article thumbnail

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. According to a report by Loyalty360.org

article thumbnail

How to Build Customer Loyalty with Content Marketing

Valasys

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Employ Storytelling : Buying is more of an implicit decision. Ever wondered how to build customer loyalty with content marketing?

Loyalty 72
article thumbnail

How B2B Marketers can stay close to their Customers

Valasys

Marketers adjust their messaging as B2B customers progress through the sales cycle. & content reflecting on positive word-of-mouth-marketing (WOMM). Influencer marketing, also, has a great impact on the psyche of the B2B customers which leads to greater sales conversions & the retention of the customers post-purchase.