Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. Guest post by Mehdi Hussen. Image credit: RF._.studio What is data storytelling?

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Tomorrow People

JULY 21, 2021

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy.

Paid Content 62

Paid Content PPC Traffic SEO 62

Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. Why is it Important?

Planning 98

Planning Ideal Customer Profiles B2B Marketing Allocation 98

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Case Study 90

Case Study Case Studies Work Management Studies 90

SmartBug Media

MAY 24, 2021

So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? If you’re trying to make your strategy fit into a digital marketing strategy for any industry other than SaaS, you’re pretty much comparing apples with oranges. What makes the SaaS industry different from the rest?

Paid Search Agency 98

Paid Search Agency Marketing & Strategy Marketing Strategy Buyer Personas 98

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 88

Marketing AI Work Management Marketing Management Barriers 88

Metadata

APRIL 9, 2024

Since customers moved from buying perpetual licenses to buying subscription a couple of decades back, it is now on us, the SaaS companies, to ensure our customers use the software in the most effective way to generate clear roi, and ultimately – revenue. Recently, I stepped into a new role—this time as the VP of Marketing Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

Scoop.it

FEBRUARY 1, 2022

The SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 In the years to come, the market value is going to surpass 170 billion US dollars, so there is no denying that this is both a lucrative and a highly competitive industry for newcomers and established businesses. .

Churn Rate 102

Churn Rate Lead Ranking Allocation Top of Funnel 102

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. To test what works for you and best integrates into your sales and marketing strategies.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. But even they will be selective about how they engage to reach their goals on social. Of these conversations, less than half were positive.

Social Media 114

Social Media Social Marketing Media Planning 114

SalesIntel

FEBRUARY 19, 2024

Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing. This type of strategy needs teamwork between marketing and sales teams. Remember, people crave authenticity.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing? What are KPIs?

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Scoop.it

DECEMBER 1, 2022

Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends. . So what can you do to make customers experience the value of your SaaS product faster? So what can you do to make customers experience the value of your SaaS product faster? Let’s check it out.

Marketing Automation Services 90

Marketing Automation Services Planning Trigger Marketing Ideal Customer Profiles 90

SmartBug Media

AUGUST 28, 2020

If you work for a SaaS company, you know marketing can prove to be difficult. Cultivating meaningful marketing and sales messaging for SaaS—something that has no physical presence—is daunting. How Are Your Sales and Marketing Efforts Going? Sell your SaaS with proper service promotion.

Software 119

Software Lead Ranking Paid Search Agency Planning 119

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. What Is SaaS Lead Generation? Set S.M.A.R.T Set S.M.A.R.T

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s a safe target, a comfortable goal. It’s a challenge beyond being more efficient with limited resources.

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. The strongest ones create simple frameworks that promote change, encourage repeat purchases, and focus goals.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. The strongest ones create simple frameworks that promote change, encourage repeat purchases, and focus goals.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1 ’s content.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Engagio

JANUARY 24, 2024

And as sellers and marketers do, we usually find a way to make an analogy out of almost anything. So what does the Super Bowl have to do selling and marketing? We talk about how people respond to our content and what we can bring in in terms of demand. For us, and Demandbase, we sell to sales and marketing teams.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing & Strategy 62

Hubspot

APRIL 27, 2023

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. Because most SaaS products are subscription-based and allow for recurring revenue, this business model is becoming the go-to for many businesses — new and old. Table of Contents Is SaaS sales a good career? occupations.

Enterprise Management 71

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 71

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . A GTM strategy can make or break marketing plans. The strongest ones create simple frameworks that promote change, encourage repeat purchases, and focus goals. . GTM strategy best practices.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Directive Agency

APRIL 14, 2022

Marketers today have a variety of channels with which they can engage their audience. Although the buyer’s journey is no longer linear, the marketers will still need to engage with their customers through multiple touchpoints before they make a purchase. . That’s where marketing attribution comes into play. . Linear attribution.

Multi-Touch Attribution 52

Multi-Touch Attribution Hubspot Marketing Attribution Lead Ranking 52

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And SaaS marketers are getting better at all of the above in 2020. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time. The Big Problem: SaaS Marketers Are Converting Less.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. Urgency is a must since the pervading principle is unrelenting; either the SaaS companies stay on pace or suffer devastating consequences.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. These goals include increasing brand awareness, generating leads, or boosting engagement.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75