KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Hubspot

JUNE 26, 2019

Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

BenchmarkONE

SEPTEMBER 13, 2018

With so many tools and data out, there it can be overwhelming. The good news is that the harrowing process of conducting market research is about to get way easier for you. But before we share the top tools for improving your research game, let’s give a quick rundown of what market research entails. 1: Google Surveys.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

SocialPilot

FEBRUARY 9, 2024

There are several internet marketing experts and online marketing professionals who have thrived in the recent times. If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Stevens & Tate

JANUARY 24, 2023

Twitter is a particularly effective channel for this strategy. In this way, social media can be quite effective as a PR tool. Nicole Wagner The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Stevens & Tate Marketing out in front of the pack.

Social Media 121

Social Media Media Search Engine Marketing PR 121

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Content Standard

MAY 30, 2015

Last week, Twitter announced a formalized partnership with Google that promises to fill users’ search results with relevant tweets and trending hashtags. But this seemingly simple change has also opened new opportunities for both social media marketers and SEO specialists alike who want to make their brands more visible.

Social Media 40

Social Media Twitter SEO Google 40

KoMarketing Associates

OCTOBER 4, 2016

It’s worth noting that only search engine marketing and social promotion received favorable marks from at least 50% of respondents. Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Utilizing Google’s tools is a “must” for companies with mobile apps looking to get more exposure. Twitter Publishing Network – MoPub. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Pam Didner

JUNE 20, 2022

If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. Here is a long list of topics you can discuss: Marketing plans. Local marketing plan.

Planning 96

Planning Paid Search Agency Demand Generation Agencies Advertising Agencies 96

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

KoMarketing Associates

JULY 31, 2013

Webmaster Tools Search Query Reports. While keyword referral reports tell the story about what happens when a visitor gets to the B2B website, search query reports provide broader visibility into how relevant the site is for all searchers and prospective visitors. Webmaster Tools Inbound Link Reports. Twitter Lists.

Branding 120

Branding Brand Identity B2B Search Engine Marketing 120

KoMarketing Associates

FEBRUARY 24, 2014

These tools can tell you both how your site is performing and suggest areas of improvement. To be notified about the survey release, please contact me at casieg [at] komarketingassociates.com, via @CasieG on Twitter, or make sure to follow @KoMarketing on Twitter for updates as well. B2B Buyer Survey Results.

Vendors 120

Vendors Customer Surveys B2B Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. companies that want to explore new export market development strategies, innovative tools to be competitive, and the next wave of rapidly growing markets.”. SMX East, The DMA & More.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

JANUARY 21, 2014

In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation. 5% ad revenue market share in 2013.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Biznology

MARCH 20, 2018

“When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach, the quality had been dubious, the licensing too expensive, and of limited value. .” Barrett; Search Engine Marketing, Inc., ” Do-it-yourself influencer marketing.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

MAY 1, 2014

Tools like Hootsuite , SproutSocial , and Trackur give you the ability to monitor what’s being said about your business and the industry in general. There are also tools like Followerwonk and Topsy , which offer the ability to identify influencers in your industry. Headed to the show? See you in Raleigh!

Ad Building 120

Ad Building Branding Brand Identity POS 120

Pam Didner

JUNE 2, 2022

In a way, your product becomes a channel of your marketing communications and sales enablement tools. I always say that Amazon spoils us (consumers in the B2C market) with features like one-click touch and <24-hour delivery. Here’s How To Keep Marketing Agile appeared first on Pam Didner | B2B Marketing & Sales.

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

WebMarketCentral

DECEMBER 3, 2009

Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. Assure you that aren't overlooking any important opportunities for optimization?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Unbounce

MAY 27, 2021

Marketers who properly segment their audiences know the value of this lesson: You’ll get the results you want if you give customers the experience they need and ask for. Be sure to follow Daniel’s marketing journey via his Twitter and LinkedIn profiles.). It’s really impossible not to see AI’s impact on marketing.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

KoMarketing Associates

MARCH 3, 2014

Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets. The more tools they can provide to enable potential buying audiences, the more value they can command from vendors and advertisers. And these tools are obviously not vendor controlled.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). Growth of Google Now and Conversational Search may further reduce your opportunity to be seen. Google limited business access to organic search data. Twitter is growing its Promoted Accounts and Promoted Tweets products.

Paid Content 80

Paid Content Google RSS SEM 80

KoMarketing Associates

MARCH 18, 2014

For example, when it comes to coupons or offers, some audiences respond better to percentage-based offers (“Get 40% off our latest tool until Tuesday”), while others do better with a set monetary discount (“We are offering $1500 off an annual subscription to our tool for a limited time”). Connect with Kelsey on Twitter @wonderwall7.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Now onto the action items!

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

NOVEMBER 15, 2013

For a quick way to analyze your websites page speed, I recommend looking at the Google Page Speed Tool. Google Webmaster Tools Schema.org FAQ. For regular updates on this video content, make sure to follow the Twitter handle @GoolgeWmc , and / or subscribe to the Google Webmaster Tools page on YouTube. Schema 101.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

OCTOBER 16, 2012

However, we turned the guest blogger down because the individual’s experience did not reflect any affiliation or relationship (direct or indirect) with the organization’s industry and market. About a week ago, Matt Cutts addressed the issue of guest blogging for links in a Webmaster Tools Video.

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The report goes on to identify other obstacles that stand in the way of delivering a positive customer experience as well as the tools that marketers see as essential in delivering a positive experience.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Brynne Tillman.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

KoMarketing Associates

JANUARY 2, 2014

It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

It’s surprising how little awareness B2B marketers have of this relatively simple tactic for recovering inbound links. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

APRIL 1, 2014

But personalization is going beyond the search engines, with social networks working to be as personalized as possible. According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

KoMarketing Associates

DECEMBER 19, 2013

This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Lena Xu (Digital Marketing Strategist). Dennis Cohen (SEO Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 30, 2013

And the Nominees for Best 2013 Content Marketing Ideas Are…. Four Reasons Why Facebook Power Editor Is an Essential Tool. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10+ Essential Research Reports & Guides for B2B Marketers. Why Paid Search Still Makes Sense for B2B Marketers.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120