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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

For a quick way to analyze your websites page speed, I recommend looking at the Google Page Speed Tool. What percentage of PageRank is lost with a 301 redirect? Google Webmaster Tools Schema.org FAQ. Search Engine Marketing Blog Search Engine Optimization' Schema 101.

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Your competitors are doing SEO

Biznology

These tools will break down each website into how your site performs based on the keywords you probably already associate with your brand versus how your site and its pages actually performs based on the keywords that your site actually contains. In the past, the combined authority of each page of each site would be its Google PageRank.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Coding used in coordination with the link (IE, making sure rel=nofollow or JavaScript will not be used, impacting a search engines’ ability to crawl and understand the link). Twitter-specific metrics (followers, follower/following ratios, frequency of updates, influencer metrics such as Klout score). SEO-Specific Metrics.

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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Here are seven SEO tools we recommend using for evaluating the competition. Screaming Frog. Majestic SEO. FollowerWonk.

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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

This post includes a couple of excellent graphics showing the differences in how search engine algorithms treat highly competitive terms from more specific longtail phrases. My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable.

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Best of 2008 (So Far) - Cool Web Tools, Part 2

WebMarketCentral

Here are more of the most useful business, social media and web marketing tools of 2008. Surf Canyon Surf Canyon is a broswer plugin for Firefox and IE that refines results as you search, helping to make them more relevant so you can find exactly what you're looking for more quickly. It's free and very simple to set up.

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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?

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