LeanData

FEBRUARY 4, 2016

Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle. That’s why storytelling is important. In the effort to explain Return on Investment (ROI), data can become very complex, very quickly. How Storytelling Makes Data More Powerful.

Storytelling 58

Storytelling Marketing Attribution Paid Search Agency Budget Programs 58

Binary Demand

FEBRUARY 23, 2024

Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. According to Mark Schaefer , 3 to 4 buyer personas usually account for 90%+ of a company’s sales, which is very alarming. Provide the blueprint for resources required to make a purchase decision.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

LeanData

FEBRUARY 4, 2016

Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle. That’s why storytelling is important. In the effort to explain Return on Investment (ROI), data can become very complex, very quickly. How Storytelling Makes Data More Powerful.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

FEBRUARY 4, 2016

Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle. That’s why storytelling is important. In the effort to explain Return on Investment (ROI), data can become very complex, very quickly. How Storytelling Makes Data More Powerful.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

FEBRUARY 4, 2016

Pulling together all the pieces of the puzzle is the only way to truly understand the modern buyer’s journey in the maze-like B2B sales cycle. That’s why storytelling is important. In the effort to explain Return on Investment (ROI), data can become very complex, very quickly. How Storytelling Makes Data More Powerful.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

Tomorrow People

MARCH 8, 2018

Deliver a consistent flow of new leads to your sales team. Improve your ROI on marketing spend. Guide your prospects A content marketing strategy allows companies to fit their content into a five step process which matches their customers’ buying behaviour, creating a clearer and more consistent sales funnel. Making the leap.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

The Lead Agency

FEBRUARY 8, 2023

Trend 2: The Importance of Brand Storytelling in B2B Marketing 81% of consumers say they need to be able to trust a brand in order to buy from them – Edelman B2B storytelling is an excellent way for target customers to build trust in a business through developing relationships between the brand and its audience.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

The ROI Guy

FEBRUARY 8, 2017

For example: Engaging earlier is a requirement, with 74% of deals going to the provider setting the buying agenda (according to Forrester), but most partners are notorious at engaging late in the sales cycle, and merely responding to solution requests and RFPs.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

Contently

JANUARY 3, 2017

Now we’re back, ready to hope for the best, plan for the worst, and prepare for the ROI apocalypse. And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. The ROI apocalypse is coming. Will fake news change the way publishers pursue marketing? It’s the new TV commercial.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

sagefrog

NOVEMBER 14, 2023

Streamlined Sales Cycles: When you know who calls the shots, you can focus on engaging the right people in the buyer’s journey, thus expediting the sales process. The aim is to accelerate lead generation and yield a quicker ROI while supporting your long-term inbound efforts. Why are podcasts so popular?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. Contents 1. Runners-Up: Uberflip, Genesys.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

The ROI Guy

MARCH 20, 2013

At the same time it has become more important to engage and justify your solutions much earlier, your Sales team is being invited later and later into the decision making process – after some 60% of the cycle has already been complete. Quantify the Pain Why Now?

ROI 40

ROI Process Peer-to-peer Best Practices 40

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Use the power of storytelling to convert consumers into customers.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. The LOL-worthy “ Lucidchart Explains the Internet ” series has garnered more than 170 million views and a massive ROI. Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

The ROI Guy

FEBRUARY 19, 2014

As a result, you are likely facing more stalled deals, longer sales cycles and higher discounting. Alinean Financial Justification Insights Pisello Provocative Selling Storytelling the challenger sale Value Gap Value Marketing Value Messaging Value Selling ValueStory Video visual storytelling'

Video Marketing 40

Video Marketing Conversion Tools Storytelling 40

The ROI Guy

DECEMBER 1, 2014

A significant Value Gap exists between today''s more empowered, skeptical and frugal buyer, and sales reps who have not evolved beyond a product-focused sales approach. You likely see this impact every day with more of your deals stalling at "no decision", your sales cycles getting longer and more discounting just to get the deal.

Lead Scoring 40

Lead Scoring Lead Ranking Storytelling Sales Cycle 40

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. When your content rises in search ranking and traffic, the ROI increases exponentially over time. What’s the ROI on content?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The ROI Guy

FEBRUARY 20, 2019

The bad news for B2B sales cycles everywhere is that 84% of B2B buyers report that purchase decisions take longer than expected – twice as long for most. One reason for the delay is that modern B2B buyers want help accelerating the decision process and assuring decision success. It's a NO PITCH zone.

Gartner 45

Gartner Buying Cycle Differentiation Buyer's Journey 45

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. How do you turn your applications into ROI for your clients? And they were able to show additional benefits to other constituents in the buying cycle, as well.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Metadata

SEPTEMBER 14, 2020

As a marketer, your feet are being held to the fire by growth-obsessed CEOs and their investors, who demand you deliver more while your diva sales team continues to throw temper tantrums over the quality of your work. As marketers, if we had 1 superpower it would be storytelling. That means ROI in weeks, not months or years.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Adobe Experience Cloud Blog

JULY 17, 2018

In fact, it’s been proven that storytelling can have a profound impact on the decisions we make. From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!)

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

6sense

MARCH 2, 2017

Great marketers are great storytellers. The very tactics employed to drive revenue often distract marketers from their storytelling – and from being great marketers. Five Storytelling Tips for B2B Marketers . When the sales cycle is shortened, everyone wins. Fortunately, people want to hear stories. Think about it.

Storytelling 48

Storytelling Marketing Attribution Buying Cycle Fulfillment 48

Valasys

JANUARY 23, 2020

To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline. Also, filling the pipeline with high-quality leads helps in efficient pipeline management as marketers have surplus resources to last whilst long sales cycles.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Martech Advisor

NOVEMBER 27, 2019

Sales enablement is a platform to carry the marketing story further: think of it as ‘organized storytelling’ with a purpose, as the conductor of a complex orchestra; or as a ‘translator of languages and dialects’ (Listen in or read below to learn more!). The voice-of-customer is woven into the storytelling.

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66

Oktopost

NOVEMBER 16, 2021

The process of engaging with prospects, either directly or indirectly, to convert them to paying customers is known as sales outreac h. Sales outreach is generally proactive, which means that the goal is to accelerate the B2B sales cycle from its normal course of evolution. 8 Tips for Success with Sales Outreach.

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Content Marketing Institute

NOVEMBER 12, 2018

Proper onboarding is critical for new sales talent to be successful. The first agenda item is storytelling. Content marketers can share how they tell product stories relevant for the sales team when they work with customers. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster.

Lead Ranking 96

Lead Ranking Lead Scoring Work Management Content Marketing 96

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Innovator 7. Video Marketing: The B2B Storyteller. The Storyteller understands that creative storytelling isn’t just for Hollywood. Contents 1. Runners-Up: Uberflip, Genesys.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. The LOL-worthy “ Lucidchart Explains the Internet ” series has garnered more than 170 million views and a massive ROI. Then we cried. Then we subscribed for more.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

LeanData

FEBRUARY 11, 2016

That’s why so many industry experts continue to have serious doubts about being able to definitely assign an ROI value to marketing efforts. It’s really hard to say what sealed the deal in a complex selling environment where the sales cycles is long and lots of parties are involved in the buying committee.

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Unbound B2B

FEBRUARY 6, 2023

According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. Content syndication that applies ABM can see a revenue growth of 200% and ROI of 300%. Running such highly-targeted advertising campaigns can increase your chances of driving conversions and sales.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

The ROI Guy

OCTOBER 21, 2015

Discounted cash flow, ROI, payback, NPV, and IRR are typically calculated and presented to deliver financial justification and rationalize the purchase. Fail to, and you face significantly stalled decisions and sales cycle delays. A Traditional Business Case typically tallies the costs, benefits and risks of a proposed solution.

Lead Ranking 40

Lead Ranking Business Marketing Proposals Lead Scoring 40

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

The ROI Guy

APRIL 8, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification. Click here to learn more. #2 Click here to learn more. #3

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

LeanData

FEBRUARY 11, 2016

That’s why so many industry experts continue to have serious doubts about being able to definitely assign an ROI value to marketing efforts. It’s really hard to say what sealed the deal in a complex selling environment where the sales cycles is long and lots of parties are involved in the buying committee.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

That’s why so many industry experts continue to have serious doubts about being able to definitely assign an ROI value to marketing efforts. It’s really hard to say what sealed the deal in a complex selling environment where the sales cycles is long and lots of parties are involved in the buying committee.

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40