Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Sales Enablement.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. Plot Your Follow-Up Tactics.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Here is what they had to say about their most effective B2B marketing tactics over the past year. SALES AND MARKETING ALIGNMENT. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 123

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 123

markempa

MAY 11, 2010

I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. Track leads to determine and expand in the shows with the best ROI 9.

Trade Show 120

Trade Show Lead Generation Tips Lead Scoring 120

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. Let’s hit the playback button for a minute and review. Call your hot leads.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. What’s the CPL campaign process?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SalesIntel

DECEMBER 6, 2021

Despite this, many teams’ outbound sales methods are reluctant to evolve. As a result, many sales leaders struggle to develop a strong and consistent sales pipeline. 72% of sales managers meet with their sales reps each month to assess the sales funnel. Overcoming Sales Challenges.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Capabilities of sales enablement platforms. Content management.

Digital Asset Management 98

Digital Asset Management Enterprise Management Work Management Marketing AI 98

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. Key Account Management.

Work Management 87

Work Management Marketing Management Cross-Selling Customer Satisfaction 87

Content Standard

DECEMBER 10, 2020

As physical marketing spend shifts to digital channels, brands are looking to sales enablement and demand generation. The Marketing Insider Group recommends three basic tactics that serve marketers well in any B2B communication: Simplify your language. Simplifying the terms and process involved in working together.

Sales Management 126

Sales Management Top of Funnel Marketing & Strategy Banner Ads 126

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Implementing marketing automation can effectively bridge the gap between the various technologies, and empower marketing and sales to work closely together. #2

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Heinz Marketing

AUGUST 17, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 135

Top of Funnel Work Management Lead Ranking Trade Show 135

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

Biznology

OCTOBER 29, 2014

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. On reflection, I suppose I shouldn’t have been surprised, since phone-based selling is so much more efficient than hitting the road to make face-to-face sales calls.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

The Effective Marketer

MAY 27, 2015

If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. Structure.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Navigate the Channel

NOVEMBER 6, 2023

While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. We’ve compiled a list of marketing mishaps that are most likely to frustrate your customer—along with our proposed solutions: 1.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

SmartBug Media

APRIL 6, 2023

When you have an in-depth knowledge of your target audience(s), it helps to inform messaging, channel selection, product development, content strategy, sales approach, and more. No matter which approach you ultimately take to creating your business’s buyer personas, creating a buyer persona template can help keep you true to your mission.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Brandpoint

MARCH 15, 2023

Drip campaigns follow a template. The template for a drip sequence to welcome and engage new prospects might look something like this: Trigger: Your lead provides their email address at your trade show booth, activating sequence delivered weekly. News and evolutions: Show your stuff.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Golden Spiral

MARCH 27, 2017

In this post, we’re sharing a very simple and easy-to-use template to help you create a launch timeline. Download Launch Timeline Template ». We recently created this template for one of our clients. Pre-Sales Planning. The big question here: Will a new product release 5-6 months from now negatively affect sales today?

Template 48

Template Product Ad Building B2B 48

Outreach

JULY 18, 2018

Here are four of the biggest ways Outreach helped me manage my sprawling territory successfully. During a trade show, I’d sometimes meet 50 people in just 10 minutes. I’d use templates and snippets to reply to a handful of meetings in mere minutes. Get More Meetings (And, in Turn, Land More Deals) .

Outreach 61

Outreach Trade Show Template Case Study 61

Martech

DECEMBER 5, 2023

You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit. Email automation can help you speed up the process of sending cold emails, but you have to be wary of sacrificing authenticity for scale. It needs to be sincere.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 113

Heinz Marketing

MAY 11, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 86

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 86

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. Marketing and sales events. Training seminars. Product launches and demonstrations. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

BenchmarkONE

JANUARY 24, 2019

Do you feel like you’re always fighting an uphill battle to make the sale? And even when your client list is full, you have to keep your sales pipeline full for upcoming months – or risk running into some serious cash flow problems later. Let 2019 be the year of sales and more sales! Get a booth at a trade show.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

Marketing Insider Group

SEPTEMBER 13, 2021

It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Using a template provides an easy way to organize your strategy. Using a template provides an easy way to organize your strategy. Supporting sales team efforts.

Template 326

Template Marketing & Strategy Marketing Strategy Content Marketing 326

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Marketing automation software enables you to effectively segment and manage large email lists. Email marketing software is a cost-effective method to stay in touch with your sales prospects and customers.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Brandpoint

SEPTEMBER 11, 2019

Some of her suggestions: Use a standardized template for your content audit. The example she showed had drop-down fields for items such as business objective per piece, stage in the funnel it speaks to and the persona(s) it aims to reach. Have a solid process for defining brand voice characteristics. The secret?

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Engagio

JUNE 12, 2017

It requires B2B organizations to evolve their process and activity — and change is never easy. Marketing Orchestration is an ongoing and coordinated process where customer-facing teams work together to drive business outcomes. You’ll manage leads more effectively. Why is this better?

Account Based Marketing 86

Account Based Marketing Lead Ranking Lead Scoring Planning 86

B2B Marketing Directions

MARCH 13, 2022

When asked about how what they learned during the pandemic will change event management strategies, 65% of the respondents said that all types of events will be better aligned to specific marketing outcomes. By this definition, 33% of the survey respondents were classified as ABM Leaders.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Repurposing a live event into digital content can keep it fresh in users’ minds, leading to more conversations, engagement, and even sales. Consistent Branding and Messaging. Capturing the Event in Real-Time.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? An in-person event platform is the software and tools used to plan, organize, and manage live events.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

B2B Marketing Traction

JANUARY 13, 2016

The marketing planning process ensures that WHAT you do is more likely to provide results. Approaching your marketing in a one-by-one tactical approach is not cost-effective. When you show a vendor that you have planned and budgeted for marketing, they know they need to come to the table with a sharp pencil.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

MarketJoy

JUNE 25, 2018

It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Contrary to what is generally opined, outbound procedures manage to steer the revenues & leads. B2B (Business-To-Business) outbound marketing is a dynamic form of sales development and drives action.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. g) Templates and libraries. m) Lead and customer lifecycle management. e) Personalized Advertising Integrations.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52