Martech

APRIL 9, 2024

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. We are seeing a trend expanding before our eyes. It’s an omnichannel customer engagement platform — like, for example, Braze and Iterable. Why we care.

Enterprise Management 106

Enterprise Management Lead Ranking Trends Campaigns 106

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects.

Enterprise Management 107

Enterprise Management Consulting Work Management Marketing Management 107

Zoominfo

FEBRUARY 10, 2021

To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases. Small companies and enterprises saw the reverse trend, seeing increases in new launches in 2020. It’s tough being mid-market ,” according to accounting services firm Praxity.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

SmartBug Media

APRIL 26, 2022

Does growth mean acquiring new customers? Or dedicating resources to existing customers? Let’s add more context and define why customer retention and renewals are important. Customer retention strategies like educating and great customer service will increase customer loyalty. Maybe a mixture of both?

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Salesforce Marketing Cloud

OCTOBER 25, 2021

Customers wonder: how many times do they need to enter the same information to open an account or get customer support? It’s astounding that the everyday enterprise uses 1,295 cloud services, on average, to break down information silos, according to a 2019 report. Customers who call with a problem are often anxious.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. It’s common knowledge at the enterprise level that silos wreak havoc.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Marketing Insider Group

SEPTEMBER 28, 2020

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Nutanix The Forecast. American Express Business Class.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

ANNUITAS

JANUARY 30, 2024

Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities. They include new site designer tools, promotion and loyalty tools, and a new prompt interface that is customer-facing and initially designed for online shoppers.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Marketing Insider Group

MARCH 17, 2021

Content marketing isn’t just one of those trends that come and go in the marketing world. With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism. Quick Takeaways: Content marketing covers the three critical drivers in the customer journey.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Binary Demand

FEBRUARY 26, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. This entails analyzing data from diverse sources to create comprehensive prospect profiles.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

TrustRadius Marketing

JULY 30, 2022

IT infrastructure monitoring is critical to the successful operation of any enterprise. Typically, these include routers, servers, virtual machines, network devices, databases, data centers, and cloud services. And ultimately, result in reduced operational costs for the enterprise. What to consider when making a decision.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Service 52

Marketing Insider Group

JANUARY 24, 2023

This is not another prediction piece boasting the top content marketing trends to look out for this year. Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. They are too focused on customer acquisition. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

DECEMBER 8, 2021

This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. It’s easier and cheaper to keep current customers happy than to acquire new ones. Don’t worry. People trust people.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Valasys

APRIL 22, 2021

Eclipse will adapt unified communications as a service (UCaaS) solutions from RingCentral for enterprise customers. Overview: The unified communication as a service solution (UCaaS) will be implemented as a lead cloud communications solutions by Eclipse. This is likely to enhance user productivity across the platform.

Service 52

Service Digital Transformation Lead Scoring Lead Ranking 52

Salesforce Marketing Cloud

JULY 24, 2023

Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. And what better way to chart a path to enterprise automation than learning from those who’ve already done it? Are there negative customer experience costs?

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Sprout Social

MARCH 21, 2019

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Our clients range from small to enterprise.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Service 94

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. This aligns with recent HubSpot updates , which also aimed to simplify processes, empower data-based decisions and improve everything from team engagement to customer interactions.

Enterprise Management 56

Enterprise Management CMS Development Work Management Marketing Management 56

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong. It’s an ideal platform to introduce your brand’s offering to prospective customers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Valasys

APRIL 24, 2024

As the volume of digital data continues to expand, enterprise search becomes a pivotal component of business infrastructure. In an era where data is often described as the new oil, enterprise search is the drill and pump extracting valuable insights.

Business 40

Business Barriers Customer Satisfaction Paid Search Agency 40

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

But first… The big trend In a report on the state of AI , McKinsey identified the following traits of leading AI companies, high performers that distinguish themselves from the rest: Their AI efforts are geared less towards cost reduction and more towards creating new businesses and sources of revenue. Here are their stories.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Or, you might find their customers are asking for a new feature.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Salesforce Marketing Cloud

MARCH 15, 2024

Evaluate your current systems and operational processes While you might typically rely on multiple enterprise resource planning ( ERP ) systems and other siloed technology, your new manufacturing data strategy will require centralized data. Interactions like these can help you earn high marks in customer satisfaction and foster loyalty.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Inbox Insight

JANUARY 15, 2024

This information can guide them in their account targeting , sales intelligence, and customer acquisition strategies. Customer success : Technographic data sources can signal when a prospective customer might be experimenting with a competitor’s platform, allowing businesses to respond proactively.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Martech

JULY 22, 2022

Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for any given enterprise. A trend toward global. As you get closer to the customer (i.e., Source: Real Story Group.

Enterprise Management 102

Enterprise Management Work Management Paid Search Agency Advertising Agencies 102

Binary Demand

FEBRUARY 15, 2024

By harnessing dependable and accurate data, enterprises can pinpoint and grasp their intended audience, unearth market trends, and personalize their customers’ experiences. Companies can gain valuable insights into B2B marketing trends , customer behavior, and industry dynamics by analyzing accurate and up-to-date data.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Contently

JANUARY 31, 2023

MarTech platform providers took a bet that marketers would be some of the earliest and most active adopters of AI in the enterprise. AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis. Understanding customer attitudes and intentions doesn’t just apply to B2C companies, either.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 85

CMO Enterprise Management Planning Work Management 85

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. However, the average organization reported more than 1000 distinct applications used across the enterprise. million per year on custom integration efforts.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Binary Demand

FEBRUARY 27, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. This entails analyzing data from diverse sources to create comprehensive prospect profiles.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 101

Resources Enterprise Management Work Management Marketing Management 101

Martech

NOVEMBER 14, 2023

But AI remained largely a tool for enterprise-level companies with data, platforms and budget to spare. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Some companies claiming to be AI-based were not. That’s exciting.

Planning 130

Planning Marketing AI Enterprise Management Work Management 130

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization.

Marketing AI 103

Marketing AI Paid Search Agency Loyalty eCommerce 103