Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Then we cried. Then we subscribed for more.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

SWZD

MAY 14, 2019

The predominance of ABM initiatives and the planned increase in those initiatives demonstrates the growing importance of ABM as a strategy in B2B marketing. The B2B buyer journey can be a moving target, though. And there you have it, folks. Three consideration brought you from the SiriusDecisions Summit and their many contributors.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

Integrated B2B

NOVEMBER 25, 2019

There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. Contents 1.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Bluetext

APRIL 8, 2020

“We need to be seen as thought leaders.” ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Thought leadership is common on home pages and primary navigation items, especially as increased velocity benefits SEO. We need to do it too.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Quality inbound lead generation can accelerate your sales cycle, create happier sales reps, and bolster revenue growth. What is thought leadership you ask? Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Heinz Marketing

FEBRUARY 24, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. We’re featuring every week some of the best and brightest minds in B2B.

Top of Funnel 62

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 62

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. This dominance does however present some challenges to companies, especially in B2B. According to Caroline Robertson, analyst and author at Forrester , 70% of B2B marketing specialists will acquire a DMP in 2019.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Marketing Insider Group

MAY 31, 2012

Half of companies have no social media training in place: I thought Sirius Decisions was presenting a completely basic social media overview but then we all saw why: Jonathan Block (@ jblock ) showed us that 88% of b-to-b organizations have no dedicated social staff. jbecher on small difference between B2C and B2B #sds12.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Contently

JULY 30, 2018

We decided to invest in building a robust research team to capture and serve up insights to our B2B clients in medical groups and hospitals. But here are some lessons learned over the past two years that might be useful for other B2B content marketers. Don’t skimp on storytelling. Let the message guide the format.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

Marketing Insider Group

SEPTEMBER 5, 2023

Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? In the B2B world, sales cycles are long and decisions are collaborative. 82% of companies are already using content marketing to nurture leads , build trust, and position their company as a thought leader.

Research 247

Research Content Marketing Work Management B2B Thought Leadership 247

Contently

JULY 30, 2018

We decided to invest in building a robust research team to capture and serve up insights to our B2B clients in medical groups and hospitals. But here are some lessons learned over the past two years that might be useful for other B2B content marketers. Don’t skimp on storytelling. Let the message guide the format.

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

The Marketing Blender

OCTOBER 7, 2021

Creating Success with Your B2B Branding Strategy. A B2B branding strategy begins by figuring out what your company stands for and the single most important value that you represent, as an organization, to the world. Nail this value down and capture it in your B2B Mission and Vision. Why does the sales cycle take so long for B2B?

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

ClearVoice

SEPTEMBER 11, 2023

B2B content marketing has many moving parts. The Top 5 Challenges in B2B Content Marketing For Large Companies Content marketing is complex for large companies because it involves multiple internal departments. Managing Complex Sales Cycle A B2B SaaS content strategy must address the unique dynamics of B2B purchasing.

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream. A holistic view of experience.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Vidyard

JANUARY 6, 2022

Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Recommended Video Type(s): Thought Leadership and How-To 3.6 Video Marketing Storytelling 4.1 Video marketing storytelling best practices to give you a head start: 5. One-to-One Sales Video Length 3.8 Thought Leadership Video Length 4.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Webbiquity

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. The Storyteller by Content Magazine.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Adobe Experience Cloud Blog

APRIL 10, 2012

Using tools like Google Insights to discover where the content gaps are and really figuring out the 10 to 1 storytelling strategy. What are your thoughts on Pinterest and do you think it’s going to stick around? So regardless of Pinterest or not, we know that there’s a home for visual storytelling. It’s here now.

Top of Funnel 48

Top of Funnel Conversion Storytelling Content 48

Contently

MARCH 3, 2021

But B2B companies with smaller audiences can still use their platforms to post useful advice, answer pressing questions, and show off a personality. Social impact storytelling drives purchase intent. Patagonia is arguably the best example of a company that has mastered social impact storytelling.

Marketing Report 217

Marketing Report Content Marketing B2B Thought Leadership Content 217

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Interactive content and visual storytelling. Sales enablement. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Adobe Experience Cloud Blog

JANUARY 10, 2018

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” Hook them with storytelling.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

seo.co

FEBRUARY 14, 2023

That “something” is marketing, but not all marketing strategies are equally effective, or equally appropriate for a B2B SaaS brand. Fast sales cycle. First, most SaaS companies have lightning-fast sales cycles. Second, you’ll showcase your position as a thought leader in the industry. Short sales cycle.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Vidyard

FEBRUARY 2, 2021

Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Recommended Video Type(s): Thought Leadership and How-To 3.6 Video Marketing Storytelling 4.1 Video marketing storytelling best practices to give you a head start: 5. One-to-One Sales Video Length 3.8 Thought Leadership Video Length 4.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65