B2B social media: Highlights from new benchmarking research
Savanta
AUGUST 3, 2011
Moreover, the standard approach seems to be trial and error – just one fifth (21%) have received any training in social media. Most plan to increase their social media investment over the coming 12 months – 76% through greater financial spend and 85% by dedicating more time. Social media is being used then, but how?
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