Valasys

JUNE 25, 2019

According to a report by Resourceful Selling, 91% of the top-performing sales organizations collaborate across all departments to close sales leads. On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

markempa

JANUARY 19, 2006

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

MAY 8, 2007

Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. And, Im even getting a cool t-shirt to boot.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. Overall, social networking sites are proving to be great tools for job seekers and recruiting. And if not, should you start? Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. As noted in “ Sales leads are too valuable for sales people alone ,” you need to look at how you can help your sales people, who likely don’t have time to do followup on early-stage leads.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

AUGUST 11, 2006

And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers. And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 27, 2006

During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation. During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 8, 2005

Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

APRIL 19, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

APRIL 6, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new article in BtoB Magazine by Karen J.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 28, 2005

Link: Daily Doses: Land more writing clients by taking advantage of the latest (and easiest) marketing tool. Link: Daily Doses: Land more writing clients by taking advantage of the latest (and easiest) marketing tool. His brief mention created a noticeable spike in visitors. Thank you Bob and welcome fellow writers!

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

NOVEMBER 14, 2005

If you dont have a analytics tool already, you should check it out. Research shows that the number one priority for B2B websites is lead generation. If you dont have a analytics tool already, you should check it out. Research shows that the number one priority for B2B websites is lead generation.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

JULY 20, 2005

It is a excellent source for insight, advice, and tools focused for service business marketers. It is a excellent source for insight, advice, and tools focused for service business marketers. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

markempa

MAY 18, 2007

Arrange your compensation so there’s a shared accountability around lead generation. Close-the-loop on each sales lead being generated. Integrate sales and marketing activity by using the same database or CRM system. Do your lead generation messaging align with your target audiences needs? Then be understood.”

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

MAY 9, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. and get three different answers.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Give them a call.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JULY 7, 2006

I define closed-loop feedback as the principle of eliciting a continuous flow of pertinent information from the sales team that tracks each qualified lead from start to end, whether to sales close or to rejection. Also, their close rate on sales leads has increased by 500 percent since they kicked off the program.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

DECEMBER 21, 2006

How about concentrating budget dollars on better measurement tools for sales and marketing, process mapping or outside services to qualify and manage leads and capture and report on results? I suggest marketers take the following steps: Sales and Marketing must collaborate on defining leads and marketing objectives.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JULY 13, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

APRIL 3, 2005

Anne and her team recently published the Landing Page Handbook which gives step-by-step instructions (based on proven data) on how get up to 40% more sales leads. I interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads. I read it and it is terrific!

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

JUNE 9, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

JUNE 7, 2005

" Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations. I agree that Blogs and RSS will continue grow in importance (as lead generation tools) but, Im not sure that they will replace any of these modalities - at least not yet.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 13, 2007

To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! As your sophistication grows, you will be ready to look into third party tools that specialize in tracking trigger events. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 7, 2005

DeLegges interview with Carl Howe comes to the same conclusion, “As more companies begin to see marketing as a quantitative business tool as opposed to a black art,” observed Howe, “ attitudes towards marketing will improve and marketing spending will increase.”

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Scoring 120

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

NOVEMBER 10, 2005

Web Ink Now: Shorten the Complex Sales Cycle with Web Content. Web Ink Now: Shorten the Complex Sales Cycle with Web Content. Using Thought Leader Content as a Lead Generation Tool FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

JUNE 8, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This must be cross functional.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

NOVEMBER 15, 2005

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

MAY 23, 2005

Collect and Use Feedback Make sure you collect feedback both during and after the event via on-line survey tools like surveymonkey. Let your audience self qualify themselves with a "request a sales person contact me" box on your post event survey. Those who dont qualify yet need to be added to your lead nurturing program.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Marketing Graham

DECEMBER 30, 2020

The good news is that I’ve developed a set of tools that consists of a Lean Strategy and Plan-on-a-Page. This helps you develop an ideal ‘buyer persona’ so you can identify good sales leads. Retargeting on LinkedIn is a great way to nurture sales leads. Step One: Your Lean Strategy. Social Media.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Envy

AUGUST 31, 2017

Here are some numbers to consider: More than 226 million Americans have registered for the FTC's Do Not Call Registry to avoid cold calls. Inbound Marketing and Generating Leads. Social media is a great content distribution tool for your content. What is inbound marketing? Social Media.

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107