Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. Historically LinkedIn could be used to share content, but outside of the business networking, or “social”, features, there wasn’t a reason to visit regularly. News Social Media forbes LinkedIn quantcast wall street journalA number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. Nowhere. can match that contributor list. MORE >>

Some days it seems Twitter has moved from a social platform to a headline and link platform. Social Media conversation twitterdon’t know about you, but I miss the old days of Twitter where people shared insightful thoughts or strangers met through a conversation. Communicating something useful or interesting in 140 characters was an art , and some practiced it well. This art is already being lost. Today, 140 characters is just a promotion for 500 more words. The only art applied is headlines and adding the personal endorsements (+100! anyone?) How bad has it become? MORE >>

Stats from this Mashable article ) Google’s Fatal Google+ Errors While Google has effectively tied Google+ to services and features (such as Hangouts on Air), today it has no hope of becoming a competitive social network. The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Social Media GoogleLast week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. ” However, despite reaching 105.1 Except Google+. MORE >>

Has your personal experience with social media increased your perception of its marketing value? Your opinion of creative, media or content is a distraction. 31% of those same normal people disagree that brands should invest into their customers in social media, versus just 6% of marketers. Rants Social Media flite Google heat infographic mailchimp testing unbounceHow does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? The Problem: Your Perspective You are not selling to yourself. MORE >>

However, as LinkedIn use moves towards more social or gamified activity and away from business networking, the value of their advertising will decrease. Rants Social Media klout LinkedIn LinkedIn Endorsements SpamIf you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Here is a screenshot of the endorse box on one of my connection’s profile page: With one click, I can endorse Lauren’s skills in these five areas simply because we are connected. MORE >>