Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. Almost overnight, tools have been created to do most of what I teach my communications students. However, an AI-driven website (hah!) AI advances are astounding. That’s right.

Marketing AI 133

Marketing AI Paid Search Agency Trends Copyright 133

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. What started out as a crisis response has become our normality, and this has had a major impact on how business buyers and sellers will operate going forward, even after lockdowns have largely ended.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to know what content is promising results and what isn’t. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Either way, know what you want to achieve before diving in.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. What is AI analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. What is referral marketing and how does it work?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. They might blog, but only inconsistently, and they might avoid social media. What is worth the time? Also, simply put, anyone can send an email.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Get MarTech!

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. What is brand experience? This could be via your social media channels, website, in-store, during events or with your customer care team.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? Remember it?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Optinmonster

MARCH 21, 2024

In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting? When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? What is brand awareness? As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Your community knows what their friends and family like. Brand surveys.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. What you’ll learn: What is channel sales? What is the difference between channel sales and direct sales? See how it works What is channel sales? Channel sales types Affiliates.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Sharpspring

MAY 25, 2022

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. It’s a great time to be a digital marketer. What innovations are emerging this year? Social Commerce. Conversational Marketing. trillion by 2025.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Social selling is growing more useful than ever, especially for remote sales teams. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process?

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Outgrow

APRIL 24, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Enno and here’s what we discussed about – 1. Welcome to another episode of Outgrow’s Marketer of the Month. initiatives.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Navigate the Channel

JUNE 21, 2023

As you prepare, remember the details that can make a difference before the show even starts. What’s your marketing strategy for the show? Your team should have goals and objectives laid out for what you want to accomplish at the trade show, so no one is left adrift and everyone rows toward the same shore.

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

ClearVoice

MARCH 19, 2024

And what you don’t want to miss are opportunities to clean up, optimize, and improve your business. It can save you a ton of time and effort — time you could be spending, making more money, or improving your work-life balance. Let’s get physical As a freelancer in marketing, you’re most likely doing remote work.

Work Management 52

Work Management Marketing Management Business Ideal Customer Profiles 52

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. But what makes a headline truly stand out? It gives readers a glimpse of what to expect, ensuring they find content relevant to their interests or needs.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

SmartBug Media

MAY 15, 2020

In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. A national digital marketing company, SmartBug understands the importance of a digital footprint.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Scoop.it

SEPTEMBER 8, 2022

Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly. According to various studies, 75% of marketers struggle to find time to create content. What is content curation? Here’s a simple but effective example of content curation. This is where content curation comes in.

Curation 93

Curation Generation Content Thought Leadership 93

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. Why marketing research is important. Many new entrepreneurs make the all too common mistake thinking that they already know their markets and target audiences.

Budget Programs 83

Budget Programs Research Trends Tools 83

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. But what exactly is a MarTech stack, and how can it benefit your business? Hootsuite Media Pro What is a MarTech Stack?

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. The hardest thing to do when prospecting for new business is to stand out in a sea of salespeople who are constantly calling and emailing decision makers. Sales automation.

Top of Funnel 90

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 90