Digital B2B Marketing

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Replacing “Authentic” in Social Media

Digital B2B Marketing

You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. As I explored in Don’t Be Authentic: Real Social Media Marketing Advice on SpinSucks , we don’t really want to see authentic in social media.

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.

Too Much Crappy Social Media Content!

Digital B2B Marketing

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. Content Social Media audience developement Content Curation social sharing triberrWe all know people that overshare. You focused on a quantity rule. Get out of your rut.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

How To View Any Profile On LinkedIn

Digital B2B Marketing

Social Media LinkedIn Sleuthing social media sleuthing tipsI’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information. Searching in LinkedIn, this is all I was able to see of his profile: 1. Here is what it should look like.

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Selfless Giving and Selfish Companies: A Social Media Conundrum

Digital B2B Marketing

Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. fuss is made about the return on social media because return is, in fact, expected. Gifts.

Does B2B Social Media Work? That’s the Wrong Question

Digital B2B Marketing

Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing). Similarly, social media works in B2B.

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Social Advertising, With LinkedIn Targeting.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

However, as LinkedIn use moves towards more social or gamified activity and away from business networking, the value of their advertising will decrease. Rants Social Media klout LinkedIn LinkedIn Endorsements SpamBut wait, there’s more! Scroll down the page and there is a prominent call, again, to endorse Lauren! Is this really a good idea? Gamified LinkedIn?

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. Historically LinkedIn could be used to share content, but outside of the business networking, or “social”, features, there wasn’t a reason to visit regularly. News Social Media forbes LinkedIn quantcast wall street journal

B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.

Two Killer Google+ Mistakes

Digital B2B Marketing

Stats from this Mashable article ) Google’s Fatal Google+ Errors While Google has effectively tied Google+ to services and features (such as Hangouts on Air), today it has no hope of becoming a competitive social network. The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of.

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Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

The Asian and Pacific Islander segment is more likely to use social media than any other race or ethnic segment broken out in the report. Rants Social Media infographic kissmetrics lawyers.com nielsen visual.lyIt seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Source: [link] 2.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. 3. You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Search marketing.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Following and engaging with people is more natural than engaging with brands, particularly lesser-known brands that don’t already have a strong following that naturally will migrate to social media. When you focus on other people, you need to rely on the same three keys to social sharing you should be using in other social channels: Make your content easy to share.

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The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

Has your personal experience with social media increased your perception of its marketing value? Your opinion of creative, media or content is a distraction. 31% of those same normal people disagree that brands should invest into their customers in social media, versus just 6% of marketers. How does your opinion influence your marketing activity?

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Social Media Albert Ribera Jay Baer Jeff Rozner LinkedIn Mark Schaefer Rand Fishkin sharing social media sleuthing t.co shortened URL. traffic twitter

Outbound Marketing for Modern B2B Marketers

Digital B2B Marketing

Outbound marketing gets your content into more hands, immediately increasing content consumption and increasing potential social sharing. Tactics: email, search, social advertising, native advertising , online banners. 2. Tactics: social advertising, retargeting, search. 5. So how do you pair your outbound marketing activity with your inbound marketing? Delight The Audience.

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4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

Write an article about how social media is killing advertising! Media companies are Dead. As final proof, I submit the following Social Media Zombie infographic. Content Social Media zombieWhat, it’s changing? Quick, call it dead! Advertising is Dead. SEO is Dead. Television is Dead. Magazines are Dead. Newspapers are Dead. Websites are Dead.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

Will LinkedIn use this information to refine the companies to follow suggestions, boosting company following and increasing the value of corporate social media activity on LinkedIn? News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past? This isn’t showing every website.

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. You have merely picked up your social media bullhorn for the modern equivalent of an email blast.

15 People Every B2B Marketer Should Follow On Twitter

Digital B2B Marketing

Big names in B2B marketing, content marketing and social media seem to be everywhere. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer. Questioning perceived wisdom about social media and our digital future. Writer.

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

Social What? Your blog eschews nearly all forms of social sharing, often with the belief that your audience doesn’t use social media. Without consideration for social media, other elements often suffer as well: images aren’t included and titles don’t grab attention or are too long to easily share. Social Media blog blogging

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29 Signs You Need a Break From Marketing

Digital B2B Marketing

You believe in advertising as a force for social good. You know any business without a social media presence will be out of business in five years (bonus: you know that statement was first made nearly four years ago. Social Media Over time, your role in marketing begins to permeate every part of your life. Just maybe, that means it is time to take a break.

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

Sorry to break it to you, but brand followers on social media have the same bias. 2. Measurement Media analytics marketing analytics retargeting search view-through Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Yikes! Here are four common culprits. 1. Branded search.

Change Is Overdue

Digital B2B Marketing

The now common refrain says every company is a media company and every individual is a publisher. Many, like the media companies of old, are using content to earn that attention. The vast majority of marketers, and many individuals, are utterly failing to deliver what we expect from real media companies: Insight and perspective on the market. In one sense, it is true.

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

Measurement Social Media Brad Shorr Google Analytics pinterest Sleuthing social media sleuthingThe latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. For example, you can see all pins from IBM.com at [link].

A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. LinkedIn is a premium property and media programs quickly become expensive. If you are a B2B marketer, you are paying attention to LinkedIn. There is a better way.

The More You Share, The Less We Care

Digital B2B Marketing

In social media, we do the same thing. continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise. When you see people constantly sharing links in social media, do you pay more attention to them, or less? Content Social Media bitly twitterfeed It’s true. In a bad way. In Summary.

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A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. There is nothing social about this! Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing. Social advertisers. Newsletter or email marketers.

The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. When the success of your business is less important than the success of your marketing, something is seriously wrong. Yet this is exactly how most B2B marketers approach lead generation today! This is crazy folks! call this the opportunity gap.

What Really Happens When Influence Increases?

Digital B2B Marketing

Social Media influence influence measurement influencer marketing klout Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. It is no secret, as a marketer you want to influence purchases. But what would happen if Klout achieved this goal and every person became more influential? The Diminishing Return on Influence.

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

You can’t rely on campaign tracking codes in social. For paid media programs, you provide the URLs with tracking strings that your analytics solution recognizes. But in social media, most traffic will come from other people sharing your content. number of social media tools, including Buffer, one of my favorites, automatically append their own campaign codes.

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. 8. Social Sharing and Participation. It gets you started. It secures resources. Identify Jamie.

#NewNewTwitter: A New Opportunity for Marketers

Digital B2B Marketing

Media Integration The integration of images has been significantly improved and video has been added. Small “View Image” and video links with a small icon give tweets that include media additional visual weight in the interface. News Social Media #NewNewTwitter Images New New Twitter New Twitter Photos Social Media Marketing twitter video

Mute Represents Everything Wrong with Twitter Today

Digital B2B Marketing

News Rants Social Media Filter twitter Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed. If you don’t want to see what someone Tweets, unfollow them. If they are spamming with mentions, favorites or retweets, block them. If that isn’t enough, report them for spam. But mute? You follow me, I’ll follow you! Blech!

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Constant Contact : Looking for marketing and social media tips? Social Media B2B marketing Constant Contact General Electric hubspot pinterestPinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. Individuals and brands are claiming the same space.

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