WriteSpark

OCTOBER 19, 2010

As a marketing communications manager, you know that sales collateral projects involve dozens of details, multiple players, and often rapidly changing information and deadlines. An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project.

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

OCTOBER 19, 2010

As a marketing communications manager, you know that sales collateral projects involve dozens of details, multiple players, and often rapidly changing information and deadlines. An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project.

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

MAY 4, 2011

A new product launch needs several writers working in parallel. Almost every week I receive an e-mail or call from a prospective client who is desperately trying to find a good writer for their sales materials or web site. But not all writers can write everything well, in spite of their optimistic willingness to try.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

A new product launch needs several writers working in parallel. Almost every week I receive an e-mail or call from a prospective client who is desperately trying to find a good writer for their sales materials or web site. But not all writers can write everything well, in spite of their optimistic willingness to try.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

NOVEMBER 6, 2013

Yet you know that your sales materials need the polish and clarity brought by a professional writer. You''ll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. What can you do?

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

MAY 18, 2010

A typical commitment from a freelance writer, who will consider a week or more a reasonable amount of time to research, write, and polish the first draft of any but the simplest of sales documents. In a typical work week, freelance copywriters juggle multiple projects from multiple clients, each in different stages of development.

Copywriting 120

Copywriting Work Management Paper Marketing Management 120

WriteSpark

DECEMBER 10, 2013

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques from this guide.

Resources 120

Resources Planning Content Marketing Copywriting 120

WriteSpark

NOVEMBER 6, 2013

Yet you know that your sales materials need the polish and clarity brought by a professional writer. You'll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. What can you do?

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. Ideas from the writer’s broad experience can improve your sales materials and marketing messages. What do you think makes for a successful long-term relationship between a freelance writer and a client?

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. Ideas from the writer’s broad experience can improve your sales materials and marketing messages. What do you think makes for a successful long-term relationship between a freelance writer and a client?

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

AUGUST 19, 2008

Sales Materials. Working with Writers. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Marketing, sales, or public relations groups. Case Studies. Social Media.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

AUGUST 17, 2010

Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

DECEMBER 16, 2008

Sales Materials. Working with Writers. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. December 16, 2008 in Sales Materials | Permalink. Case Studies. Content Marketing. Social Media. White Papers. Become a Fan.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

FEBRUARY 18, 2009

Sales Materials. Working with Writers. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process. Check out Janices books on technical sales and technology marketing: Buy the book About the Book.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

NOVEMBER 11, 2008

Sales Materials. Working with Writers. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. Case Studies. Content Marketing. Social Media. White Papers.

Conference 120

Conference Copywriting Copyright Case Studies 120

WriteSpark

APRIL 23, 2009

Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? As a white paper writer, I have worked with clients to produce short books about new technology trends that bring significant changes to their customer's operations.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

AUGUST 12, 2008

Sales Materials. Working with Writers. Check out Janices books on technical sales and technology marketing: Buy the book About the Book. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

APRIL 20, 2010

May cause the customer to withhold negative feedback or issues that would be important information for your sales, support, and product development teams. Let the Customer Tell You When working on a success story, testimonial, or other customer reference project, it is natural to want the most positive information to emerge an interview.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

AUGUST 14, 2012

The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 3, 2010

You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project? Looking at your marketing plan, you see a project coming up that you'll want to outsource to a freelance copywriter. But is that project really ready?

Planning 120

Planning Terms and Conditions Copywriting Paper 120

WriteSpark

JULY 6, 2011

For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. Text that seems stale and ineffective for reaching your target audiences. Have you considered how a freelance writer can help resolve some of these issues?

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

JULY 6, 2011

For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. Text that seems stale and ineffective for reaching your target audiences. Have you considered how a freelance writer can help resolve some of these issues?

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

JULY 20, 2010

Quality of the work. Here's an easy way to evaluate: how much rewriting of the writer's work is necessary, especially after the second draft? The writer can work independently, but knows when to ask for your help in gathering information, contacting input providers, or refereeing comments and input from document reviewers.

Copywriting 120

Copywriting Contact Marketing Course Interactive Marketing 120

WriteSpark

MARCH 16, 2010

The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company. How can you justify the expense of a professional writer for other projects? These 10 signals can help build your case for budget approval: .

Copywriting 120

Copywriting Public Relations Education Marketing Prospects 120

WriteSpark

AUGUST 13, 2013

Content Marketing Sales Materials Working with Writers case study content marketing copywriter long form content social media update white paper' Justifying the Cost of an Experienced Freelance Writer - See more at: [link]. Justifying the Cost of an Experienced Freelance Writer - See more at: [link].

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

MARCH 13, 2012

Worse yet, even a simple spelling error can result in a large loss of online sales. Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft.

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

MARCH 13, 2012

Worse yet, even a simple spelling error can result in a large loss of online sales. Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft.

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

SEPTEMBER 24, 2009

And what differences can they make for your sales materials? . For example, a technical copywriter will know the sales process, decision factors, and concerns of the many buyers--both technical and business focused--who are involved in a technology purchase. So which factors distinguish a good technical copywriter?

Copywriting 120

Copywriting Work Management Case Study Case Studies 120

WriteSpark

OCTOBER 8, 2013

So often when I''m working on a content marketing project, I see good stories and information go by the wayside simply because they don''t fit the immediate need. Then work with the writer to make sure the interview questions will gather the needed input. Case Studies Content Marketing Sales Materials White Papers'

Case Studies 120

Case Studies Case Study Paper Content 120

WriteSpark

FEBRUARY 16, 2010

Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting. Does the project involved a single document, a set of sales materials, or a full-blown marketing campaign?

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120

WriteSpark

SEPTEMBER 10, 2013

Content Marketing Sales Materials White Papers Working with Writers fact checking infographics statistics copywriting technical copywriter writing technical data' If you already have a checklist and procedure for fact checking, this book will give you new ideas for those tools. And if you haven''t. See more at: [link].

Copywriting 120

Copywriting Statistics Paper Comparison 120