Webbiquity

APRIL 18, 2023

Improve Your Site SEO Image credit: NisonCo PR and SEO on Unsplash Search engine optimization (SEO) is one of the most basic and widely used online marketing tactics, and yet is commonly underutilized or just plain done wrong. This strategy involves your current customers becoming walking ads to attract more consumers to your website.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. One key part of understanding your target audience is identifying the keywords they are most likely to use in search.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

SEPTEMBER 10, 2020

When it comes to search engine optimization, it pays to think beyond Google. And there are additional perks: your competitors are less likely to consider this approach, PPC rates are cheaper, Bing is fairly transparent about its rules, and it also offers several webmaster tools to help boost your site’s search rankings.

Practices 187

Practices Organization Best Practices Content 187

Webbiquity

JANUARY 28, 2022

This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website. Finally, your PR department should be tracking SEO rankings to determine if there has been any improvement in the search engine results pages (SERP). Social Media Engagement.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

APRIL 11, 2023

This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. Content Marketing You can also use AI to create marketing material for your website or in product descriptions. Or you use some fragments from all the outputs to create your own piece of content.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

OCTOBER 27, 2020

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular. Voice Search Optimization Strategies.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Ranking highly in search results is vital to digital marketing success.

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

OCTOBER 11, 2022

Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility. Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Build an Updated, Comprehensive Website as a Central Point for the Brand. Moreover, brands today can use their websites to build a community around their product or service. Use a comparison tool on their phone to find the lowest price.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Webbiquity

AUGUST 7, 2020

And to make those efforts successful, it’s crucial to maximize the company’s online visibility through search engine optimization (SEO). Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms. Optimize For Local Search. Brand Recall.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

NOVEMBER 29, 2019

Is your business ready to take that next step forward in growing your online visibility and website traffic? Upgrade Your Website. Upgrading your website means making it more optimized for search engine rankings. Guest post by Michael Holder. Image credit: Gerd Altmann on Pixabay. Highest Level of Success.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

Webbiquity

DECEMBER 9, 2021

If you’ve created relevant, high-quality content and implemented a solid search engine optimization (SEO) strategy , it’s likely you’re seeing website traffic growth. While this is great news, it’s important to ensure that your website can handle the traffic you are driving. Website Hosting.

Traffic 266

Traffic Marketing Websites Tips Outgrow 266

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. But, they’re clueless when it comes to generating leads via their website. He actually said to me, “No one searches at Google for a recruiting firm.” By Peter Caputa. This is a very successful company. Inbound Leads.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. They will show the exact timings and navigation path that search engine crawlers take on your website.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Webbiquity

JUNE 7, 2022

Websites include multiple communication channels such as AI chatbots , live chat, email, messenger apps, etc. Your website is far more than just a static presentation of information about your company and offerings. How many points on our list does your website check? Here’s what you can do. Conclusion.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

MAY 30, 2023

At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors. That is followed by leads / MQLs, and website traffic (which was #1 in 2022). 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. The more descriptive and more that it matches a user’s search query the better.

Design 235

Design SEO Tips Lead Scoring 235

Webbiquity

AUGUST 17, 2021

The biggest selling factor for Pinterest is its referral potential, as it brings in 33% more referral traffic to user websites than Facebook. Pin Boards are categorized for easy searching and finding. Pinterest helps boost your website presence and increases site traffic. This helps get your site found more on search.

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

MARCH 9, 2021

The infographic below from LA Website Design does a nice job of showing how these considerations fit together in effective modern website design. ” That needs to be the starting point for any new website or website redesign project. Timeless Website Design Considerations. Leading Edge Ideas in Website Design.

Design 284

Design Marketing Websites Industry CMS Mobile Marketing 284

Webbiquity

MARCH 11, 2019

Considering more than 90% of online purchases start with a search engine, and nearly 60% of B2B marketers say organic search generates more leads than any other marketing tactics, your number one digital marketing goal should be getting your site onto the front page of search engines.

SEO 221

SEO Tips Marketing Proposals Work Management 221

Webbiquity

AUGUST 15, 2017

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Link Building 247

Link Building Wikipedia Ad Building Paid Search Agency 247

Webbiquity

DECEMBER 6, 2018

A lot of work goes into building a website. Do yourself a favor and take some time to make sure you’re avoiding these common website design flaws. It’s okay if the name of your website is written in script. You’ll run into content comprehension issues if you use too many fonts on your website. By David Gutierrez.

Design 217

Design Marketing Websites Mobile Marketing Search Marketing 217

Webbiquity

SEPTEMBER 11, 2020

After all, you’re a small store that serves a small area; how could you possibly make use of anything more than a basic website, and maybe a Facebook business page? For example, it’s a great way to establish yourself on platforms like Google My Business which allows your shop, space, or office to show up on Google Map searches.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

OCTOBER 22, 2021

Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list. This will help determine when to make changes, or even drop certain networks altogether.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Testing has already begun with a small number of websites in preparation for a changeover later this year. Mobile-first indexing means that Google will use the mobile version of your website for indexing.

Paid Search Agency 219

Paid Search Agency Mobile Advertising Mobile Marketing Business 219

Webbiquity

OCTOBER 23, 2018

By placing informative material and content throughout, a potential consumer can receive relevant information based on their specific searches. Search engine optimization (SEO) helps make your online content presence more visible and discoverable during search queries. Content Marketing. Social Media.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

AUGUST 3, 2021

Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. 98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). Yahoo is (still!) #11, General Internet Use Statistics.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Webbiquity

NOVEMBER 29, 2019

Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. The Leanest (and Most Lucrative) Method of All: SEO.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

APRIL 3, 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. You don’t have to always do a quiz on a website. Most websites display one popup on the entire website and then use the same lead magnet again for other opt-in forms. Five little-used digital marketing techniques for your business.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

NOVEMBER 8, 2022

Your website, social media, and emails may not convert as effectively without social proof. 54% will visit a website after reading favorable reviews. In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). Social proof: Boosts Conversions.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

OCTOBER 21, 2020

This means the website, blog posts, videos, ads, email messages, and apps must all be aligned. Search and display advertising is often a cornerstone of digital branding. Branding no longer stops at the point of purchase. Visual Branding.

Branding 294

Branding Brand Identity Mobile Advertising Touchpoints 294

Webbiquity

SEPTEMBER 20, 2019

According to studies , over 34 percent of all websites run on the WordPress CMS platform, built on PHP and MySQL technologies. Most website owners choose WordPress to manage their websites because of the minimal resources and technical skills required. Pick the Right Web Hosting Plan. Choose an SEO optimized Theme.

SEO 165

SEO CMS Development Tips Lead Scoring 165

Webbiquity

MAY 6, 2020

But blogging regularly can significantly increase website traffic (particularly from organic search and social media) for small to midsized companies as well. Blogging can help you improve your search visibility. This increases your chance of ranking, getting shared on social media, and other websites linking to you.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

MAY 3, 2018

In a disturbing trend, Google appears to be focusing more on retaining visitors then referring them to our websites, as evidenced by Google’s transition from a mere search engine to a knowledge base of snippets, excerpts, and tools. Plus, the opaque updates and seemingly arbitrary penalties are additional pains.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Webbiquity

JUNE 13, 2023

Spotify also recommends music and podcasts based on your search history. Consider opting for tech stacks like: Dynamic pricing tools Smart site search AI-powered intuitive bots Product recommendation engine Analytics tools Marketing automation software Protecting customer data from cyber attacks is vitally important.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

SEPTEMBER 24, 2019

If you’re looking to streamline the processes of building, managing, and launching business websites, Sitejet is one of the best WordPress CMS alternatives for the job. It’s easy to get your website off the ground with its automatic website generator and easy-to-use CMS. Disadvantages. These advantages come at a cost—literally.

CMS Development 187

CMS Development Advertising Mediums Work Management eCommerce 187