sales sales-content 
Marketing Insider Group
OCTOBER 27, 2020
Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads.
Marketing Insider Group
MAY 16, 2018
This article is a deeper consideration of some of the questions and answers raised in my article, Marketing and Sales Content — Differences that Matter. A category of sales content I highlighted is Sales Knowledge and Performance Support.
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Avitage
JANUARY 8, 2018
What IS the difference between marketing and sales content? The answers will reveal people’s thinking and understanding about “content” in general. Effective sales content is a strategic imperative when selling in a digital age of hyper-connected, hard to engage, low attention span buyers.
SmartBug Media
JUNE 29, 2023
In today's competitive landscape, sales teams are under immense pressure to deliver results. Traditional sales strategies often fall short thanks to long sales cycles, decreased close rates, and the need for more personalized outreach. But how can you incorporate HubSpot's Content Assistant into your sales process?
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How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.
Avitage
APRIL 30, 2018
This article is a deeper consideration of some of the questions and answers raised in my article, Marketing and Sales Content — Differences that Matter. A category of sales content I highlighted is Sales Knowledge and Performance Support. Doubling every two years. That gap is your business risk gap.
Contently
MARCH 30, 2022
Sales teams face intense pressure to appeal to today’s info-hungry buyers. Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers. Sales battlecards provide that essential information efficiently, helping sales reps close more deals.
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They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver. So forget your old sales playbook, because the ultimate value proposition is an impactful buying experience that guides people to the best possible decision.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.
Speaker: Ruth Stevens, President of eMarketing Strategy
But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Why helpful, non-promotional content is the key to lead generation success. If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. You'll also learn: How to maximize content impact and buyer engagement.
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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link
In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Profile Branding Tips for Your Sales Team.
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