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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Trend#1: The Blogletter is Coming - Actually, it's Already Here. You can update an RSS feed and have it publish to your website and email. Automating email using RSS feeds.

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Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds. Google Trends – Tracking the popularity of keywords for Google searches is a powerful way to see what people are interested in.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

The firm’s founder Elliot Tebele soon announced that he would overhaul his content output, asking for permission to repost and tagging original creators. “We A few years later, the New York Times’ adoption of RSS was seen as a “tipping point” for the format. RSS feeds are still popular today.

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Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. My contribution is reproduced (with permission) below.

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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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Only B2B - Untitled Article

Only B2B

Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. The websites that manually review each post sent to them and do not use automated RSS feeds are good examples of Quality sites for syndicating your blog post. Use rel-canonical tags.

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How to Make Sure Your Emails Land in Gmail’s Primary Inbox

Convince & Convert

Mention the Reader By Name Address the reader by their first name using Merge Tag tool within your email marketing program. Avoid RSS In my experience, almost every RSS feeds lands in my Promotions tab. Keep It Short This is a new trend that I’ve noticed in my research. This definitely affects his open rates.

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