Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Tracking benchmarks at this stage ensures you don’t lose qualified leads — and ensures your sales team is ready to go when buyers decide they are ready to close.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Tomorrow People

MARCH 8, 2018

Social media networks are booming and blogs are part of the everyday online landscape. Deliver more high quality leads for your sales teams. Deliver a consistent flow of new leads to your sales team. Where do they spend time when they are online, i.e. do they visit blogs, social media or specialist forums? Stop selling!

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. Statusbrew ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Optinmonster

DECEMBER 19, 2023

Some of its features include: Electronic identity verification Social Security Number (SSN) verification Instant authentication Identity checks Real-time data validation for seamless payment processing Related Content: Sometimes, you don’t need to know your customers’ identity. These stats highlight an important point.

eCommerce 81

eCommerce Marketing Management Business Budget Programs 81

Martech

MARCH 24, 2022

So, here’s some stats about the metaverse to consider as you come to your own conclusions. Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( Ipsos ) However, only 16% could correctly identify what it was; 10% identified it as a new social media platform; and 9% as a new tech company. Processing.Please wait.

Stats 127

Stats Internet Marketing Newsletter Facebook 127

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Hubspot

MAY 23, 2023

Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. How Sales Professionals Are Using Artificial Intelligence 1. In fact, 31% of sales professionals already use AI for this purpose. Let's dive in. First, let's talk about personalization.

Marketing AI 74

Marketing AI Forecasting Lead Scoring Lead Ranking 74

SmartBug Media

AUGUST 14, 2020

One of the main levers of revenue growth is selling to your existing customer base. Here are five account-based tactics for generating more cross-selling opportunities. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life. Start with Segmentation.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Webbiquity

FEBRUARY 16, 2016

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. Start selling within minutes. Enter our product launch timeline. An audience you own.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Webbiquity

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Adobe Experience Cloud Blog

DECEMBER 19, 2018

It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. You can hardly open a website, newspaper, or social media site without reading someone’s forecast. The Sales Stats You Need to Know. losing top sales talent): 27% compared to 39%. Top performers are 1.6X

Stats 134

Stats B2B Thought Leadership Opinions Thought Leadership 134

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Social Media Narrative, Value-Driven Posts: For millennia, humans have connected through stories regardless of the medium.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Schubert B2B

MAY 26, 2023

A well-crafted digital marketing campaign is superb for educating and engaging with customers, and ultimately boosting leads and sales. Through a comprehensive digital marketing strategy, companies can increase their reach and generate leads that can drive sales. The sales team will have to do far less work converting customers.

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Statistics on Social Selling and Thought Leadership. LinkedIn ). Eldelman ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Navigate the Channel

JANUARY 4, 2023

Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. As people increasingly used their mobile devices for information on the go, the small screen proved itself bigger than the larger lap or desktop screen when delivering sales messages to targeted audiences.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

Hubspot

JANUARY 9, 2024

The art of door-to-door sales is timeless — even during the rise of modern sales strategies. There’s no two ways about it: D2D sales can be tricky. So, if you can master the art of door-to-door sales, the juice is worth the squeeze on the income front. Table of Contents What is door-to-door sales?

Trust Marketing 70

Trust Marketing Paid Search Agency Marketing Prospects Training 70

Strategic-IC

DECEMBER 15, 2021

From marketing automation and sales sequence management to in-depth reporting and engagement measurement - HubSpot is your key to a smooth and successful ABM program. 3) Social Selling: 29 reasons why LinkedIn should form part of your ABM strategy. This is why social selling should be front and center of your ABM strategy.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

PureB2B

APRIL 26, 2022

To meet their goals, sales and marketing professionals within B2B tech companies must keep abreast of the latest developments within the space to ensure they’re meeting the expectations of the buyers they’re trying to win over. 19% of tech buyers first become aware of a brand via social media.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Go Beyond SEO

SEPTEMBER 24, 2020

Despite closures of non-essential business, restrictions and embracing social distancing, the patron shoppers of this world have not retired from their consuming habits. Here are the stats. Here are the stats. 64% of consumers will make a purchase after watching a branded video on social platforms. Here are the stats.

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

EveryoneSocial

OCTOBER 13, 2020

Although the concept of virtual selling is not new, it’s safe to say that this sales process has grown significantly as remote work has become more normalized over the years. Additionally, throw in the wild year of 2020 and Covid-19 – virtual selling has become a must-mastered technique for your sales department.

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

Stats 133

Stats Examples Tips Top of Funnel 133

EveryoneSocial

AUGUST 21, 2018

Social Selling + LinkedIn. This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. This post will cover the following: Why Social Selling on LinkedIn Specifically.

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

PureB2B

FEBRUARY 3, 2022

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Introduction.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Hubspot

MAY 4, 2020

spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks. Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception.

Linkedin 82

Linkedin Stats Lead Scoring Lead Ranking 82

Binary Demand

MAY 30, 2023

Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. Statista) Businesses that thrive in the lead nurturing create 50% more sales-ready leads. B2B Lead generation companies collect consumer data and sell it to companies seeking fresh leads.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. Statista) Businesses that thrive in the lead nurturing create 50% more sales-ready leads. B2B Lead generation companies collect consumer data and sell it to companies seeking fresh leads.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Scoop.it

FEBRUARY 15, 2024

It can drive sales at a low cost as well. The more traffic to your site, the higher the chances for sales. Just to prove my point, check out the stats below. In other words, only when you ensure a well-designed and structured website can you grow your manufacturing business online through sales. Let me explain.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. and 528 million globally in 2023, it remains a popular social media platform. But take that with a grain of salt.

Twitter 64

Twitter Optimization Tips Display 64

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Read more: 10 stats to consider when building a B2B content marketing strategy. Thought Leadership Articles. that share experienced insights with the reader. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Social Media 66

Social Media Advertising Channels Peer-to-peer Cold Calling 66

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. By adding in their customers’ names, details and relevant stats, they boosted engagement and helped close more business in 2020. . Honorable Mentions: LinkedIn, Sales Success Media.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

EveryoneSocial

MAY 29, 2018

The Importance of Relationship Selling. Learn everything about relationship selling, why it is still an important tactic to master and more. As the world of sales continues to change and evolve, so has the number of sales tactics and various technologies to help teams close new customers and retain current ones.

Tactics 102

Tactics Word of Mouth Ideal Customer Profiles Peer-to-peer 102