Biznology

NOVEMBER 8, 2010

Image via Wikipedia. My topic was " What Are Your Customers Saying About You? " If you've been struggling with whether it is worth it to engage in social media. you can see a few examples of companies doing so, and you can also get an overview of how companies can listen in social media.

Social Media 80

Social Media Media Wikipedia Forrester 80

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Chris Koch

JUNE 25, 2010

Image via Wikipedia. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

MAY 26, 2010

Image via Wikipedia. Is your company afraid of social media? Do they give into their fears and avoid social media or do they plunge in and overcome their fears? Many big businesses and small would be thrilled if social media disappeared from the face of the earth. The question for them is what to do.

Social Media 80

Social Media Media Wikipedia Act-On 80

Biznology

JUNE 3, 2010

Image via Wikipedia. Social media is growing. The social media "professional" has the nearly automated response of "Everyone does it! In fact, the really courageous ones will say that social media is not for everyone. Social media heresy? Social media adoption opportunity: 8.

Social Media 80

Social Media Paid Search Agency Companies Media 80

Hubspot

DECEMBER 19, 2019

To gather all this information, Google officially refers to three high-quality sites to collect data: Wikipedia , Wikidata , and CIA World Factbook. Utilize schema markup and meta tags to optimize your site for Google. First, you could fill out meta tags. Be present on social media.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Convince & Convert

APRIL 15, 2016

Build Your Brand Presence in Wikipedia. And what could be more promising than Wikipedia ? Having your brand on Wikipedia hooks your online presence up to a high-value online encyclopedia. Wikipedia is an influential data source, open for all, but it does follow strict guidelines on what information it accepts.

Google 118

Google Wikipedia Content Wiki 118

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Wondering Out Loud

APRIL 5, 2010

A friend of a friend asked me if I knew anything about a particular social media organization. We’ve all heard stories of erroneous facts making their way onto Wikipedia pages, but that site is just a small part of the wwww and bad fact, half-truths, and outright lies are more likely to show up on personal blogs.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). Social Media connect icons so I can find the author and connect with them. But some weren’t really optimized for best results.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Biznology

MAY 27, 2013

Photo credit: Wikipedia. While the world’s least-understood social media network might not have the 1.1 It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. Social Media Marketers hovers around 7,000, and there are nearly 1,700 Content Strategists.

Communities 80

Communities Google Skype Wikipedia 80

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Writing on the Web

JUNE 8, 2010

width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia. Content Marketing?"

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Biznology

JULY 12, 2010

Image via Wikipedia. Tags: Public Relations Social Media Marketing business insurance publicrelations socialmedia statefarminsurance. A large insurance company runs on policies, and many employees at insurance companies and other businesses follow these procedures without thinking.

Wikipedia 80

Wikipedia Public Relations Tagging Social Media 80

Tony Zambito

APRIL 26, 2010

Image via Wikipedia.   Both the B2C and the B2B world are changing extremely fast as digital marketing and social media evolves.  When MS Excel came into existence many years ago, it was a significant leap in computing power.    You can add data into many rows and columns almost infinitum it seems. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. Popularity: 17% [ ? Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Tony Zambito

JUNE 14, 2010

Image via Wikipedia. While social media has become a significant factor in the Digital Age, some companies are running the risk of having tunnel vision about orienting their entire customer experience offering around social media.  Orienteering has become the new rage of outdoor sports and hiking. 

Buyer Personas 100

Buyer Personas Wikipedia Social Media Marketing Automation Services 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. This is actually good news for the B2B Marketer.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. Actually control. There’s the rub. Like normal people do.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Tony Zambito

MAY 26, 2010

Image via Wikipedia.   The route the digital buyer persona takes today towards making a purchasing decision is a myriad of new paths along the journey brought on by traditional, digital, and social media avenues.    In the digital and social media journey, engagement in of itself may not be enough. 

Buyer's Journey 100

Buyer's Journey Buyer Personas Wikipedia Social Media 100

Chris Koch

APRIL 2, 2010

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Image via Wikipedia. Social media offers some new ways for us to build emotional connections with customers by connecting them with other people and their stories. These guys are smart.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Tony Zambito

MAY 11, 2010

Image via Wikipedia. Today, in B2B marketplaces, we are seeing the rise of social media expand at a rate unexpected as we climb out of the financial crisis stupor markets found themselves in the past three years.  The concept of goals has been around for centuries.  Humans

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Tony Zambito

APRIL 29, 2010

Image via Wikipedia. Some of the great orators of our time had the gifted ability to communicate as well as rally an entire nation.    One of the most gifted was Winston Churchill.    Those speeches were born out of Winston Churchill’s many years of political service and his intimate knowledge of the British people. 

Buyer Personas 100

Buyer Personas Rules Marketing Automation Services Wikipedia 100

Tony Zambito

APRIL 28, 2010

Image via Wikipedia.   Tags: buyer goals buyer insight buyer persona buyer persona development Buyer Personas buying process Customer Insight customer strategy Digital Buyer Persona digital marketing digital marketing strategy Marketing Personas social business strategy social media marketing social media strategy.

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Biznology

DECEMBER 28, 2012

Photo credit: Wikipedia. Make sure all title tags and H1′s are clean and keyword appropriate. I will use social media only in a way that shows revenue impact. This will be the only 2013 prediction or whatever you want to call it kind of post. New pages, a blog or whatever. Keep it simple and do it consistently.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Chris Koch

JULY 28, 2010

Image via Wikipedia. individual employees can blog as long as they adhere to the company’s social media policy. individual employees can blog as long as they adhere to the company’s social media policy. In part, this is an issue of control. What do you think? Tweet This Post.

Blogger 100

Blogger Wikipedia Work Management Social Media 100

Biznology

NOVEMBER 23, 2010

Image via Wikipedia. What we do know is that social media is becoming more and more important on the Web, so you should expect that it is becoming more and more important in search. Tags: bing facebook google microsoft search searchengines websearchengine. It's not about what the search engines announce they are doing.

Wikipedia 80

Wikipedia Youtube Tagging Social Media 80

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Biznology

OCTOBER 8, 2012

Photo credit: Wikipedia. Incorporate these phrases into your website text, page titles and meta description tags in a way that flows naturally. 6) Use Social Media. People love to share where they’ve been and what they liked about it, and this is where social media comes in handy for small businesses.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   Many of today’s modern movements related to experience design, social media, and digital engagement have in their DNA at least a molecule of interactionist theory.    Brian Solis , a thought leader on social media and author of Engage! . 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

MAY 23, 2010

Image via Wikipedia. Recently, I watch the HBO documentary on the legendary UCLA Dynasty where UCLA won ten NCAA basketball titles in twelve years between 1964 and 1975.    A few years ago, I had the chance to meet John Wooden and engage in a brief conversation with him. 

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.    Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasing rate yet with no clear discerning picture of what the future holds. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100