Sprout Social

NOVEMBER 21, 2023

Or there might be a new viral trend your competitors are all hopping on. Competitive monitoring helps you stay updated with all the buzz. Studying your competitors can also highlight weaknesses in your products, services, business model and other areas that could use innovation and improvement.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ For example, check out how Hinge has their Twitter profile set up. What is brand awareness? emilyzugay.

Branding 129

Branding Brand Identity Marketing & Strategy Eye-Tracking 129

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Go viral with the refer-a-friend social sharing giveaway action. More eyes and engagement=more sales.

Social Media 77

Social Media Media Tips Ideal Customer Profiles 77

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Facebook, Twitter, Instagram, LinkedIn—these companies don’t owe us anything. You don’t just want to advertise your products and services—you want to get customers to buy into your story and increase their lifetime values in the process.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. If your tags are underperforming or you want to increase the visibility of your UGC, consider: Feature a hashtag (and call-to-action) in your bio (think: Instagram, Twitter) encouraging people to share photos. Good question!

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Campus Marketing. Cause Marketing. Customer Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Tomorrow People

SEPTEMBER 13, 2012

Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. The gig was to set up a rolling feed that would update every time somebody mentioned 'Skittles' on Twitter. Marketing mismanagement isn't the sole preserve of Twitter. Chrysler commissions hapless marketing agency. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. whiteboardfriday on Twitter. Twitter Moments is also a great alternative to showcase featured content. B2C brands can launch a limited-edition product line or offer unique experiences that will generate buzz on social media.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Buzz Marketing for Technology

NOVEMBER 9, 2011

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide. Find diehard fans on Twitter, Facebook and LinkedIn.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Marketing Insider Group

DECEMBER 21, 2010

In their September update, Gartner describes the opportunity: Augmented reality is a hot topic in the mobile space, with platforms and services on iPhone and Android platforms, and it represents the next generation as location-aware applications move toward the plateau. Virality. Click here to cancel reply.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Our next webinar is titled Storytelling Gone Wild: The Key to Creating Viral Content be sure to sign up for it or view the schedule of other upcoming webinars here. To get a copy of the slides or to listen to the replay, please click here.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021. Spotify2019Wrapped – Spotify.

Social Media 52

Social Media Examples Campaigns Media 52

Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.)

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts. Design a viral campaign.

Social Media 53

Social Media Campaigns Media Viral Marketing 53

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Optinmonster

MARCH 5, 2021

This is the same reason why you see major companies get involved in holidays that are totally unrelated to their products or services. But you can use this to create more buzz around your promotion on Instagram. Patrick’s day… …because it gives you an excuse to engage your customers and website visitors.

Tools 87

Tools Work Management Marketing Management Paid Search Agency 87

Convince & Convert

SEPTEMBER 7, 2010

Stratten writes: &# The space between the best services, often what a new customer receives and the worst experience is what I call the Experience Gap. I wonder how Stratten feels about companies servicing customers differently , based on their online influence? (I A tall order, to be certain. If he’ll be near you, check it out.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

AUGUST 26, 2010

Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. A year later there were an estimated 150,000 people using the service. How did Twitter get those vital initial users? How did Twitter grow in the early days? How did the very first users discover Twitter?

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Word of Mouth Marketing (WOMM) may be inexpensive, but it blossoms only once exemplary products or services are delivered by the brands to their customers.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Optinmonster

JUNE 22, 2021

Much like gamifying your optin campaigns, giving visitors the chance to win a prize is the perfect way to “build some buzz” around your brand. It’s this “sharing” feature that gives your giveaway a much higher chance of going viral and getting you higher engagement (and sales).

Promotion 65

Promotion Landing Pages Template Budget Programs 65

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

MLT Creative

DECEMBER 3, 2010

For my last post of this series, I have highlighted four more social media monitoring tools: Viralheat Viralheat digs through a vast range of web material, including Twitter, Facebook, viral video, blogs, sites and more. Any search you set up mines through millions of sources: Twitter, Facebook, YouTube and more.

Social Media 40

Social Media Tools Media Viral Marketing 40

Webbiquity

MAY 30, 2010

The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. If it is, we’ll include it in Viral Heat. JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Optinmonster

APRIL 11, 2024

It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans. Host Twitter Chats Posting and reposting social media content online isn’t necessarily the best way to generate leads for brands. But running a Twitter chat session is an exception to that norm.

Social Media 85

Social Media Media Ideal Customer Profiles Lock-In 85

Online Marketing Institute

NOVEMBER 8, 2010

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

SnapApp

SEPTEMBER 30, 2015

The best part of this quiz is how easy it is to share — Shark Week created the ultimate opportunity for viral content, while building buzz for a yearly event. Takeaway: Encourage social sharing — interactive content generates attention in social media channels like Facebook and Twitter. What's Your Disney Strength?

Personalization 48

Personalization Examples Content Marketing Planning 48

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). We Are Social. Social Media Explorer.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

MAY 24, 2017

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Hubspot

MARCH 12, 2014

South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. Mashable Brought Viral to Life. While a good idea is always more memorable than a loud idea, attendees soaked up Mashable’s clever take on virality this year.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? New YouTube video that goes viral. For now, the service is free, so if you’re interested, sign up soon. Mr. Lake told me that beta customers are likely to receive a discount when Swix switches over to a monthly fee service. A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

JULY 12, 2011

Viral Marketing. The fans took over and created many viral campaigns on her behalf talking about the excitement they had over upcoming releases. Harry Potter is often a trending topic on Twitter, Facebook events and page are abundant and thousands of bloggers create posts on their behalf. After the phenomenon began, J.K.

Multi-Channel 28

Multi-Channel Viral Marketing Buzz Stats 28

Outgrow

AUGUST 13, 2022

Saksham Sharda: So do you agree or disagree with this statement that you must deliver on the value you promote virally in such a way that people who come in through your products on marketing channels see it right away? I recently had a poll on Twitter, I asked my followers, what they would prefer, Slack or Discord.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40