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Programmatic Advertising 101: Conversion Tracking

QuanticMind

And because advertising budgets tend to be finite, advertisers will often measure the success of a conversion campaign by controlling for cost.

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Programmatic Advertising 101: Conversion Tracking

QuanticMind

And because advertising budgets tend to be finite, advertisers will often measure the success of a conversion campaign by controlling for cost.

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. We were able to increase spend by 2.5X

ROAS 105
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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Bing’s findings also indicate that retailers may wish to ramp spend starting in early November to capture early-season shoppers. Spikes of online and offline store spend have been observed to converge on major shopping days such as Black Friday, Veteran’s Day and Green Monday.

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

QuanticMind

Sample Dashboard Widgets: Aggregated Digital Marketing Performance from All Channels. Overview: Format: Single Value Tiles Time Period: Yesterday Metrics: Ad Spend, Cost per Click (CPC), Conversions, Cost per Conversion (CPA), Revenue, Return on Ad Spend (ROAS). Component #1: Most Recent Performance Snapshot.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . DoubleClick Search and Smart Bidding.

Adwords 40
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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Customer engagement : Measures how customers interact with your brand, i.e., how long they spend on your website per session. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%. After seeing sales drop, they needed an effective revenue growth digital marketing solution that also improved their ROAS.