Programmatic Advertising 101: Conversion Tracking
QuanticMind
AUGUST 28, 2023
And because advertising budgets tend to be finite, advertisers will often measure the success of a conversion campaign by controlling for cost.
QuanticMind
AUGUST 28, 2023
And because advertising budgets tend to be finite, advertisers will often measure the success of a conversion campaign by controlling for cost.
QuanticMind
AUGUST 28, 2023
And because advertising budgets tend to be finite, advertisers will often measure the success of a conversion campaign by controlling for cost.
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Single Grain
JUNE 15, 2020
When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. We were able to increase spend by 2.5X
QuanticMind
OCTOBER 24, 2017
Bing’s findings also indicate that retailers may wish to ramp spend starting in early November to capture early-season shoppers. Spikes of online and offline store spend have been observed to converge on major shopping days such as Black Friday, Veteran’s Day and Green Monday.
QuanticMind
SEPTEMBER 9, 2020
Sample Dashboard Widgets: Aggregated Digital Marketing Performance from All Channels. Overview: Format: Single Value Tiles Time Period: Yesterday Metrics: Ad Spend, Cost per Click (CPC), Conversions, Cost per Conversion (CPA), Revenue, Return on Ad Spend (ROAS). Component #1: Most Recent Performance Snapshot.
QuanticMind
MARCH 22, 2017
As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . DoubleClick Search and Smart Bidding.
Single Grain
AUGUST 18, 2023
Customer engagement : Measures how customers interact with your brand, i.e., how long they spend on your website per session. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%. After seeing sales drop, they needed an effective revenue growth digital marketing solution that also improved their ROAS.
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