markempa

JANUARY 19, 2006

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Valasys

JUNE 25, 2019

According to a report by Resourceful Selling, 91% of the top-performing sales organizations collaborate across all departments to close sales leads. On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

ViewPoint

OCTOBER 9, 2013

Finding leads isn’t the hard part, but unqualified leads are just “ash and trash”, according to my latest PowerViews guest, James Obermayer, sales manager extraordinaire. Jim is also the President of Sales Leakage Consulting, Inc. Marketing automation in the hands of a fool is still a fool’s tool.”.

Sales Qualified Leads 120

Sales Qualified Leads Marketing Automation Services Work Management Marketing Management 120

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Marketing Insider Group

AUGUST 23, 2011

A good CRM Tool is very helpful in keeping organized. As well, some CRM tools have automation and synchronization capabilities so you can link with an email automation tool and/or whatever email software you use for regular communications. You know what information targeted sales leads are asking for so give it to them.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Only B2B

FEBRUARY 6, 2018

Any platform that lets you organize all your marketing tools under one roof and makes it even simpler to execute your marketing campaigns are known as COS. BoFu or bottom of the funnel is the bottom part of the marketing funnel where you utilize your asset and persuade the leads. This is generally a part used by the sales team.

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87

Marketing Insider Group

OCTOBER 7, 2010

Quantity 6 Content Marketing Tips That Drive Leads 11 Reasons Why Outbound Telemarketing Programs Fail About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. I printed this and passed it out during our last sales meeting.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

ViewPoint

JANUARY 26, 2012

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. These tools can all be used to monitor industry and competitive conversations. But combining these techniques can provide tremendous uplift in results and ROI.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JUNE 9, 2010

Depending on your budget and timeframe you can utilize either paid ( Radian6 ) and/or free ( SocialMention ) monitoring tools. The final component is installing proper measurement tools to track the success of your campaign. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Not building networks or using syndication – This is not the “Field of Dreams” (if you build it, they will come).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

AUGUST 17, 2010

More leads. More sales. Fewer tools. Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. Greater awareness. Less money. Less People. So how do we get there?

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

NOVEMBER 24, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. Overall, social networking sites are proving to be great tools for job seekers and recruiting. And if not, should you start? Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

markempa

MAY 8, 2007

Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. And, Im even getting a cool t-shirt to boot.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

JUNE 8, 2005

Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Marketing Insider Group

MAY 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Belkins

SEPTEMBER 13, 2019

The price of badly calculated intrusion into your prospect’s routine is too much to handle, so telemarketing stepped back long ago, making way for account-based marketing and account-based sales development. Research your niche carefully to be aware of all the tools, tendencies, and changes that you might have been missing.

Sales Qualified Leads 40

Sales Qualified Leads Resource Management Burn Rate Ideal Customer Profiles 40

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. As noted in “ Sales leads are too valuable for sales people alone ,” you need to look at how you can help your sales people, who likely don’t have time to do followup on early-stage leads.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. What does someone from 3M say? They are in dozens of industries from Post-it Notes to Stethoscopes.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. LinkedIn is a huge tool for me to keep in touch with former colleagues, make new connections and share information. Or what is your experience to start with?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

MAY 12, 2010

In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. The metrics you chose should be quantifiable and aligned to your sales goals. Think sales, leads, pipeline. This is a quantifiable science.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Marketing Insider Group

JUNE 7, 2010

Social media is just another channel and just another tool to reach customers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Which is more important: channel or content strategy? It’s all about content!

Social Media 100

Social Media Media B2B Budget Programs 100

markempa

AUGUST 11, 2006

And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers. And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Industrial Marketing Today

OCTOBER 1, 2011

Marketing can analyze site statistics and use other research tools to develop a list of keywords, phrases and terms. However, it is sales that actually hears how customers describe their products and services. I’m not implying that inbound marketing alone will do everything needed to generate leads and drive industrial sales.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

markempa

JUNE 27, 2006

During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation. During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120