Martech

NOVEMBER 3, 2021

The challenge that plagues agile marketing teams is we too often go from very high level goals, such as BHAGs or KPIs, to individual tasks. When we can come up with BHAGs, we can then go from the KPI measurement to something more actionable that everyone can get their heads around. Breaking work into stories.

Webinar Metrics 98

Webinar Metrics Work Management Class Marketing Management 98

NuSpark Consulting

JULY 7, 2013

Below is a sample matrix we use. As you see from the headings of our matrix, we get granular when we list our available content, whether they are white papers, case studies, ebooks, recorded webinars, or more. Email and Landing Page Matrix. Below is an example of our nurture flow templates. Nurture Strategy.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

Optinmonster

FEBRUARY 6, 2023

Digital products are a useful lead generation strategy for service-based businesses. For instance, a wedding planner could sell a digital wedding planning template. Customers who buy the template are most likely planning a wedding, and thus the target audience for the wedding planner’s services.

Examples 90

Examples Product Work Management Marketing Management 90

GreenRope

DECEMBER 15, 2021

How to Create an Easy-to-Follow Marketing Strategy. 2022 is just around the corner and if you have not already started planning your marketing strategy for the upcoming year, now is the time. That being said, a roadmap highlighting key goals and strategies can guide your company to overall growth and success in the New Year.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Referral programs. Dropbox does it all the time.

Paid Content 288

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 288

SmartBug Media

DECEMBER 21, 2020

In our SmartTake: What’s New with HubSpot Integrations webinar, we discussed how with HubSpot’s growing App Ecosystem, it’s becoming easier to discover and connect the tools you need to grow. You can build something that fits your specific needs from existing generic templates, without having to be super technical.

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

Martech

MARCH 13, 2023

Here’s a sample prompt to get started: “Act as a copywriter. The goal of the piece is [your goal + target audience]. But after some trial and error, you’ll eventually develop better prompt templates and save time. Choose the Blog posts template and fill in the working title, summary, and headings.

Marketing AI 79

Marketing AI AIDA Marketing Analytics Tools Template 79

Valasys

APRIL 9, 2024

LinkedIn Lead Generation Strategies: Do not leave LinkedIn without prospects; create an engagement machine using valuable content. Content Marketing: Share valuable content like articles and videos to establish yourself as a thought leader and attract your target audience. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

DiscoverOrg

MARCH 27, 2017

Engagio combines all of these strategies into a strategy they call Account-Based Everything (ABE) , which serves as the driving principle behind both their product and how they operate as a company. In addition to big picture strategy, Brandon provides tactics that teams can leverage right away. Check it out! Use both together.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

SendX

MAY 18, 2020

You can use an email template builder to add a countdown timer to your email sequences. A study by Adestra found that an email with a countdown timer received a 400% increase in CTR. If you’re working in the knowledge industries, you might offer access to white papers, exclusive webinars, or free software.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Zoominfo

SEPTEMBER 3, 2018

Gathering feedback is a useful practice for any type of event, whether it’s an in-person conference, webinar, live stream, or social media chat. Consider using a live poll, a Twitter hashtag, a dedicated app, or your event website to distribute this type of survey to attendees. To answer this question, survey your target audience.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

SnapApp

SEPTEMBER 25, 2015

To help you get a better handle on all the updates and changes, I will be hosting an exclusive webinar alongside our Senior Manager of Customer Success, Ali Noel, next Wednesday September 30th at 2pm. Copy & Convert/Design Templates. With this new feature you can: Create Design Templates. And lots more.

Webinar Metrics 48

Webinar Metrics Product Marketing Automation Services Template 48

Optinmonster

APRIL 28, 2021

OptinMonster comes with 50+ pre-made templates and a drag and drop builder, so you can set up captivating campaigns in minutes. Follow-up engagement campaign – For users who subscribed to both campaigns, we’ll offer them a free webinar to keep them engaged. You’ll see that the default message matches the template.

Campaigns 78

Campaigns Rules Display Custom Publishing 78

Hinge Marketing

NOVEMBER 9, 2016

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Research Skills. Why is implementation so overwhelming?

Work Management 84

Work Management Marketing Management Marketing Automation Services Webinar Metrics 84

Zoominfo

SEPTEMBER 3, 2018

Gathering feedback is a useful practice for any type of event, whether it’s an in-person conference, webinar , live stream, or social media chat. Consider using a live poll, a Twitter hashtag, a dedicated app, or your event website to distribute this type of survey to attendees. To answer this question, survey your target audience.

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

SnapApp

MAY 7, 2019

Jake Fisher of Bridges Strategies recommends “helping prospects get deeper into the sales process online.” That’s where the company shares “e-books, templates and guides.” Offering a free lead magnet is one strategy that allows me to generate a ton of high-quality leads,” says James Marques of Iconic Genius.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Optinmonster

JUNE 15, 2021

This encourages readers to take action, like signing up for newsletters, registering for a webinar, checking out a demo, and much more. OptinMonster comes with 50+ beautiful templates to suit different marketing goals. In other words, feel free to find a template that fits your brand’s style.

Lock-In 59

Lock-In Template Display Rules 59

Optinmonster

NOVEMBER 27, 2023

Do you need some stellar copywriting templates to push through writer’s block? Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. If you want to write better headlines , these templates will jumpstart the process.

Copywriting 108

Copywriting Template Work Management Marketing Management 108

Optinmonster

AUGUST 1, 2022

Why Email Courses Work For Lead Generation. Email courses are an effective lead generation strategy for growing your list. Email courses have several advantages over other types of lead magnets. You likely already have an email service provider, so you don’t have to sign up and pay for a full course platform.

Course 84

Course Sales Qualified Leads Generation Leads 84

GreenRope

APRIL 21, 2021

Or go into GreenRope’s Account > Settings > Zapier area to use one of the template connections available! Next, you’ll test some sample data to make sure the Zap will work. Once you’ve filled out all the information with sample data, test the step! Setting Up Your First Zap. Login to Zapier.

Automation 52

Automation Broadcasting Work Management Sample 52

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Thanks to Formstack for the opportunity to work together on this Webinar. Don’t.

Conversion 166

Conversion Privacy Policies Conversion Rate Work Management 166

Webbiquity

JULY 12, 2016

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Sample review: “The software, analytics, and support are amazing. Pricing: free.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ClearVoice

MARCH 9, 2020

Here’s a sampling. Above all, does your customer journey align with your branding strategy ? An ideal customer profile (ICP) is a data-driven strategy tool that clearly defines your best-fit buyer, which is used to align your marketing and sale teams, according to the folks at Hull , a consumer data collection platform.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

MKT1

SEPTEMBER 28, 2022

Assess if your distribution strategy is a fit for your content and your audience. You’ll probably find you could do a better job aligning content to your distribution channels and audience. Use the audience analysis template - available for paid subscribers at the bottom of the newsletter ).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Optinmonster

NOVEMBER 20, 2023

When you’re thinking of applying a new marketing strategy to your business, you must evaluate it from all angles. Early Bird Discounts Early bird discount (or early bird pricing) is a discount strategy designed to encourage buyers to make a purchase, book a seat, or call their dibs before others. Here are some possible explanations: 1.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

SmartBug Media

JUNE 25, 2019

Be sure you are asking the right questions in these interviews so that you get the answers you need to develop your tech marketing strategies for users versus decision makers. The best way to get started on your marketing plan is to use our SaaS persona template. You may also find our guide on personas a good read.). Background.

Work Management 51

Work Management Marketing Management Budget Programs Software 51

Ontraport

APRIL 14, 2021

At the Interest sub-stage, your focus is on driving opt-ins to your gated content — also known as free value offers — so that you can get your new leads’ contact information and begin to market to them via email. The key to making this strategy work lies in the gated content you offer. Building your own attract strategy.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Vidyard

MAY 27, 2019

Pick it up, run your fingers over it, play with it, taste it… (Well, maybe not that last one unless we’re talking grocery store samples.) In our Videoify My Pitch program, these experts take real email templates and phone scripts submitted by real sales reps to show how they can be transformed into engaging video pitches.

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

Optinmonster

JULY 6, 2021

This means you can organize the leads you collect based on what they signed up for, like your newsletter, webinar, or other marketing campaigns. That means you can be sure the subscriber gets relevant emails from you. This will open up a page where you can select a campaign type and template. To do that, open the Publish tab.

API 59

API Template Rules Click Rate 59

Vidyard

JULY 29, 2014

There are many RFP templates available to help procure the right Marketing Automation Platform (MAP) for your needs, however, most of these templates are missing a key ingredient – the ability to track video viewing history per site visitor and use this engagement data for enhanced lead scoring and nurturing.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start promoting the event. If you need some help, check out our brand new Sample Social Media for Events Template. During an Event. Live Tweeting.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Optinmonster

FEBRUARY 27, 2024

From key features and ready-to-use templates to compelling examples and attention-grabbing subject lines, we’ll cover all the bases to help you transform those no-responses into promising opportunities. What Is Sales Follow Up Email? This sample email hosted by Really Good Emails gets right to the point.

Template 80

Template Top of Funnel Examples Marketing Proposals 80

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. While creating conversation ads is easy, finding messages that are impactful and resonate with your audience is much harder.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

Ontraport

APRIL 14, 2021

At the Interest sub-stage, your focus is on driving opt-ins to your gated content — also known as free value offers — so that you can get your new leads’ contact information and begin to market to them via email. The key to making this strategy work lies in the gated content you offer. Building your own attract strategy.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Terminus

JANUARY 24, 2020

The Terminus platform is a mainstay in our account-based marketing strategy. Engage – decide the right marketing ‘menu’ to serve them, from display ads to email nurtures to content marketing initiatives. Measure – determine what the success metric or KPI is. Account Selection and Tiering. Core messaging overview.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

SnapApp

FEBRUARY 21, 2018

While I have no doubt that we all like to read an insightful article or watch an interesting webinar now and then, often you don’t have time for such “extracurricular” activities. . Content loading. . Having said that, you should try to allocate an hour or two every week for a touch of self-improvement. via GIPHY. .

Work Management 98

Work Management Advertising Agencies Marketing Management Skype 98

The Effective Marketer

MAY 27, 2015

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. The templates I show at the end of this post will also give you some thoughts.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100