35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Facebook is of course (by far) the largest social network. Buffer ).
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?
Video ads: Facebook or YouTube?
MARCH 22, 2016
The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Well you can accomplish the same thing with your own videos on YouTube.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them. This is a level deeper than the majority of more superficial social networks. Repeat.
YouTube Analytics Decoded
EMagine B2B Blog
NOVEMBER 5, 2014
As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. YouTube Monitor.
Which Social Networking Sites Are Best Designed for B2B Sales?
JANUARY 9, 2012
Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales , we need to first answer the question … “Why should I be active, and invest my time, on any of these social networking sites to begin with?” If your goals include: Being found by others who are in need of your services. Another social network!?
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. If you want to turn social media folks into purchasers then you need to focus on their experience with your brand, not the product or services your offering.”. It’s easy.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
No, that’s only the second most-hated thing in corporate social media branding. Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. Know why I know this? Like this post?
Choose the Right Social Networks to Boost Your Business
JUNE 13, 2014
You have to embrace social media and integrate it into your marketing strategy. The good news is you don’t have to have a brand presence on every single social networking platform out there. Choose the right social networks, and you can focus your efforts on the ones that will give your brand the most bang for the buck. Long-form video hosting: YouTube, Vimeo.
Social Media Usage by Engineers and Industrial Professionals
Industrial Marketing Today
MARCH 11, 2013
Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Visit my website for more content on industrial marketing.]. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article.
An Introduction to 7 of the Most Popular Social Networks for Business
JULY 17, 2012
People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. But how do you even make that decision if you're new to the social media game?
Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
MARCH 29, 2012
We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. Two more social networks brands need to figure out how to use for marketing. And we have!
4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
JANUARY 8, 2013
We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube. For a long time, the only YouTube strategy was viral video. Though online video and YouTube are still very effective, we need to focus on a strategy.
Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
AUGUST 16, 2011
Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Empire Avenue is a similar type of niche social networking site for those that are active in social media. minutes YouTube 17.8 minutes Empire Avenue 25.1
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media! You know, where you are "social" with people instead of pushing the hard sell? YouTube for B2B Marketers.
What to Pin on Pinterest? 10 Ideas for Businesses
FEBRUARY 24, 2014
Piqora, a social media marketing firm specializing in Pinterest marketing, analyzed thousands of accounts and found that a pin generates an average of 78 cents in sales and that pins are 100x more viral … Continue Reading What to Pin on Pinterest? 10 Ideas for Businesses by Julia Campbell - Maximize Social Business. Related Stories Realtors: Instantly Improve Social Media Results Auto posting Your Way to Fame, Fortune, Health and Weight Loss Two LinkedIn Updates for This Week You Might Have Missed.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Make sure your website has easy-to-understand navigation elements. Be sure to optimize your website pages with keywords that are relevant to the content.
20 Percent of UK Social Networking is Mobile [New Data]
JANUARY 21, 2011
Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. It's no surprise that social media advertising is predicted to grow at a rate of about 45% over the next two years.
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
Social Marketing Wisdom From a True Practitioner
JANUARY 24, 2013
Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. This book is worth its cover price for chapter 4 alone.
YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
MAY 19, 2013
It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. How will these new social media changes affect how marketers connect with people? Well, wonder no more.
Your corporate website needs to become a trap
FEBRUARY 5, 2013
I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. During a meeting on Friday he quipped, “a website is a trap — or should be.” The same thing is true when it comes to your website. When it comes to boring corporate websites, there’s really no such thing as a freeloader. Social media is a trap.
If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It
JANUARY 2, 2014
Establishing a business presence on Google Plus, however minor it might be, is seriously one of the biggest no-brainers in social media marketing. Some of you reading this might still not “get it,” so let me reflect upon two recent speaking engagements I did and the reactions in the room to help you understand why … Continue Reading If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It by Neal Schaffer - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Comments Thanks Brett!
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
Free social media distribution made content marketing easy — maybe too easy — for everybody to climb aboard the content train. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. BuzzSumo reported that even the best content creators are seeing dramatic declines in social referrals. The content chalupa.
How to Get Found Where Your Buyers are Looking: Web Presence Optimization
JUNE 11, 2013
It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Provides referral visits to your website. It’s work, but well worthwhile.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Reasons Social Media Sucks. 1.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.
B2B Company Websites
MI6 Marketing Agency
MAY 23, 2011
B2B Company Websites. Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. Are B2B websites too serious? If so, why? 9 out of 10 websites are too serious. B2B websites tend to convey an image of exclusivity, experts talk to experts, and thus exclude clients. Not always wise Jeff-vary by purpose/topic ReTweet: Q2 9 out of 10 websites are too serious. That’s reflected in B2B website design.
The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
NOVEMBER 23, 2012
Do you know the 5 best ways to effectively use social media to drive traffic to your website? Fortunately, social media unlike SEO offers the versatility you need to keep your engagement fresh and alluring. However, it is important not to fall into the trap of believing that having a presence on social media is all that is required. Social media tools. Comments.
Four marketing mega trends nobody’s talking about
grow - Practical Marketing Solutions
OCTOBER 3, 2016
The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. The rise of the private networks. For the first time in history, the number of people posting on private networks like Messenger, WhatsApp and Snapchat exceed what is being posted on public social networks like Facebook, Twitter and LinkedIn. By Mark Schaefer.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Convert PowerPoint presentations to Flash, or into YouTube videos? Create video emails?
10 Tools to Help Get More Social Media Traffic
MARCH 21, 2014
In past blog posts, we’ve gone through tips on how to get more traffic from almost all major social networks – this month I’d like to share with you some of my favorite tools that can help you get more social media traffic more easily. 1. 10 Tools to Help Get More Social Media Traffic by Lilach Bullock - Maximize Social Business. Related Stories Embrace the “One to One to Many” Approach by Working with Bloggers Boost Credibility on Social Media with Customer Stories Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips. The Ultimate Social Media Tip Sheet by Heidi Cohen.
Digital Marketing on a Vine–Twitter’s New Video Venue
FEBRUARY 21, 2013
Twitter’s new Vine has some social media and marketing experts tumbling with excitement. In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. But The biggest social network saw fit to cut that link. Unlike Twitter, Vine videos aren’t accessible from its website, though several websites that aggregate them have already appeared. Image via CrunchBase. But is it, really? Can you do it in just six-seconds?
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Online newsrooms are a dramatic improvement, but even today many are sub-optimized; it’s not at all uncommon to see websites where the “news room or “media page is little more than a list of press release links, with perhaps a PDF of some media coverage and some sketchy management bios. by TomPick and guest blogger Maria Verven. Story ideas (again, thoughtful ones).
What are the most reliable content channels to connect with customers?
grow - Practical Marketing Solutions
NOVEMBER 9, 2015
YouTube subscribers. consider email marketing as the “glue” connecting your social media content. 2. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. It is a sleeper in some ways because many people view content on Pinterest and then go to the actual website to buy or learn more.
Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
NOVEMBER 12, 2010
While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community. Using Social Media to Increase Revenues. This can also be done on YouTube. world wide web YouTube