimately in a group," said Facebook Product Design Manager Tutti Taygerly during a panel discussion -- suggesting a move toward "smaller, more intimate social networks.". Twitter's CEO Held a Live Broadcast to Discuss the Network's Health. jack (@jack). March 1, 2018. Speaking of Snapchat.

Wikipedia 73

Wikipedia Social Networks Twitter Network Marketing 73

Onalytica B2B

NOVEMBER 22, 2017

According to a study by fortune.com, of the 39% of CEOs who are active on social networks, no one is active “on all six networks”—defined by the study as Facebook, Twitter, Google Plus, Instagram, LinkedIn, and YouTube. In fact, a massive 70% of CEOs engage on only one social network.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Hubspot

DECEMBER 11, 2019

While my generation thrived on MySpace and Tumblr and now enjoys platforms like Facebook, Instagram, LinkedIn, and Twitter , Gen Z has zoned in on video-based platforms like Instagram, YouTube, Snapchat , and -- more recently -- TikTok. YouTube is also a social network that both generations are prominently using.

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Vidyard

SEPTEMBER 15, 2015

They can communicate with customers to answer questions and provide support and training, with partners to train distributors and resellers on products and services, and with employees to share executive communications, training information or other company material.

Marketing Automation Services 77

Marketing Automation Services Communities Video Marketing Paid Search Agency 77

Savanta

AUGUST 3, 2011

Moreover, the standard approach seems to be trial and error – just one fifth (21%) have received any training in social media. Most plan to increase their social media investment over the coming 12 months – 76% through greater financial spend and 85% by dedicating more time. Social media is being used then, but how?

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

Valasys

JULY 20, 2020

Social profiles offer the marketing experts to gather overall insights on campaigns and strategies. of the average audience desire to get assistance for products over social networks instead of traditional frequencies, such as email and phone. Indeed, 34.5% appeared first on Valasys Media.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

markempa

NOVEMBER 29, 2016

This absolutely requires training. There’s no question in my mind, regardless of whether you’re a millennial who has grown up with digital devices and access to social networks, or you’re a baby boomer who is a digital immigrant. I think that these networks each have their own culture. Other resources?

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView – Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Marketing Insider Group

FEBRUARY 14, 2012

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. This is on top of 32 blogs, 23 community spaces and 9 YouTube accounts.

Social Media 100

Social Media Social Marketing Media Paid Search Agency 100

Convince & Convert

MARCH 19, 2013

There are some social media tasks that should never be automated, and there are others that make perfect sense. allows you to automate blog post delivery to social networks. We’d love you to share your tips and tools for social media productivity in the comments below! Ian Cleary is the social media tools guy.

Social Media 167

Social Media Product Tools Media 167

Hubspot

OCTOBER 14, 2012

Are you changing and adapting to social media and search engine updates? Have you trained your marketing team to experiment and take chances that will propel you forward? YouTube Changes Its Search Ranking Algorithm to Focus on Engagement, Not Just Clicks, From TechCrunch.

Youtube 28

Youtube Google Paid Search Agency Lead Scoring 28

Vidyard

APRIL 24, 2015

Look out YouTube. Most notably, Facebook users now view more than four billion videos a day on the social network. Put that in the context of Facebook’s announcements at their F8 conference a few weeks ago and you’ve got a lot of reasons for YouTube – and marketers — to take notice.

B2B Marketing 51

B2B Marketing Video Marketing B2B Youtube 51

Webbiquity

FEBRUARY 1, 2010

Social Media Statistics and Research. by YouTube. What Neuromarketing Can Teach Social Media by Social Media Today. Why Many Businesses Still Fear Social Media by The Marketing Mélange. Top execs say they are influenced by social networks by ZDNet Blogs. 10 SEO tips for YouTube by iMedia Connection.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Vidyard

SEPTEMBER 15, 2015

They can communicate with customers to answer questions and provide support and training, with partners to train distributors and resellers on products and services, and with employees to share executive communications, training information or other company material.

Marketing Automation Services 50

Marketing Automation Services Communities Video Marketing Paid Search Agency 50

Vidyard

SEPTEMBER 15, 2015

They can communicate with customers to answer questions and provide support and training, with partners to train distributors and resellers on products and services, and with employees to share executive communications, training information or other company material.

Marketing Automation Services 50

Marketing Automation Services Communities Video Marketing Paid Search Agency 50

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. Only 20% needs to be shamelessly self-promotional content.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

JANUARY 16, 2017

Add Your Other Social Networks. Using a service like WooBox , you can add your social media streams as tabs in your Page. The Sill in New York has several of their social networks established as tabs: Instagram, Twitter and Pinterest. Just like in YouTube, you can create playlists that your fans can easily access.

Facebook 88

Facebook Work Management Ad Frequency Marketing Management 88

Vidyard

SEPTEMBER 30, 2014

From creating videos for onboarding and training to delivering more engaging executive communications, Vidyard Studio makes it easy for anyone within the organization to create and distribute internal videos and track which ones are best engaging your employees.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

From creating videos for onboarding and training to delivering more engaging executive communications, Vidyard Studio makes it easy for anyone within the organization to create and distribute internal videos and track which ones are best engaging your employees.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

From creating videos for onboarding and training to delivering more engaging executive communications, Vidyard Studio makes it easy for anyone within the organization to create and distribute internal videos and track which ones are best engaging your employees.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Each year, the social media online publication Social Media Examiner hosts a show-stopping conference in sunny San Diego. Great for: SEOs, SEMs, marketing analytics pros. Converge 2019. Date: Feb. 19-22, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

APRIL 19, 2016

Expected to attract more than 6,000 marketers from around the globe, the conference will feature thought-leadership, educational sessions, workshops, and trainings that empower marketers of every level to succeed in today’s digital era. Learn more about it here. About Vidyard.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Biznology

OCTOBER 6, 2015

Passion can’t be trained, though it can be fostered. It’s amazing how much passion and commitment even a naysayer can muster when she starts making sales and driving revenue — and even retaining and upselling clients and customers — as a result of social media engagement.

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Vidyard

NOVEMBER 12, 2015

From broadcasting customer events to scaling internal training and sharing executive communications, more companies are turning to live streaming to connect remote audiences with compelling content. Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50