FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. As you evaluate elements of your website and marketing campaigns, remember to view them through the scope of these steps. Consider Your Conversion Rate. Click To Tweet.

Traffic 73

Traffic SEO Generation Conversion Rate 73

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Organic Traffic 101. Table of Contents.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Quick Takeaways.

Analysis 323

Analysis Top of Funnel Work Management Lead Scoring 323

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Let’s take a look. Google Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Our experts are happy to share our understanding of the market with you, free of charge. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Optinmonster

DECEMBER 20, 2023

Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. But we can’t take traffic to the CFO.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Work Management 140

Work Management Enterprise Management Marketing Management Marketing Automation Services 140

Valasys

OCTOBER 10, 2022

There is no doubt that Digital Marketing is a highly competitive field. One always has to be aware of the ongoing trends and use specific keywords to maintain a high ranking and increase overall traffic. In such predicaments, SEO tools get in the picture. 5 free AI SEO tools for SEO enhancement. How does AI benefit SEO?

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. What’s more, only 9% have and use the tools they need ( source ).

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Navigate the Channel

JANUARY 10, 2024

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. Web traffic.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. YouTube, as the second-largest search engine globally, boasts over 2 billion logged-in monthly users, making it an indispensable tool for syndicating video content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Hubspot

MARCH 26, 2020

On a fundamental level, local lead generation is just another category of lead generation. SEO, or Search Engine Optimization, is essentially the process of expanding a company’s visibility in the organic search results on engines like Google. That might sound obvious, but it's still helpful to keep in mind.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. Table of Contents.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? Where are they getting most of their traffic from? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What are they posting on social media? You need to know it all.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ClearVoice

DECEMBER 21, 2021

Content marketing serves a number of purposes, so it’s no wonder why 91 percent of marketers use it, according to SEMrush. Start the process of converting search engine queries into loyal customers. Search engine optimization (SEO) is an incredible yet underutilized tool by brand marketers.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Ahrefs is one of my favorite SEO tools.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 77

Google Lead Ranking Lead Scoring Paid Search Agency 77

Mailmunch

APRIL 26, 2021

When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Digital Marketing World Forum

JANUARY 10, 2020

Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. What is “Private traffic”? Traffic that is generated in this way can be used and targeted repeatedly, free of charge. The logic of private traffic is simple.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

SmartBug Media

MAY 15, 2020

In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. A national digital marketing company, SmartBug understands the importance of a digital footprint.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. If you have a lot of other marketing tasks on your plate, this process can seem daunting. PPC Management Tools. WordStream PPC Advisor.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. 2023 is here, and what do we have ?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Optinmonster

DECEMBER 30, 2023

Tools like Google’s Mobile-Friendly Test can be invaluable for this. Google values user experience, and a well-designed ‘Above the Fold’ area can contribute to better search rankings. When you first land on his site he has a welcome gate , with a compelling offer to get his tips on doubling traffic.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

B2B Marketing Insights - WE

JUNE 15, 2018

Four out of five consumers use search to find local information before purchasing. Whether you’re a consultant, manufacturer, accountant, retail business or coffee shop, you need local traffic to your business. Local SEO can be a driver to bring this traffic to your business. This is powerful.

Traffic 56

Traffic SEO Business Ideal Customer Profiles 56

Optinmonster

JULY 9, 2021

We’ll also give you a list of tools you’ll want to use to get started on both platforms. Best Tools to Build Your Online Store. You can only design the store with tools by Shopify or the apps available in their app store. These apps help you grow your business, improve your marketing strategy, and boost sales.

Budget Programs 64

Budget Programs Tools eCommerce Work Management 64

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Kevin Indig

JULY 3, 2023

If you’re like me and millions of other marketers out there, you probably don’t fully get GA4 yet. Not getting buy-in and funding from leadership is a guaranteed fail state for SEO - and any other marketing discipline. Someone still needs to fund headcount, tools and content/data. Because how could you?

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108