The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. You can follow any responses to this entry through the RSS 2.0 We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Convince & Convert

AUGUST 23, 2013

The RSS feed is: [link]. For example, posting to Amerifirst’s popular Pinterest page takes just a few moments but has a strong ROI because every post keeps the 3,000+ followers so engaged. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Listen Now . Find us on iTunes: [link].

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. You can follow any responses to this entry through the RSS 2.0 United States License.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. You can follow any responses to this entry through the RSS 2.0

Conference 100

Conference Social Media Work Management Marketing Budget 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. What’s not to like about that?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 7, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

WebMarketCentral

MARCH 21, 2007

With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." It enables businesses to leverage and increase the ROI of their rich media investments, and virtually any type of rich media, from any source (not just ON24 clients) can be uploaded.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. While they’re both interesting reads and contain valid points, the idea that ROI and metrics are difficult to measure isn’t true. Facebook Insights can help you here.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.”

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Online Marketing Institute

OCTOBER 29, 2010

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. It should be different for B2B, and it needs to be about real ROI. The ROI of B2B social media depends not only on tracking engagement, but on figuring out where it saves a company money. Talking to vendors, so what?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Industrial Marketing Today

JULY 9, 2010

Or do we need to show a verifiable ROI? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A new product launch.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Industrial Marketing Today

SEPTEMBER 20, 2010

Visit my company’s Web site to learn more about Boosting Your B2B Lead Generation ROI and Search Engine Optimization (SEO). webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. They remain unconvinced about the ROI.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Q: How do you compare your video marketing efforts on YouTube with your blogging program? A: There are similarities and differences.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Mass Analytics

JUNE 14, 2023

In fact, brands tend to deploy several channels at the same time, especially the digital ones (search, display YouTube.). beta_{k}x_{k} The Standard Error of the Regression hat{sigma_{mu}^2}=frac{sum hat{mu}^2}{(n-k)}=frac{RSS}{(n-k)} The Standard Error of the slope widehat{Var}(hatbeta)=hatsigma_{mu}^2(X^{T}X)^{-1} s.e.

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Develop customer relationships, automate marketing programs, measure marketing ROI. Automated Sales Alerts and Tasks This is the ability to create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. Track program objectives, results, and costs to assess the program ROI. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s about humanization. link] Alasdair Munn Good post.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

DECEMBER 23, 2010

Just as you would measure cost/sale between lead gen channels like paid search and B2B hubs, you should also measure it within your paid search program in order to increase ROI. Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc. Exclusive videos & newsletters.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! When budgets are limited, it’s about ROI and not branding or (gasp) ego. Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc. b2bmarketing

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

ClearVoice

DECEMBER 19, 2018

People are watching over a billion hours of video on YouTube every day. Instead, think about using a social media management tool or your marketing automation software to speed things up by adding your blog’s RSS feed. RSS feeds for blog content distribution. Automate your newsletter using RSS. Black Pearl. NEWOLDSTAMP.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Oktopost

OCTOBER 26, 2020

From post creation to scheduling and analyzing the results – the social media management tool or suite of your choice should provide you with a command center that also offers a holistic overview of your social media activities’ impact and ROI. . Content suggestions, built-in content library storage and RSS Feed posting tool.

Enterprise Management 160

Enterprise Management Work Management Social Media Marketing Management 160

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ? But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

TrustRadius Marketing

SEPTEMBER 8, 2022

They also get post insights, RSS feeds, messages and notifications, and dashboard monitoring. The paid plans also include YouTube, along with improved monitoring, reporting, and metrics. If you’re short on staff, tools with a high learning curve could disrupt your workflows and reduce ROI. You also gain access to Pinterest.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Convince & Convert

AUGUST 10, 2012

The RSS feed is: [link]. We’re not going to track the success of this via some sort of short term ROI or social mentions, ad equivalent value metric. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : interesting Facebook contest engagement stats from Wildfire.). Listen Now.

Paid Search Agency 116

Paid Search Agency Work Management Social Media Advertising Agencies 116

NuSpark Consulting

MAY 19, 2012

Here are some ways to find content to share: Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook. By measuring a Facebook campaign, you’ll still be able to track ROI. . All Facebook pages can like related business pages.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Online Marketing Institute

SEPTEMBER 9, 2018

From there, podcatchers (think podcast directories) pick up and syndicate your podcasts for free via RSS feeds. Consider archiving your podcasts for free via YouTube. Beyond saving monthly hosting fees for old podcast episodes, YouTube offers an opportunity to reach a global audience (and is the second largest search engine by volume).

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Content Marketing Institute

JUNE 27, 2018

Boost your content marketing ROI by empowering people across departments to become advocates, evangelists, and leaders among their online circles. Here’s a Really Simple Syndication (RSS) feed that truly satisfies when it comes to content curation. @AaronOrendorff Click To Tweet. Click to enlarge. Click to enlarge.

Curation 110

Curation Tools Enterprise Management Content 110

RebelMouse

OCTOBER 11, 2018

Other times, Pages turned away from the platform citing a lack of tangible ROI. The content diversification also allows for more network distribution through outlets like YouTube. If the YouTube video links back to the original media source (your article), that can improve SEO.

Facebook 53

Facebook De-duplication RSS Lead Scoring 53