Single Grain

JUNE 15, 2020

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. We were able to increase spend by 2.5X

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

QuanticMind

JUNE 14, 2017

The panel’s discussion turned toward scientific testing across large sample sizes for Google Shopping campaigns, testing thousands of products and queries over controlled time periods. higher ROAS than desktop. . .

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

SEPTEMBER 9, 2020

Sample Dashboard Widgets: Aggregated Digital Marketing Performance from All Channels. Overview: Format: Single Value Tiles Time Period: Yesterday Metrics: Ad Spend, Cost per Click (CPC), Conversions, Cost per Conversion (CPA), Revenue, Return on Ad Spend (ROAS). Component #1: Most Recent Performance Snapshot.

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Marketing Insider Group

MARCH 28, 2024

If you didn’t have a clear strategy in place in 2022 or didn’t stick to it, consider spending some time reviewing and revising your strategy for the new year. In a recent study by the Euro IT group, it was found that multichannel shoppers spend up to 3 times as much as single channel shoppers.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Single Grain

SEPTEMBER 29, 2020

a) Reaching a Significant Sample Size. Any test that’s dependent on subject input needs a large enough sample size to be statistically relevant. When using paid advertisements for this purpose, reaching a satisfying sample size is dependent on how much the marketer is willing to spend on the advert. b) Turnaround Time.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

QuanticMind

OCTOBER 24, 2017

Bing’s findings also indicate that retailers may wish to ramp spend starting in early November to capture early-season shoppers. Spikes of online and offline store spend have been observed to converge on major shopping days such as Black Friday, Veteran’s Day and Green Monday.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

JUNE 27, 2023

You can set an unlimited budget or only spend a certain dollar amount. When you create your ad, you’ll come across a Budget section : From here, enter how much you want to spend per day or week. You can also create a schedule for your ad to better control your spending and achieve the best results. The CDC reports that 12.1%

Facebook 52

Facebook Paid Search Agency Ads Effectiveness 52

Single Grain

JULY 9, 2021

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). For best results, you want to target optimization strategy around each of the variables that make up your campaign: Images : After spending $50, check how your ad images performed. That means native ads have 8.8X The same goes for widgets.

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Unbounce

MARCH 30, 2021

Here’s a sample from #MarketingTwitter: Hey #MarketingTwitter , #PPCChat & #FBAdsChat Have FEELINGS about the #iOS14 update and its effects on PPC? With experts having very different ideas about the best way to proceed—some are not even willing to make public recommendations at this point— marketers are finding themselves at a crossroads.

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

Biznology

SEPTEMBER 7, 2015

Though the company is growing rapidly, management is eager to improve the efficiency of its online spending. The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. It results in 47% more traffic.

Case Study 80

Case Study Case Studies Analytics ROI 80

QuanticMind

MARCH 22, 2017

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. .

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Buffer

JULY 25, 2019

Return on Ad Spend (ROAS) — Similar to Return on Investment (ROI), this looks at the dollars-and-cents impact of advertising. Budget spend — Useful for noting the trends in how social media and markets are shifting. A sample social media report from Buffer Analyze. Relevance score — Another ad measure.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Single Grain

AUGUST 6, 2020

But if this small sampling of features sounds like gibberish to you, then you’re better off starting out with something that’s geared towards beginners and intermediates. E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). What to Look for in an E-commerce Website Builder.

eCommerce 90

eCommerce Marketing Websites Best Practices CMS Development 90

Single Grain

AUGUST 11, 2023

Step 3: Decide on Your LinkedIn Ads Spend The next step is determining your budget and schedule. Randomized sample: Randomly assign your ad variations to different segments of your target audience. Consideration – If you want more people to visit your website.

Paid Search Agency 52

Paid Search Agency Linkedin Ads Campaigns 52

Single Grain

AUGUST 18, 2023

Customer engagement : Measures how customers interact with your brand, i.e., how long they spend on your website per session. By optimizing Gump’s product listings for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend. Businesses often compare revenue increases over past periods.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

FEBRUARY 22, 2024

An optimized website not only contributes to SEO, but also motivates users to spend more time on your site, thereby increasing interaction likelihood. Social Media Content: Engaging posts, stories, and live videos on platforms where your target audience spends their time. SEO is a long-term strategy that requires consistent effort.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Convert

APRIL 12, 2022

That path requires you to spend more on ads while simultaneously eating into your profit margins with discounts. Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

That path requires you to spend more on ads while simultaneously eating into your profit margins with discounts. Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Single Grain

JULY 3, 2023

Try Different Ad Extensions Use a combination of ad extensions, such as sitelink extensions, call extensions, image extensions and structured snippets to increase ROAS (returns on ad spends). Divide your website traffic into different groups, ensuring that each group represents a statistically significant sample size.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52