Zoominfo

JULY 13, 2020

Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014. Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. You can cross reference demographic data with site metrics or revenue to identify your most valuable demographics.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

FEBRUARY 8, 2021

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. ZoomInfo analyzed what types of events drive a company to get funding. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic.

Trends 230

Trends Startups Zoominfo Paid Search Agency 230

Zoominfo

JUNE 6, 2022

This is typically done via job sites, professional social media networks, and employer review platforms such as Comparably. In a competitive market, a strong recruitment marketing strategy attracts the right candidates at scale,” says Robert Daugherty, senior vice president of talent acquisition at ZoomInfo.

Process 130

Process Branding Brand Identity Zoominfo 130

Zoominfo

MAY 6, 2019

Implement a social recruiting strategy. Nearly one in three consumers in the US is influenced by social media in their buying journey ( source ). In a similar fashion, candidates turn to social media to evaluate potential job opportunities. Not convinced social media has a place in your recruiting process?

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Zoominfo

APRIL 18, 2022

It prevents recruiters from wasting time pitching to the wrong people who aren’t a fit,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. ZoomInfo TalentOS is an example of such a data platform. The most widely used professional social network is LinkedIn , which also offers specific solutions for recruiters.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. ZoomInfo ReachOut.

Tools 227

Tools Lead Ranking Lead Scoring Zoominfo 227

Zoominfo

JULY 24, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). Get a Demo

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Marketing Insider Group

NOVEMBER 16, 2020

With a smart platform working for you, you can expect to redirect users back to your site for conversion. Smart Social Media Content Distribution. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. and ReTargeter.

Marketing AI 318

Marketing AI A/B testing Tools Lead Ranking 318

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. 15 Social Selling Quotes to Inspire Your Sales Efforts. So, allow us to indulge.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Zoominfo Ideal Customer Profiles 188

Zoominfo

FEBRUARY 1, 2018

By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). Organizations with websites of 401-1000 pages get 6 times more leads than sites with 51-100 pages ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

SEPTEMBER 26, 2018

But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. Leverage social media. Social media has quickly become an essential marketing channel—and it’s equally as important for recruiting. 79% of job seekers are likely to use social media to hunt for their next job ( source ).

Ad Building 250

Ad Building Branding Brand Identity Zoominfo 250

Zoominfo

OCTOBER 13, 2020

As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Zoominfo

DECEMBER 28, 2020

says Russell Van Leuven, General Manager, ZoomInfo. Armed with intent-data intel, such as the other sites the prospect is considering, the agent knows how to shape the conversation and move the sale forward. That includes gathering intel from social media posts and reviews. Consider this. But they don’t use it.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

OCTOBER 20, 2021

Times were uncertain, making it difficult to start a new opportunity, site unseen. We’re seeing a huge uptick across the board as restrictions lift,” says Kerry Moore, Vice President of Talent Acquisition at ZoomInfo. This suggests that many more passive candidates exist in the job market. Many people stayed put.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Zoominfo

JULY 17, 2018

Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. To determine the effectiveness of each channel, track the number of registrants each specific promotion brings to your site. Source of webinar registrants. Webinar costs.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Zoominfo

OCTOBER 27, 2021

Ryan Hart, a principal product manager at ZoomInfo, offers these eight actionable techniques for reducing sales cycles while delivering a superior experience. Use Social Proof “It’s better to let other people talk about you and use their social proof than to make bold claims yourself,” Hart says. I can become a fan.

Zoominfo 100

Zoominfo Terms and Conditions Lead Ranking Lead Scoring 100

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. Anonymity: Unlike most social media sites, users tend to stay anonymous on Reddit. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

JUNE 6, 2022

It defines the real experience of working for your company and articulates the shared expectations between employer and employee,” says Valerie Katz, director of employer brand and employee experience at ZoomInfo. Leverage Social Media It’s critical to build your employer brand on social media if you want your ideal candidates to find you.

Ad Building 130

Ad Building Branding Brand Identity Multi-Channel 130

Zoominfo

JULY 25, 2018

How did the prospect get to your site? Did the prospect enter through social media? Can you tap into their social media profile information? What types of behavior did each prospect engage in on your site? How long were they on your site? Did they sign up for your newsletter? Did they open an email you sent them?

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Zoominfo

JUNE 14, 2018

Our point is this: Don’t feel like you have to say yes to every social gathering or event option. For this reason, we encourage you to branch out a little—attend a session you’re interested in but wouldn’t normally go to, introduce yourself to a speaker at a social event, or give your business card to someone you connect with professionally.

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. YouTube also allows you to include social icons in your banner so you can provide easy access to your company’s other social media accounts.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

OCTOBER 13, 2020

As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Zoominfo

MARCH 26, 2018

Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Use social media to interact with your audience. B2C brands don’t just use social media as a method to share their content. How to Increase Social Media Engagement.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

SEPTEMBER 1, 2019

A depiction of ZoomInfo Chat , which can provide personalized messages to website visitors. Establish a Social Media Support Protocol. Social media has revolutionized every form of interpersonal interaction, including customer service. Make sure your social media protocol is as thorough as possible.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

AUGUST 22, 2018

Social proof refers to the idea that people gravitate towards things that are popular with others. Relevant examples of social proof include customer testimonials, case studies, and social sharing buttons. Research reveals pages that have social proof within the copy convert on average at 12.5%, compared to 11.4%

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Must agree to social distancing (and bigger hugs when this is all over).”.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

Zoominfo

SEPTEMBER 18, 2018

They unsubscribe from your emails but continue to see frequent ads on their social media pages. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages. Example: A customer browses several sites that sell products to help with a specific illness. Unauthorized personalization.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

FEBRUARY 28, 2018

For those who aren’t familiar with this technology—it’s exactly what it sounds like: Instead of living in on-site software systems, CRM data is now hosted on the cloud. 4. Selling has gone social. Enter: social selling. This growing trend refers to salespeople using social media to interact with prospects and customers.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

APRIL 30, 2018

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. One primary function of web analytics is to tell you where your site traffic comes from. Social media (LinkedIn, Twitter, etc.). Paid advertising.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Zoominfo

OCTOBER 16, 2019

However, if you’re just looking for a ballpark, 2-5% is a typical range and around what we usually see for our own landing pages at ZoomInfo. Social proof refers to the idea that people gravitate towards things that are popular with others. for pages that don’t contain social proof. for desktop-only pages.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. However, it’s not impossible.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

FEBRUARY 23, 2021

While an array of tools are available to aid prospecting efforts, popular reviews site G2.com You can turn to things like social media, Google Alerts, job listings, customer data, and sales intelligence software to search for people who meet the characteristics of your ideal buyer. Does ZoomInfo support sales prospecting?

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. YouTube is the third most visited site in the world after Google and Facebook. The post 10 Most Popular Marketing Articles of 2018 appeared first on ZoomInfo Blog.

Planning 164

Planning Work Management Zoominfo Storytelling 164