Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. What does someone from 3M say? They are in dozens of industries from Post-it Notes to Stethoscopes.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. LinkedIn is a huge tool for me to keep in touch with former colleagues, make new connections and share information. Or what is your experience to start with?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

JUNE 7, 2010

Social media is just another channel and just another tool to reach customers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Which is more important: channel or content strategy? It’s all about content!

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 12, 2010

In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective. The metrics you chose should be quantifiable and aligned to your sales goals. Think sales, leads, pipeline. This is a quantifiable science.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

NOVEMBER 18, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 29, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. To be successful moving forward, you’re going to -have- to become proficient in using contemporary tools of the trade.

Social Media 100

Social Media Personalization Branding Brand Identity 100

Marketing Insider Group

MAY 17, 2010

One of the main reasons I began to utilize social media tools like LinkedIn and Twitter was because it provided me with direct access to other employees within my company and across our ecosystem. One that sees value in each customer and employee and makes an effort to listen, interact and resolve the important issues.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

One of the main reasons I began to utilize social media tools like LinkedIn and Twitter was because it provided me with direct access to other employees within my company and across our ecosystem. One that sees value in each customer and employee and makes an effort to listen, interact and resolve the important issues.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

Quantity Confessions Of A B2B Marketer Lead Generation Programs That Work How To Focus On Your Marketing Plan About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Those are new versions of sales tools, not marketing. Thanks for the post.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It’s like worrying about what department “owns&# email. I think it’s an unnecessary obsession.

Social Media 100

Social Media Demand Generation Agencies Media PR 100