DiscoverOrg

NOVEMBER 9, 2016

The DiscoverOrg TiLT Sales Development Challenge was created to empower both experienced and new reps with both the knowledge, soft skills, and expertise needed to make every interaction exceptional and personalized. Or, as we like to call it, the art and science of sales. Storytelling, Trust, and Persistence Work in Harmony.

Top of Funnel 229

Top of Funnel Conversion Cold Calling Storytelling 229

Zoominfo

MARCH 26, 2018

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Leverage the power of brand storytelling. B2C brands often rely on the art of storytelling to engage and influence their audience. The differences between B2B marketing and B2C marketing run deep. Ready to learn more?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

LeanData

FEBRUARY 4, 2016

Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle. That’s why storytelling is important. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful.

Storytelling 58

Storytelling Marketing Attribution Paid Search Agency Budget Programs 58

Marketing Insider Group

AUGUST 7, 2023

In fact, the sales cycle for nurtured leads is 23% shorter, and companies that perfect lead nurturing generate 50% more sales-ready leads at a 33% lower cost. Be A Storyteller Who doesn’t love a good story? And in this post, we’re sharing everything you need to know to get started. Image Source: Waypost Marketing 2.

Conversion 204

Conversion Top of Funnel Content Lead Nurturing 204

Kaon

MARCH 13, 2018

Kaon recently partnered with MultiTaction to bring our virtual 3D product tours and interactive storytelling to life on vivid touch-screens designed to excite and drive user engagement. This is where Kaon Interactive can help tell your story and show your complex solutions in a VIRTUALLY engaging, exploratory way.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Contently

NOVEMBER 12, 2020

Overall, the average executive buyer will consume five pieces of content before they raise their hand and talk to sales, according to SiriusDecisions, and over the course of the sales cycle, they’ll consume 17 pieces of content in all.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Binary Demand

FEBRUARY 23, 2024

The blend of B2B sales cycles with intent-driven marketing marks a precision revolution where responding to buyer intentions holds immense significance. As per Girish Ramachandran, President of TCS, “The sales process must be aligned around the way your customer buys, rather than the way you want to sell.”

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

SEPTEMBER 16, 2020

Shortens the sales cycle. If you’re in need of some inspiration, we’ve compiled a list of B2B brands we think hit the nail on the head when it comes to brand development and storytelling. The benefits of a well developed B2B brand are far and wide. To name a few: Gives customers a reason to choose your brand over competitors.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Hubspot

MARCH 11, 2024

It all comes down to the importance of storytelling and authentic connection. 5 Ways Sales Professionals Can Leverage Async Video to Crush Their Quota 1. Ready to bring async video into your sales cycle? Why is video so effective at increasing email response rates, generating engagement, and improving close rates?

Video Marketing 80

Video Marketing Outreach Multi-Channel Work Management 80

Kaon

JULY 2, 2015

A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. Below are four tips for increasing sales with digital interactivity. Use Visual Storytelling to Communicate Value.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

LeanData

FEBRUARY 4, 2016

Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle. That’s why storytelling is important. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

FEBRUARY 4, 2016

Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle. That’s why storytelling is important. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

FEBRUARY 4, 2016

Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle. That’s why storytelling is important. Marketers are storytellers and that’s generally a good thing,” Brinker explained. How Storytelling Makes Data More Powerful.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

ClearVoice

MARCH 10, 2023

What if you could shorten your sales cycle, and save time and money, all while creating strong relationships with customers that gain you more business? And don’t forget storytelling. Storytelling is a crucial component of any marketing strategy. Get your content right, and you will shorten the sales cycle.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Marketing & Strategy 52

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. The Elements of a Winning Sales Enablement Strategy for 2021.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Zoominfo

FEBRUARY 22, 2021

When you are calling into the right accounts, those first interactions tend to go a whole lot smoother – which could be great for introverts who tend to crave warm sales leads a bit more. Once the initial intro has been made, it’s time to start conversations to get the sales cycle moving. Starting Conversations with Leads.

Ideal Customer Profiles 214

Ideal Customer Profiles Eye-Tracking Cold Calling High Quality Lead 214

The Lead Agency

FEBRUARY 8, 2023

Trend 2: The Importance of Brand Storytelling in B2B Marketing 81% of consumers say they need to be able to trust a brand in order to buy from them – Edelman B2B storytelling is an excellent way for target customers to build trust in a business through developing relationships between the brand and its audience.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Contently

MAY 13, 2019

Here’s the truth: The average B2B executive buyer consumes 17 pieces of content over the course of the sales cycle, according to Sirius Decisions. Two-thirds of that content is delivered directly to buyers from your sales team. Get close with sales and find out what they need. I dare you. You have to explain why.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. Storytelling Can Help Employers Compete for Entry-Level Talent. Let’s get into it!

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The main objective is to drive immediate sales and create brand loyalty. B2B videos can be used as a nurturing tool throughout the buyer’s journey.

B2B Marketing 106

B2B Marketing Video Marketing B2B Thought Leadership B2B 106

Tomorrow People

MARCH 8, 2018

Guide your prospects A content marketing strategy allows companies to fit their content into a five step process which matches their customers’ buying behaviour, creating a clearer and more consistent sales funnel. Nurtured leads have been found to be worth 9% on average more than a lead which isn’t nurtured. Your marketing personas.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. Making such an involved process work starts with strategy.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. Contents 1. Runners-Up: Uberflip, Genesys.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Goodish Agency

MARCH 15, 2022

Chirs also explains the usage of live and pre-recorded demos and why he thinks storytelling is essential. 24:55 - How the messaging change during the sale cycle. Story-crafting with software plays a significant role in explaining how the product will help with their obstacles. The art of communication. 27:00 - Discovery call.

Product 72

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 72

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. Without further ado, join us in congratulating—and getting inspiration from—the winners of the 2018 Video in Business Awards Marketing categories.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Contently

JANUARY 3, 2017

And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Marketers, especially those in B2B with longer sales cycles, will be able to make the case for larger budgets based on the proven impact of their efforts. -Brett Lofgren, chief revenue officer. It’s the new TV commercial.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Seismic

SEPTEMBER 21, 2021

In the digital-first landscape, sellers are engaging with buyers earlier in the sales cycle, most notably, in social media channels. Sellers who master storytelling build stronger relationships with buyers. The transition to virtual selling has fundamentally changed the way sellers engage buyers.

Top of Funnel 52

Top of Funnel Curation Digital Marketing Funnels Marketing Proposals 52

Sprout Social

JULY 19, 2023

According to the Wistia 2023 State of Video Report , 42% of companies said increasing conversions in the sales cycle is a key indicator of video success. Use the power of storytelling to convert consumers into customers. A strong conversion rate is a quantifiable way to make a case for more video resources.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

sagefrog

NOVEMBER 14, 2023

Streamlined Sales Cycles: When you know who calls the shots, you can focus on engaging the right people in the buyer’s journey, thus expediting the sales process. This strategy is particularly crucial, as we’ve already covered how complex the B2B sales cycle can be. Why are podcasts so popular?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

FEBRUARY 22, 2021

When you are calling into the right accounts, those first interactions tend to go a whole lot smoother – which could be great for introverts who tend to crave warm sales leads a bit more. Starting Conversations with Leads Once the initial intro has been made, it’s time to start conversations to get the sales cycle moving.

Ideal Customer Profiles 100

Ideal Customer Profiles Eye-Tracking Cold Calling High Quality Lead 100

Vidyard

MAY 24, 2017

If you are not open to trying new things , but your competitors are, then your sales organization is starting out disadvantaged – a tough fate when competition for attention is at an all-time high. Storytelling through video is incredibly powerful, especially for video natives. Hunter’s coffee preferences. Interested?

Top of Funnel 91

Top of Funnel Video Marketing Trends Storytelling 91

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Sprout Social

APRIL 12, 2022

Social media has also become a significant driver for news, business operations, sales cycles and marketing. The internet and social platforms are vital tools for storytelling, brand management and connection. As such, the role and value of public relations has grown significantly.

Public Relations 104

Public Relations Stats Work Management PR 104

Zoominfo

AUGUST 1, 2018

Shorten your sales cycle. The B2B buyer’s journey is long and complex compared to the B2C buying cycle. VR is particularly effective as a visual storytelling technique, as you can transform a traditional video into a fully immersive journey and elicit a powerful emotional response to your story. Virtual stores.

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The main objective is to drive immediate sales and create brand loyalty. B2B videos can be used as a nurturing tool throughout the buyer’s journey.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Kaon

DECEMBER 15, 2015

This ensures that your sales demonstrations can be re-used across all devices, eliminating the need to migrate or recreate interactive demonstrations when moving from one operating system, device, or browser to another, better leveraging your initial investment in the presentation.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Vidyard

AUGUST 2, 2017

As B2B sales professionals move towards a more consultant-driven sales approach, it’s not just technique that is changing – it’s also attitude. The new breed of sales professional is connected, collaborative, and consulting rather than selling.

Consulting 64

Consulting B2B Sales Peer-to-peer B2B 64