Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). PointVisible).

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 309

Budget Programs Paid Content Planning Startups 309

Webbiquity

JUNE 18, 2018

Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it. Scott Brinker’s 2018 version of marketing technology landscape supergraphic lists 6,829 martech solutions—double the size of his list from just two years ago. The Five Best Infographic Creation Tools and Services.

Marketing Automation Services 205

Marketing Automation Services Marketing Management Tools Planning 205

Rev

NOVEMBER 20, 2018

Today I am going to talk about how to win in B2B with artificial intelligence. Each of these companies yields unprecedented value as a direct result of the use of big data and data science. Microsoft has one of the largest installed bases in the world, a huge source of B2B big data. Want proof? That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Webbiquity

APRIL 4, 2017

As noted here previously, “85% (of B2B buyers) prefer text over video. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Create animated videos using drag-and-drop tools and pre-built templates. Video Marketing Tools. But that won’t last. 5) PowToon.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. Who do they trust when undertaking their B2B research? The area they plan to spend the most is Digital Technology Integration (73.71%).

Work Management 94

Work Management Marketing Management Marketing Automation Services B2B 94

Webbiquity

MARCH 23, 2017

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. issuu gives anyone with digitally bound content the ability to upload and distribute their publications worldwide, in just minutes. ” — Online Marketing Institute.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes. ” — Marketing Insider Group. 2) Zendesk.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

MAY 11, 2017

Most of the posts so far in this series on the best online business tools have addressed marketing functions. Sample review: “Google Docs…can be used for everything from content planning and creating, to data storage and mining. Pricing: free for personal use; $5/$10 for businesses; enterprise pricing by quote.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

SmartBug Media

JULY 6, 2020

There are many ways to accelerate traffic and boost lead growth—and one of the most effective is through digital marketing. In HubSpot’s words , digital marketing “encompasses all marketing efforts that use an electronic device or the internet.”With Trying to reach more prospects? Aim for a 19.82

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

Brandpoint

APRIL 20, 2023

As an OEM (original equipment manufacturer), it’s not enough to simply attract visitors to your site. The best marketing strategy for OEMs to attract and engage customers is through an inbound marketing approach. This is known as the marketing flywheel , and it’s a powerful concept.

Paid Search Agency 62

Paid Search Agency Enterprise Management Marketing Strategy Marketing & Strategy 62

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Get the latest benchmarks and trends for virtual selling.

Statistics 157

Statistics Video Marketing Planning Business 157

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 B2B sellers will become experts at creating and engaging with video.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

Planning 111

Planning CMS Development Marketing Plans Content Marketing 111

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Want proof?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 2, 2017

form of digital marketing, there’s no shortage of marketing technology innovation in this area. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. 1) AWeber. ” — Siasat. Pricing: $2.50

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

markempa

OCTOBER 7, 2013

It won’t be too long before it starts happening in the B2B world. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” To be honest, I was surprised to see so many companies without a mobile site.

Mobile Marketing 120

Mobile Marketing Paid Search Agency B2B Marketing Companies 120

Hinge Marketing

AUGUST 6, 2019

Webinars drive engagement with your target audience and leads for your marketing organization. In this field guide, business-to-business (B2B) marketers can expect to see: Research on the growing practice of webinars in B2B. Webinars are digital environments where professionals can learn from experts on business topics.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Sales Engine

JANUARY 28, 2016

Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have. However, the time that they’re in the market is actually shorter.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Content Paper 120

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. Instead, we focused on data and insights that you can easily use to create more effective content. Ungate your content.

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

Valasys

DECEMBER 11, 2019

When one thinks about how to market to a software company, it seems like a colossal task. One may be confused about where, to begin with, to design a B2B SaaS marketing plan. Marketers may have different B2B SaaS marketing strategies but one needs to connect those ideas to their SaaS digital marketing strategies.

Marketing Budget Creation 59

Marketing Budget Creation Planning Marketing Plans Marketing Budget 59

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

KoMarketing Associates

OCTOBER 31, 2013

This motto points to the importance of content marketing and to its ubiquitous nature. Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

KoMarketing Associates

APRIL 10, 2014

Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Inbox Insight

APRIL 23, 2019

According to Google , B2B purchasers search up to 12 times before engaging, when conducting research. Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities?

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

Webbiquity

AUGUST 9, 2016

Interest in influencer marketing is skyrocketing. Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Showcase reviews: InNetwork. Google Review Count: 46,800. 5) Onalytica.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

SmartBug Media

MARCH 25, 2019

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. SmartBug Media™.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Online Marketing Institute

JULY 27, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? What does this mean for marketers?

Optimization 52

Optimization SEO Tips FAQ 52

Launch Marketing

JANUARY 11, 2018

Content marketing is a must for any business now in today’s digital age. In a recent blog post, we discussed how the B2B buying process is generationally shifting with consumers doing more research on their own before connecting with a company sales representative. Infographics. Document Your Content Strategy.

Content Marketing 79

Content Marketing Planning Tips Case Studies 79

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Digital B2B Marketing

APRIL 7, 2011

Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. As a brand marketer, you went backwards. As a marketer, there are only two good solutions. Use traditional brand measurement or marketing mix modeling.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Just how important is the email channel?

ROMI 107

ROMI Paid Search Agency Opt-out Ad Frequency 107

SnapApp

JULY 24, 2017

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . Fortunately, a few marketing teams are already a step ahead for us to take a look at. . HubSpot ROI Calculator.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

SnapApp

AUGUST 1, 2017

Savvy marketers use demand gen to skip the growing pains. . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Nine demand generation tactics used by leading brands. Marketing teams have gotten more complicated in recent years. But where do you start? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74